{"id":237136,"date":"2026-03-10T14:23:21","date_gmt":"2026-03-10T13:23:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=237136"},"modified":"2026-03-10T16:51:53","modified_gmt":"2026-03-10T15:51:53","slug":"free-damm-estrena-casting-campana-pere-arquillue-julio-manrique","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237136","title":{"rendered":"Free Damm estrena \u2018Casting\u2019, una campa\u00f1a con Pere Arquillu\u00e9 y Julio Manrique"},"content":{"rendered":"<p data-start=\"193\" data-end=\"500\"><strong>Free Damm, la gama de cervezas 0,0% y sin gluten de Damm, lanza \u2018Casting\u2019, su nueva campa\u00f1a publicitaria protagonizada por Pere Arquillu\u00e9 y Julio Manrique, que vuelve a apoyarse en el lenguaje del cine y en el humor autorreferencial para reforzar el posicionamiento de la marca.<\/strong><\/p>\n<p data-start=\"502\" data-end=\"953\">Dirigida por los cineastas <strong data-start=\"529\" data-end=\"549\">Dani de la Orden<\/strong> y <strong data-start=\"552\" data-end=\"575\">Javier Ruiz Caldera<\/strong>, la pieza traslada la acci\u00f3n a una sala de casting en la que ambos actores reciben una misi\u00f3n inesperada: elegir a qui\u00e9n podr\u00eda sustituirlos en el pr\u00f3ximo anuncio de Free Damm. A partir de esa premisa,<strong> la campa\u00f1a plantea en clave ir\u00f3nica qu\u00e9 hace falta hoy para protagonizar una campa\u00f1a publicitaria<\/strong>: talento, carisma o quiz\u00e1 una gran comunidad de seguidores en redes sociales.<\/p>\n<p data-start=\"955\" data-end=\"1560\">El anuncio se abre con la prueba de un joven actor que aspira a convertirse en el nuevo rostro de la marca. Mientras observan la escena al otro lado de la sala, Arquillu\u00e9 y Manrique comentan con iron\u00eda las posibilidades del candidato. <strong>\u201cEscojamos a uno que tenga muchos seguidores y as\u00ed nos lo quitamos de encima\u201d<\/strong>, plantea Arquillu\u00e9 al comprobar la relevancia digital del aspirante.<\/p>\n<p data-start=\"955\" data-end=\"1560\">Sin embargo, la aparici\u00f3n de unas Free Damm bien fr\u00edas sobre la mesa cambia el tono de la conversaci\u00f3n y prolonga el casting, mientras ambos actores empiezan a reconsiderar si realmente es tan sencillo encontrar sustitutos. Con <strong data-start=\"1566\" data-end=\"1579\">\u2018Casting\u2019<\/strong>, Free Damm ampl\u00eda el universo narrativo construido en torno a los dos int\u00e9rpretes, iniciado con <strong data-start=\"1676\" data-end=\"1694\">\u2018Encasillados\u2019<\/strong> en 2021, continuado con <strong data-start=\"1719\" data-end=\"1736\">\u2018Groenlandia\u2019<\/strong> en 2023 y seguido por <strong data-start=\"1759\" data-end=\"1795\">\u2018\u00bfQu\u00e9 pasa con nuestro anuncio?\u2019<\/strong> en 2025.<\/p>\n<p data-start=\"955\" data-end=\"1560\">A trav\u00e9s de esta serie de campa\u00f1as, la marca ha desarrollado una l\u00ednea creativa que mezcla c\u00f3digos cinematogr\u00e1ficos y publicitarios para regresar siempre a un mismo mensaje: una cerveza 0,0% con todo el sabor y sin artificios. La nueva campa\u00f1a ya est\u00e1 activa en <strong data-start=\"2068\" data-end=\"2198\">televisi\u00f3n, redes sociales, medios digitales, plataformas de televisi\u00f3n conectada y soportes exteriores de Catalu\u00f1a y Baleares<\/strong>.<\/p>\n<p data-start=\"2201\" data-end=\"2788\">Bajo el sello Free Damm, <strong>Damm<\/strong> re\u00fane varias referencias dentro de la categor\u00eda sin alcohol. Entre ellas figura la <strong data-start=\"2314\" data-end=\"2336\">Free Damm original<\/strong>, una cerveza 0,0% en la que, seg\u00fan la marca, sus maestros cerveceros han recuperado e incorporado de nuevo los aromas que tradicionalmente se perd\u00edan al eliminar el alcohol, <strong>con el objetivo de ofrecer un sabor m\u00e1s completo.<\/strong><\/p>\n<p data-start=\"2201\" data-end=\"2788\">Tambi\u00e9n forma parte de la gama <strong data-start=\"2592\" data-end=\"2611\">Free Damm Lim\u00f3n<\/strong>, elaborada con aroma natural de lim\u00f3n y lima, y <strong data-start=\"2660\" data-end=\"2681\">Free Damm Tostada<\/strong>, una variedad 0,0% con perfil m\u00e1s intenso, marcada por notas de cereales tostados, caramelo, caf\u00e9 y cacao. Con esta nueva entrega,<strong> Damm refuerza la personalidad de Free Damm dentro del segmento de la cerveza sin alcohol<\/strong>, apostando por una comunicaci\u00f3n que combina entretenimiento, narrativa y producto para seguir construyendo marca desde un tono reconocible.<\/p>\n<p><iframe title=\"\u00bfQui\u00e9n sustituir\u00e1 a Julio Manrique y Pere Arquillu\u00e9 en el pr\u00f3ximo anuncio de Free Damm?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GBfm7VSwvtg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cervecera re\u00fane varias referencias dentro de la categor\u00eda sin alcohol. Entre ellas figura la Free Damm original, una cerveza 0,0%.<\/p>\n","protected":false},"author":10966,"featured_media":237137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-237136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free Damm estrena \u2018Casting\u2019, su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La marca re\u00fane varias referencias dentro de la categor\u00eda sin alcohol. 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