{"id":237217,"date":"2026-03-11T13:54:31","date_gmt":"2026-03-11T12:54:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=237217"},"modified":"2026-03-11T13:59:38","modified_gmt":"2026-03-11T12:59:38","slug":"havas-compra-eyesight-para-reforzar-maison-betc-en-el-negocio-del-lujo-y-los-eventos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237217","title":{"rendered":"Havas compra Eyesight para reforzar Maison BETC (lujo y eventos)"},"content":{"rendered":"<p><strong>Havas ha anunciado la adquisici\u00f3n de Eyesight a trav\u00e9s de Maison BETC, la red global de BETC especializada en lujo, en un movimiento con el que refuerza su posici\u00f3n en el negocio de las marcas premium y gana capacidad en el sector de desfiles de moda y eventos.<\/strong><\/p>\n<p>Fundada en 2002 por <strong>Thierry Dreyfus<\/strong>, Eyesight est\u00e1 especializada en la concepci\u00f3n, organizaci\u00f3n y ejecuci\u00f3n art\u00edstica y t\u00e9cnica de fashion shows y eventos para firmas de lujo. La agencia, con presencia en Par\u00eds, Nueva York y Mil\u00e1n, ha trabajado para marcas como <strong>Dior Homme, Yves Saint Laurent, Fendi, Comme des Gar\u00e7ons o Virgil Abloh,<\/strong> entre otras.<\/p>\n<p>Con esta operaci\u00f3n, Maison BETC incorpora un <em>expertise<\/em> muy espec\u00edfico en uno de los formatos de comunicaci\u00f3n m\u00e1s relevantes para el sector del lujo. <strong>Havas entra as\u00ed en un \u00e1mbito en el que hasta ahora no ten\u00eda una presencia destacada<\/strong> y refuerza la propuesta de valor de su estructura especializada para marcas premium.<\/p>\n<p>La integraci\u00f3n permitir\u00e1 a Maison BETC ampliar su capacidad para acompa\u00f1ar a las marcas de lujo en toda su cadena de valor, mientras que <strong>Eyesight se apoyar\u00e1 en la red internacional y en la capacidad creativa de BETC<\/strong> para abrir nuevas oportunidades de desarrollo. La operaci\u00f3n tambi\u00e9n tendr\u00e1 impacto en <strong>POP<\/strong>, la unidad de producci\u00f3n del grupo.<\/p>\n<p>Adem\u00e1s, ambas compa\u00f1\u00edas ya trabajan en una l\u00ednea conjunta vinculada a inteligencia artificial, orientada a explorar nuevas posibilidades en la experiencia de los desfiles y en su filmaci\u00f3n.<\/p>\n<p>\u201cEsta adquisici\u00f3n est\u00e1 plenamente alineada con nuestra ambici\u00f3n de ofrecer a las marcas experiencias cada vez m\u00e1s deseables, innovadoras y premium\u201d, ha se\u00f1alado Yannick Bollor\u00e9, chairman y CEO de Havas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia, fundada en 2002 por Thierry Dreyfus, ha trabajado en desfiles y eventos para marcas como Dior Homme, Fendi o Comme des Gar\u00e7ons.<\/p>\n","protected":false},"author":30,"featured_media":237223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2398,2226],"class_list":["post-237217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-eventos","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas compra Eyesight para reforzar Maison BETC en el negocio del lujo<\/title>\n<meta name=\"description\" content=\"Havas ha anunciado la adquisici\u00f3n de Eyesight a trav\u00e9s de Maison BETC, la red global de BETC especializada en lujo,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=237217\" 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