{"id":237130,"date":"2026-03-10T14:11:14","date_gmt":"2026-03-10T13:11:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=237130"},"modified":"2026-03-10T16:33:02","modified_gmt":"2026-03-10T15:33:02","slug":"audax-renovables-presenta-nueva-identidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237130","title":{"rendered":"Audax Renovables presenta nueva identidad"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda energ\u00e9tica Audax Renovables ha presentado una nueva identidad corporativa que marca el inicio de una nueva etapa para la misma, basada en el uso de los datos, la tecnolog\u00eda y la experiencia con el fin de ayudar a empresas y usuarios a consumir energ\u00eda de manera m\u00e1s eficiente.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva identidad, cuyo cambio principal es la retirada de su logo de la palabra Renovables para pasar a ser Audax, persigue mostrar el cambio llevado a cabo por el grupo, que ha evolucionado de ser un generador y comercializador de energ\u00eda a ser un grupo energ\u00e9tico multinacional basado en el concepto \u2018The Energy Manager\u2019 (gestor energ\u00e9tico, en espa\u00f1ol).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este concepto se sintetiza en un nuevo lema, \u2018Connect to what matters\u2019 (conecta con lo que importa), que muestra el compromiso del grupo para que tanto empresas como personas puedan despreocuparse de la gesti\u00f3n energ\u00e9tica y centrarse en lo que realmente es importante.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl paso de Audax Renovables a Audax es una evoluci\u00f3n hacia esta gesti\u00f3n integral, pero no supone una renuncia a nuestros principios\u201d, informa<strong> Carolina Gavil\u00e1n<\/strong>, <em>chief people &amp; communication officer.<\/em> \u201cLa sostenibilidad sigue formando parte de nuestra estrategia, manteniendo intacto nuestro compromiso con la generaci\u00f3n de energ\u00eda 100% de origen renovable como motor indispensable para construir un futuro m\u00e1s limpio y eficiente para todos\u201d.\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/j4Zd3MdmPgI?si=rY4ONL_UxW3CnLhM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de la retirada de la palabra Renovables en el logo, se incorporan nuevas texturas inspiradas en el Data Art que representan la uni\u00f3n entre personas y tecnolog\u00eda, y se actualiza tambi\u00e9n la X como s\u00edmbolo de conexi\u00f3n para ser m\u00e1s din\u00e1mica y digital, orquestando un lenguaje visual que refleja los valores de la empresa &#8211; honestidad, dinamismo, proximidad y proactividad-.\u00a0<\/span><\/p>\n<figure id=\"attachment_237134\" aria-describedby=\"caption-attachment-237134\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-237134\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax.jpg\" alt=\"Evoluci\u00f3n del logo de Audax\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/evolucion-logo-audax-600x334.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-237134\" class=\"wp-caption-text\">Evoluci\u00f3n del logo de Audax<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">La nueva identidad tambi\u00e9n se apoya en texturas y fotograf\u00edas que acercan la marca a las personas, con el objetivo de reforzar la transparencia en cada punto de contacto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Esta renovaci\u00f3n se enmarca en la nueva hoja de ruta del grupo, Plan Estrat\u00e9gico 2026-2030<\/strong>, que organiza la compa\u00f1\u00eda en cuatro \u00e1reas clave para una gesti\u00f3n m\u00e1s eficiente y cercana, y se asienta sobre tres pilares: soluciones a medida basadas en datos, transparencia total y solvencia contrastada.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo energ\u00e9tico retira la palabra \u2018Renovables\u2019 de su logo para mostrar su evoluci\u00f3n hacia una gesti\u00f3n integral. <\/p>\n","protected":false},"author":29,"featured_media":237133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2114,2226],"class_list":["post-237130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audax Renovables presenta nueva identidad - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"El grupo energ\u00e9tico retira la palabra \u2018Renovables\u2019 de su logo para mostrar su evoluci\u00f3n hacia una gesti\u00f3n integral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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