{"id":237125,"date":"2026-03-10T13:29:41","date_gmt":"2026-03-10T12:29:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=237125"},"modified":"2026-03-10T13:29:41","modified_gmt":"2026-03-10T12:29:41","slug":"retail-renault-group-entrega-su-cuenta-creativa-a-best","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237125","title":{"rendered":"Retail Renault Group entrega su cuenta creativa a Best"},"content":{"rendered":"<p><strong>Retail Renault Group, la filial de distribuci\u00f3n de Renault Group en Espa\u00f1a, ha elegido a la agencia creativa Best como la responsable de su estrategia de publicidad y comunicaci\u00f3n digital en el mercado nacional.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La agencia, elegida tras un concurso en el que han participado varias compa\u00f1\u00edas del sector, ser\u00e1 la encargada de desarrollar el ecosistema creativo, la gesti\u00f3n de canales sociales y la planificaci\u00f3n del paid media del grupo desde 2026.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La estrategia dise\u00f1ada por la misma busca diferenciar al grupo en un entorno altamente competitivo, equilibrando las directrices globales de marcas como Renault, Dacia y Alpine con una identidad propia que resalte la cercan\u00eda y el \u2018expertise\u2019 t\u00e9cnico de su red comercial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNo se trata de crear campa\u00f1as llamativas, sino de construir mensajes que aporten valor real y acompa\u00f1en al usuario en una decisi\u00f3n tan significativa como la compra de un veh\u00edculo\u201d, ha comentado sobre dicha estrategia <strong>\u00c1lvaro Sales<\/strong>, CEO de<strong> Best<\/strong>, quien ha a\u00f1adido la complejidad del reto: \u201cGestionar la diversidad de marcas y servicios de Retail Renault Group requiere una estrategia muy bien orquestada para marcar una diferencia competitiva real\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retail Renault Group es la filial de distribuci\u00f3n de Renault Group en Espa\u00f1a y el principal operador oficial de las marcas Renault, Dacia y Alpine en los mercados de Madrid y Levante. Cuenta con una plantilla de 450 profesionales, una red de 12 centros y un stock de m\u00e1s de 4.500 veh\u00edculos; y ofrece servicios integrales de venta y posventa, incluyendo mantenimiento, carrocer\u00eda, recambios y veh\u00edculos de ocasi\u00f3n.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La filial de distribuci\u00f3n de Renault Group en Espa\u00f1a elige a la agencia creativa para desarrollar su estrategia de publicidad y comunicaci\u00f3n digital. <\/p>\n","protected":false},"author":29,"featured_media":237129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,2226],"class_list":["post-237125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Renault Group entrega su cuenta creativa a Best - 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