{"id":237116,"date":"2026-03-10T12:18:12","date_gmt":"2026-03-10T11:18:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=237116"},"modified":"2026-03-10T16:30:31","modified_gmt":"2026-03-10T15:30:31","slug":"helena-gonzalez-asume-direccion-espana-portugal-mainkore","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237116","title":{"rendered":"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore"},"content":{"rendered":"<p data-start=\"199\" data-end=\"473\"><strong>Mainkore anuncia una reestructuraci\u00f3n estrat\u00e9gica de su c\u00fapula directiva en Espa\u00f1a y Portugal con dos nombramientos clave con los que busca reforzar su posicionamiento en la Pen\u00ednsula Ib\u00e9rica. En este contexto, Helena Gonz\u00e1lez asume la direcci\u00f3n de Iberia y a Iv\u00e1n Garc\u00eda como director comercial.<\/strong><\/p>\n<p data-start=\"475\" data-end=\"927\">Bajo esta etapa en la que <strong>Mainkore<\/strong> se basa en una tecnolog\u00eda de IA capaz de tomar decisiones publicitarias de forma completamente aut\u00f3noma, <strong>Gonz\u00e1lez\u00a0 se encargar\u00e1 de adoptar el modelo de la compa\u00f1\u00eda<\/strong> y afianzar a la compa\u00f1\u00eda como referente del <em>advertising<\/em> basado en resultados.<\/p>\n<p data-start=\"475\" data-end=\"927\">Con m\u00e1s de 15 a\u00f1os de trayectoria en el sector tecnol\u00f3gico, Gonz\u00e1lez afronta esta nueva etapa con la convicci\u00f3n de que ambos mercados est\u00e1n preparados para evolucionar hacia f\u00f3rmulas en las que el compromiso con el rendimiento quede respaldado de manera contractual. Desde su nueva responsabilidad, <strong>liderar\u00e1 tanto la estrategia operativa en Espa\u00f1a y Portugal como la relaci\u00f3n con los principales anunciantes y agencias<\/strong> de la regi\u00f3n.<\/p>\n<p data-start=\"475\" data-end=\"927\">Su objetivo ser\u00e1 impulsar un modelo que, seg\u00fan la compa\u00f1\u00eda, cubre todo el funnel publicitario, desde la construcci\u00f3n de marca hasta la conversi\u00f3n, en cualquier entorno digital. \u201c<strong data-start=\"1771\" data-end=\"1902\">Mi llegada a Mainkore responde a una convicci\u00f3n personal: el marketing digital necesita evolucionar de la promesa a la garant\u00eda<\/strong>\u201d, declara <strong>Helena Gonz\u00e1lez<\/strong>, nueva <em>c<\/em><em>ountry manager<\/em><strong> Iberia <\/strong>de la compa\u00f1\u00eda.<\/p>\n<p data-start=\"475\" data-end=\"927\">\u201cEn un entorno de presupuestos optimizados, <strong>los anunciantes buscan partners que se comprometan con sus objetivos de negocio tanto como ellos mismos.<\/strong> Mi prop\u00f3sito es que Mainkore sea ese aliado estrat\u00e9gico: una tecnolog\u00eda que cumple lo que promete y lo blinda por contrato\u201d.<\/p>\n<p data-start=\"2258\" data-end=\"2698\">Junto a este nombramiento, <strong>Mainkore<\/strong> incorpora a <strong data-start=\"2306\" data-end=\"2321\">Iv\u00e1n Garc\u00eda<\/strong> como <strong>director comercial<\/strong>, una posici\u00f3n que la compa\u00f1\u00eda considera clave para acompa\u00f1ar el proceso de adopci\u00f3n de su tecnolog\u00eda en el mercado local. <strong>Su labor se centrar\u00e1 en asesorar a marcas y agencias en la integraci\u00f3n de la inteligencia artificial<\/strong> de la firma en sus estrategias publicitarias, con una propuesta orientada tanto a objetivos de notoriedad como de conversi\u00f3n.<\/p>\n<p data-start=\"2700\" data-end=\"3031\">La reorganizaci\u00f3n directiva incluye adem\u00e1s la promoci\u00f3n de <strong data-start=\"2759\" data-end=\"2775\">Javier Acero<\/strong>, hasta ahora una de las principales figuras de referencia de <strong>Mainkore<\/strong> en el mercado ib\u00e9rico, que pasa a ocupar el cargo de<em> chief revenue officer global.<\/em> Desde esta nueva posici\u00f3n, ser\u00e1 el encargado de liderar la expansi\u00f3n internacional de la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por su parte, Iv\u00e1n Garc\u00eda se convierte en el director comercial y Javier Acero fue su &#8216;chief revenue officer global&#8217;.<\/p>\n","protected":false},"author":10966,"featured_media":237118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6526],"class_list":["post-237116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore<\/title>\n<meta name=\"description\" content=\"Por su parte, Iv\u00e1n Garc\u00eda se convierte en el director comercial y Javier Acero fue su &#039;chief revenue officer global&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=237116\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore\" \/>\n<meta property=\"og:description\" content=\"Por su parte, Iv\u00e1n Garc\u00eda se convierte en el director comercial y Javier Acero fue su &#039;chief revenue officer global&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=237116\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T11:18:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T15:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Helena-Gonzalez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore\",\"datePublished\":\"2026-03-10T11:18:12+00:00\",\"dateModified\":\"2026-03-10T15:30:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116\"},\"wordCount\":442,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Helena-Gonzalez.jpg\",\"keywords\":[\"nombramientos\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=237116\",\"name\":\"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Helena-Gonzalez.jpg\",\"datePublished\":\"2026-03-10T11:18:12+00:00\",\"dateModified\":\"2026-03-10T15:30:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Por su parte, Iv\u00e1n Garc\u00eda se convierte en el director comercial y Javier Acero fue su 'chief revenue officer global'.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=237116\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Helena-Gonzalez.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Helena-Gonzalez.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Desde su nueva responsabilidad, Helena Gonz\u00e1lez liderar\u00e1 tanto la estrategia operativa en Espa\u00f1a y Portugal como la relaci\u00f3n con los principales anunciantes y agencias.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=237116#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore","description":"Por su parte, Iv\u00e1n Garc\u00eda se convierte en el director comercial y Javier Acero fue su 'chief revenue officer global'.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=237116","og_locale":"es_ES","og_type":"article","og_title":"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore","og_description":"Por su parte, Iv\u00e1n Garc\u00eda se convierte en el director comercial y Javier Acero fue su 'chief revenue officer global'.","og_url":"https:\/\/ipmark.com\/?p=237116","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-03-10T11:18:12+00:00","article_modified_time":"2026-03-10T15:30:31+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Helena-Gonzalez.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=237116#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=237116"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore","datePublished":"2026-03-10T11:18:12+00:00","dateModified":"2026-03-10T15:30:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=237116"},"wordCount":442,"image":{"@id":"https:\/\/ipmark.com\/?p=237116#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Helena-Gonzalez.jpg","keywords":["nombramientos"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=237116","url":"https:\/\/ipmark.com\/?p=237116","name":"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=237116#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=237116#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Helena-Gonzalez.jpg","datePublished":"2026-03-10T11:18:12+00:00","dateModified":"2026-03-10T15:30:31+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Por su parte, Iv\u00e1n Garc\u00eda se convierte en el director comercial y Javier Acero fue su 'chief revenue officer global'.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=237116#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=237116"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=237116#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Helena-Gonzalez.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Helena-Gonzalez.jpg","width":1140,"height":635,"caption":"Desde su nueva responsabilidad, Helena Gonz\u00e1lez liderar\u00e1 tanto la estrategia operativa en Espa\u00f1a y Portugal como la relaci\u00f3n con los principales anunciantes y agencias."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=237116#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Helena Gonz\u00e1lez asume la direcci\u00f3n de Espa\u00f1a y Portugal en Mainkore"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/237116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237116"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/237116\/revisions"}],"predecessor-version":[{"id":237159,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/237116\/revisions\/237159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/237118"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}