{"id":236774,"date":"2026-03-04T10:48:55","date_gmt":"2026-03-04T09:48:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=236774"},"modified":"2026-03-04T12:48:13","modified_gmt":"2026-03-04T11:48:13","slug":"parques-reunidos-adjudica-su-cuenta-de-medios-a-phd-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236774","title":{"rendered":"Parques Reunidos adjudica su cuenta de medios a PHD Media"},"content":{"rendered":"<p data-start=\"133\" data-end=\"582\"><strong>Parques Reunidos, operador internacional de destinos de ocio y entretenimiento, adjudica la gesti\u00f3n de su cuenta de medios a PHD Media (Omnicom Media). El acuerdo incluye la coordinaci\u00f3n estrat\u00e9gica de campa\u00f1as publicitarias integradas, con Espa\u00f1a, Alemania e Italia como mercados principales.<\/strong><\/p>\n<p data-start=\"133\" data-end=\"582\">La iniciativa tambi\u00e9n recoge\u00a0 la <strong data-start=\"456\" data-end=\"496\">creaci\u00f3n de un hub digital en Madrid<\/strong> que operar\u00e1 de forma transversal en todos los pa\u00edses con presencia digital del grupo. As\u00ed es como<strong> Parque Reunidos busca reforzar su ambici\u00f3n de amplificar sus experiencias<\/strong> y fortalecer la conexi\u00f3n emocional con sus p\u00fablicos, trasladando de manera coherente la esencia de cada parque a lo largo de todo el recorrido del visitante.<\/p>\n<p data-start=\"891\" data-end=\"1436\">La gesti\u00f3n\u00a0 de esta compa\u00f1\u00eda, que abarca <strong data-start=\"588\" data-end=\"619\">m\u00e1s de 30 parques en Europa<\/strong> y m\u00e1s de <strong data-start=\"629\" data-end=\"655\">50 a\u00f1os de trayectoria, <\/strong>se articular\u00e1 a trav\u00e9s de <strong data-start=\"928\" data-end=\"953\">The Experience Engine<\/strong>, el modelo con el que <strong>PHD Media<\/strong> re\u00fane talento de Omnicom Media y coordinar\u00e1 desde Madrid las campa\u00f1as del grupo. El objetivo es garantizar una ejecuci\u00f3n eficiente y consistente en todos los puntos de contacto, adaptada a la personalidad de cada parque.<\/p>\n<p data-start=\"891\" data-end=\"1436\">Entre los destinos destacados figuran <strong data-start=\"1245\" data-end=\"1327\">Parque Warner Madrid, Parque de Atracciones de Madrid y Zoo Aquarium de Madrid<\/strong> en Espa\u00f1a; <strong data-start=\"1339\" data-end=\"1380\">Tropical Islands y Movie Park Germany<\/strong> en Alemania; y <strong data-start=\"1396\" data-end=\"1412\">Mirabilandia<\/strong> en Italia, entre otros.<\/p>\n<p data-start=\"1438\" data-end=\"1936\">\u201c[..] Es una marca con una enorme capacidad de generar experiencias memorables y<strong> nuestro reto es amplificar ese valor a trav\u00e9s de un modelo integrado que conecte estrategia, medios y tecnolog\u00eda\u201d<\/strong>, se\u00f1ala <strong data-start=\"1714\" data-end=\"1763\">Sandra Sotelo, <\/strong><em>managing director<\/em> de<strong data-start=\"1714\" data-end=\"1763\"> PHD Media<\/strong>, quien subraya que el trabajo se orientar\u00e1 a \u201cconstruir un ecosistema avanzado de comunicaci\u00f3n relevante en todos los mercados, poniendo siempre al visitante en el centro\u201d.<\/p>\n<p data-start=\"1938\" data-end=\"2355\">Por su parte, <strong data-start=\"1952\" data-end=\"1998\">David Colomer, CEO de Omnicom Media Espa\u00f1a<\/strong>, destaca que la confianza de Parques Reunidos \u201cnos honra\u201d y que la responsabilidad del grupo ser\u00e1 \u201camplificar ese valor con una estrategia integrada, basada en datos, talento y una ejecuci\u00f3n impecable en cada mercado\u201d. \u201cAhora comienza lo importante:<strong> convertir cada plan en impacto real para el negocio y en conexiones relevantes con los visitantes\u201d<\/strong>, a\u00f1ade.<\/p>\n<p data-start=\"2357\" data-end=\"2717\">Desde<strong> Parques Reunidos<\/strong>, <strong data-start=\"2381\" data-end=\"2436\">\u00c1lvaro Barnechea, <\/strong>director corporativo de marketing, explica que la alianza con PHD Media permitir\u00e1 <strong>\u201camplificar esa promesa, trasladando la magia, la emoci\u00f3n y la personalidad \u00fanica de cada parque<\/strong> a todos los puntos de contacto con nuestros visitantes, de una forma coherente, relevante y emocionalmente conectada con cada p\u00fablico\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa tambi\u00e9n recoge\u00a0 la creaci\u00f3n de un hub digital en Madrid que operar\u00e1 de forma transversal en todos los pa\u00edses con presencia digital del grupo.<\/p>\n","protected":false},"author":10966,"featured_media":236779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-236774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parques Reunidos adjudica su cuenta de medios a PHD Media<\/title>\n<meta name=\"description\" content=\"La iniciativa recoge la creaci\u00f3n de un hub digital en Madrid que operar\u00e1 en todos los pa\u00edses con presencia digital del grupo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=236774\" \/>\n<meta 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