{"id":237176,"date":"2026-03-11T10:42:45","date_gmt":"2026-03-11T09:42:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=237176"},"modified":"2026-03-11T15:24:32","modified_gmt":"2026-03-11T14:24:32","slug":"nbc-universal-refuerza-area-internacional-ascenso-gus-obrien","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237176","title":{"rendered":"NBCUniversal refuerza su \u00e1rea internacional con el ascenso de Gus O\u2019Brien"},"content":{"rendered":"<p data-start=\"162\" data-end=\"444\"><strong>NBCUniversal Media Group anunci\u00f3 el nombramiento de Gus O\u2019Brien como su nuevo presidente de International Networks &amp;<em> direct-to-consumer<\/em>, en un movimiento que refuerza la estrategia internacional y de streaming de la compa\u00f1\u00eda.<\/strong><\/p>\n<p data-start=\"162\" data-end=\"444\">O\u2019Brien<strong> asumir\u00e1 el cargo el pr\u00f3ximo 1 de abril. <\/strong>La designaci\u00f3n fue comunicada por <strong data-start=\"480\" data-end=\"496\">Matt Strauss<\/strong>, <em>chairman<\/em> de NBCUniversal Media Group, quien destac\u00f3 la trayectoria del directivo y su papel en la evoluci\u00f3n del negocio internacional. Al mismo tiempo, <strong data-start=\"650\" data-end=\"669\">Ken Bettsteller<\/strong>, actual presidente del grupo, dejar\u00e1 su puesto para asumir una funci\u00f3n de asesor, centrada en proyectos internacionales clave de <strong>NBCUniversal Media Group.<\/strong><\/p>\n<p data-start=\"826\" data-end=\"1444\">\u201cNuestro portafolio de International Networks &amp; direct-to-consumer lleva algunas de nuestras marcas m\u00e1s queridas a audiencias de todo el mundo, incluyendo un conjunto de canales populares, el servicio h\u00edbrido lineal\/no lineal <strong data-start=\"1052\" data-end=\"1066\">Universal+<\/strong>, y el servicio SVOD de reality shows <strong data-start=\"1104\" data-end=\"1112\">Hayu<\/strong>\u201d, afirm\u00f3 Strauss.<\/p>\n<p data-start=\"826\" data-end=\"1444\"><strong>\u201cGus es un digno sucesor de Ken Bettsteller, quien ha sido un l\u00edder fundamental en nuestra compa\u00f1\u00eda durante m\u00e1s de dos d\u00e9cadas<\/strong>, y estoy entusiasmado de que aporte su liderazgo innovador al grupo en general, trabajando junto al equipo de gesti\u00f3n internacional para seguir fortaleciendo y respaldando estas marcas\u201d.<\/p>\n<p data-start=\"1446\" data-end=\"1842\"><strong>O\u2019Brien asume esta nueva responsabilidad tras desempe\u00f1arse desde 2020<\/strong> como <em>managing director <\/em>de Am\u00e9rica Latina. Durante esta etapa, lider\u00f3 junto a su equipo la gesti\u00f3n de alianzas estrat\u00e9gicas de largo plazo en el continente <strong data-start=\"1662\" data-end=\"1689\">y Brasil<\/strong>, adem\u00e1s de encabezar la transici\u00f3n de un portafolio enfocado en canales de cable hacia el streaming, especialmente con el lanzamiento de <strong data-start=\"1827\" data-end=\"1841\">Universal+<\/strong>.<\/p>\n<p data-start=\"1844\" data-end=\"2218\">En paralelo, <strong data-start=\"1857\" data-end=\"1878\">Hendrik McDermott<\/strong> ampliar\u00e1 tambi\u00e9n su \u00e1mbito de actuaci\u00f3n. El ejecutivo, que actualmente lidera <strong data-start=\"1957\" data-end=\"2006\">Europe, Middle East and Africa Networks &amp; DTC<\/strong> y <strong data-start=\"2009\" data-end=\"2017\">Hayu<\/strong>, incorporar\u00e1 a sus funciones todas las operaciones <em>direct-to-consumer<\/em> dentro de la huella internacional del grupo. Lo har\u00e1 bajo el cargo de <em>managing director, international<\/em> <strong data-start=\"2162\" data-end=\"2217\">DTC &amp; EMEA, Canada<\/strong>.<\/p>\n<p data-start=\"2220\" data-end=\"2595\">La reorganizaci\u00f3n llega en un momento clave para <strong>NBCUniversal Media Group<\/strong>, que contin\u00faa apostando por el fortalecimiento de sus marcas internacionales y la expansi\u00f3n de su negocio directo al consumidor. En este t\u00e9rmino, <strong data-start=\"2441\" data-end=\"2449\">Hayu<\/strong> celebra este mes su <strong data-start=\"2470\" data-end=\"2492\">d\u00e9cimo aniversario<\/strong>, mientras la compa\u00f1\u00eda profundiza su transformaci\u00f3n hacia modelos h\u00edbridos de distribuci\u00f3n y streaming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O\u2019Brien asumir\u00e1 el cargo el pr\u00f3ximo 1 de abril. Al mismo tiempo, Ken Bettsteller, actual presidente del grupo, dejar\u00e1 su puesto para asumir una funci\u00f3n de asesor.<\/p>\n","protected":false},"author":10966,"featured_media":237177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6526],"class_list":["post-237176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBCUniversal refuerza su \u00e1rea internacional con el ascenso de Gus O\u2019Brien<\/title>\n<meta name=\"description\" content=\"O\u2019Brien asumir\u00e1 el cargo el pr\u00f3ximo 1 de abril. 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