{"id":237117,"date":"2026-03-10T13:25:50","date_gmt":"2026-03-10T12:25:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=237117"},"modified":"2026-03-10T16:33:21","modified_gmt":"2026-03-10T15:33:21","slug":"mahou-reserva-lanza-la-campana-360o-tan-buena-tan-mahou","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237117","title":{"rendered":"Mahou Reserva lanza la campa\u00f1a 360\u00ba &#8216;Tan buena. Tan Mahou.&#8217;"},"content":{"rendered":"<p><strong>Mahou ha lanzado <em>Tan buena. Tan Mahou.<\/em>, la nueva campa\u00f1a de Mahou Reserva, con la que refuerza el posicionamiento de su lager extra dorada y activa una estrategia 360\u00ba orientada a ganar notoriedad y reforzar su visibilidad en el punto de venta.<\/strong><\/p>\n<p>La campa\u00f1a, desarrollada por <strong>&amp;Ros\u00e0s<\/strong>, se articula en torno a un spot que construye<strong> un universo visual propio<\/strong> para poner en valor la calidad del producto, su dise\u00f1o y su personalidad. La pieza presenta una cadena de miradas c\u00f3mplices entre distintos personajes y se apoya en una est\u00e9tica elegante y contempor\u00e1nea.<\/p>\n<p>Para el desarrollo audiovisual, la marca ha contado con <strong>Amedeo Zancanella<\/strong>, director con trayectoria en firmas como Giorgio Armani, Off-White y Prada. El spot se ha rodado con tecnolog\u00eda <em><strong>motion control,<\/strong><\/em> un recurso que permite coreografiar con precisi\u00f3n los movimientos de c\u00e1mara y generar transiciones fluidas entre escenas.<\/p>\n<p>La campa\u00f1a ya est\u00e1 activa en <strong>televisi\u00f3n, TV conectada, canales digitales, redes sociales y exterior<\/strong>, e incluye una lona en la <strong>Plaza de la Independencia de Madrid<\/strong>. Adem\u00e1s, contempla adaptaciones espec\u00edficas para el canal alimentaci\u00f3n, con el objetivo de reforzar la coherencia del posicionamiento en el lineal.<\/p>\n<p>Seg\u00fan Emmanuel Pouey, director general de marketing de Mahou San Miguel, esta nueva oleada busca conectar con consumidores que valoran la calidad y las experiencias aut\u00e9nticas, trasladando al territorio creativo la personalidad de Mahou Reserva.<\/p>\n<p>La campa\u00f1a ha sido desarrollada por &amp;Ros\u00e0s y producida por The Production Club. La fotograf\u00eda corre a cargo de Marcin Kempski y la m\u00fasica elegida para la pieza es \u201cEasy to love\u201d, de Aaron Frazer.<\/p>\n<p><iframe title=\"Mahou Reserva | TAN BUENA. TAN MAHOU.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XDCpU1ZhT3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rodado con tecnolog\u00eda motion control, el spot destaca por sus movimientos de c\u00e1mara coreografiados y transiciones visuales fluidas.<\/p>\n","protected":false},"author":30,"featured_media":237121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-237117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou Reserva lanza la campa\u00f1a &#039;Tan buena. Tan Mahou&#039;<\/title>\n<meta name=\"description\" content=\"Mahou ha lanzado Tan buena. Tan Mahou., la nueva campa\u00f1a de Mahou Reserva, con la que refuerza el posicionamiento de su lager extra dorada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=237117\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahou Reserva lanza la campa\u00f1a &#039;Tan buena. Tan Mahou&#039;\" \/>\n<meta property=\"og:description\" content=\"Mahou ha lanzado Tan buena. 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