{"id":237101,"date":"2026-03-10T10:35:50","date_gmt":"2026-03-10T09:35:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=237101"},"modified":"2026-03-10T16:53:38","modified_gmt":"2026-03-10T15:53:38","slug":"aperol-lanza-nuevo-rediseno-actualiza-identidad-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=237101","title":{"rendered":"Aperol actualiza su identidad de marca con su nuevo redise\u00f1o"},"content":{"rendered":"<p data-start=\"201\" data-end=\"574\"><strong>Campari Group presenta el redise\u00f1o de la botella de Aperol, una reinterpretaci\u00f3n contempor\u00e1nea de uno de los iconos m\u00e1s reconocibles del universo del aperitivo. <\/strong><\/p>\n<p data-start=\"201\" data-end=\"574\">La nueva imagen,\u00a0 creada por la agencia <strong>Design Bridge<\/strong>, supone el inicio de una nueva etapa para la marca, que apuesta por actualizar su identidad visual sin renunciar a los elementos que la han convertido en una referencia global. Con este redise\u00f1o, <strong>Aperol busca equilibrar<\/strong> <strong data-start=\"619\" data-end=\"645\">modernidad y tradici\u00f3n<\/strong> a trav\u00e9s de una propuesta inspirada en el dise\u00f1o italiano actual.<\/p>\n<p data-start=\"201\" data-end=\"574\">El objetivo es reforzar su presencia tanto en bares y terrazas como en los lineales de venta, subrayando su papel en momentos de conexi\u00f3n, celebraci\u00f3n y disfrute compartido.<strong> La renovada botella rinde homenaje a la historia de la marca, nacida en 1919<\/strong> como un aperitivo local italiano y transformada, con el paso del tiempo, en un s\u00edmbolo internacional de la cultura del aperitivo moderno.<\/p>\n<p data-start=\"201\" data-end=\"574\">Entre las principales novedades destaca el <strong data-start=\"1145\" data-end=\"1192\">relieve ondulado en el hombro de la botella<\/strong>, un recurso que pone el foco en el caracter\u00edstico color naranja de Aperol. La silueta, ahora m\u00e1s estilizada, toma como referencia la elegancia y el equilibrio de la arquitectura italiana, con un dise\u00f1o pensado para resultar m\u00e1s distintivo y especial en la mano del consumidor.<\/p>\n<p data-start=\"1471\" data-end=\"1794\">La etiqueta frontal tambi\u00e9n evoluciona hacia una versi\u00f3n <strong data-start=\"1528\" data-end=\"1554\">m\u00e1s peque\u00f1a y discreta<\/strong>, cediendo protagonismo al color del l\u00edquido. En la parte posterior, una etiqueta transparente incorpora la gu\u00eda para preparar el <strong data-start=\"1684\" data-end=\"1710\">Aperol Spritz perfecto<\/strong>, reforzando el v\u00ednculo de la marca con los momentos de socializaci\u00f3n y celebraci\u00f3n.<\/p>\n<p data-start=\"1796\" data-end=\"2173\">El redise\u00f1o mantiene adem\u00e1s una fuerte conexi\u00f3n con las ra\u00edces italianas de <strong>Aperol.<\/strong> La nueva botella incorpora de forma destacada el <strong data-start=\"1929\" data-end=\"1978\">monograma en relieve de los hermanos Barbieri<\/strong>, creadores de la marca en 1919, como s\u00edmbolo de origen, legado y artesan\u00eda. Con ello, la compa\u00f1\u00eda pone en valor m\u00e1s de un siglo de historia sin alterar uno de sus principales activos: la receta.<\/p>\n<p data-start=\"2175\" data-end=\"2426\">La f\u00f3rmula original de Aperol, cuidadosamente preservada, sigue siendo la misma que ha convertido a la marca en un referente cultural y en uno de los aperitivos m\u00e1s populares del mundo. \u201c<strong data-start=\"2429\" data-end=\"2514\">Esta nueva botella es una celebraci\u00f3n de todo lo que siempre ha definido a Aperol<\/strong>\u201d, se\u00f1ala <strong data-start=\"2529\" data-end=\"2582\">Andrea Neri, <em>managing director house of<\/em> Aperitifs<\/strong>.<\/p>\n<p data-start=\"2175\" data-end=\"2426\">\u201cRefleja nuestras ra\u00edces italianas al tiempo que aporta una expresi\u00f3n m\u00e1s contempor\u00e1nea a un icono disfrutado en todo el mundo. <strong>Cada detalle ha sido cuidadosamente pensado para enriquecer la experiencia Aperol<\/strong> y reafirmar el lugar de la marca en el coraz\u00f3n de la cultura del Aperitivo moderno\u201d.<\/p>\n<p data-start=\"2880\" data-end=\"3145\">La implantaci\u00f3n del nuevo dise\u00f1o se realizar\u00e1 <strong data-start=\"2926\" data-end=\"2975\">de forma progresiva a partir de marzo de 2026<\/strong> en toda la gama de la marca. La nueva botella estar\u00e1 presente en todos los puntos de contacto con el consumidor, tanto en el canal <strong data-start=\"3107\" data-end=\"3119\">on-trade<\/strong> como en el <strong data-start=\"3131\" data-end=\"3144\">off-trade<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva botella incorpora de forma destacada el monograma en relieve de los hermanos Barbieri, creadores de la marca en 1919.<\/p>\n","protected":false},"author":10966,"featured_media":237103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6153,6583],"class_list":["post-237101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-alimentacion-y-bebidas","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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