{"id":236751,"date":"2026-03-03T16:23:23","date_gmt":"2026-03-03T15:23:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=236751"},"modified":"2026-03-03T16:32:56","modified_gmt":"2026-03-03T15:32:56","slug":"brendan-mccarthy-chief-marketing-communications-officer-de-seedtag","status":"publish","type":"post","link":"https:\/\/ipmark.com\/brendan-mccarthy-chief-marketing-communications-officer-de-seedtag\/","title":{"rendered":"Brendan McCarthy, &#8216;chief marketing &#038; communications officer&#8217; de Seedtag"},"content":{"rendered":"<p data-start=\"151\" data-end=\"644\"><strong>Seedtag incorpora a Brendan McCarthy como su chief marketing &amp; communications officer (CMCO). Desde este cargo, McCarthy asumir\u00e1 la supervisi\u00f3n de la estrategia global de marketing y comunicaci\u00f3n de la compa\u00f1\u00eda.<\/strong><\/p>\n<p data-start=\"151\" data-end=\"644\">El objetivo es apoyar su expansi\u00f3n internacional y acelerar la evoluci\u00f3n de su propuesta publicitaria centrada en la <strong data-start=\"584\" data-end=\"598\">privacidad<\/strong>, tanto en la <strong data-start=\"612\" data-end=\"627\">web abierta<\/strong> como en <strong data-start=\"636\" data-end=\"643\">CTV<\/strong>. McCarthy llega a Seedtag tras su etapa como<em> c<\/em><em>hief marketing officer<\/em> en<strong data-start=\"690\" data-end=\"727\"> Criteo. <\/strong><\/p>\n<p data-start=\"151\" data-end=\"644\"><strong>Brendan McCarthy<\/strong> acumula m\u00e1s de <strong data-start=\"908\" data-end=\"934\">20 a\u00f1os de experiencia<\/strong> en marketing estrat\u00e9gico y comunicaci\u00f3n en compa\u00f1\u00edas del <strong data-start=\"992\" data-end=\"1007\">Fortune 500<\/strong>, entre ellas <strong data-start=\"1021\" data-end=\"1048\">Nielsen, Samsung y eBay<\/strong>, con un perfil orientado a combinar datos, creatividad y liderazgo para impulsar crecimiento de negocio.<\/p>\n<p data-start=\"1155\" data-end=\"1608\">\u201cEn Seedtag creemos que el futuro de la publicidad no consiste en rastrear a las personas, sino en comprenderlas\u201d, se\u00f1ala <strong data-start=\"1282\" data-end=\"1299\">Brian Gleason<\/strong>, CEO de <strong>Seedtag.<\/strong> \u201c[&#8230;] A medida que expandimos Liz y nuestra plataforma Neuro-Contextual a nivel global,<strong> su liderazgo ayudar\u00e1 a las marcas a conectar con las audiencias de formas m\u00e1s significativas<\/strong> y medibles\u201d, reconoce.<\/p>\n<p data-start=\"1610\" data-end=\"1965\">El nuevo CMCO liderar\u00e1 un <strong data-start=\"1636\" data-end=\"1653\">equipo global<\/strong> enfocado en reforzar la marca, generar demanda y alinear marketing y comunicaci\u00f3n como un motor de crecimiento integrado.<strong> El nombramiento<\/strong> se produce en un momento que la compa\u00f1\u00eda describe como clave, <strong>en pleno crecimiento internacional<\/strong> y con una fuerte tracci\u00f3n impulsada por su plataforma propia de IA, <strong data-start=\"1957\" data-end=\"1964\">Liz<\/strong>.<\/p>\n<p data-start=\"1967\" data-end=\"2540\" data-is-last-node=\"\" data-is-only-node=\"\">Por su parte, McCarthy destaca el potencial de la firma para seguir ganando relevancia en mercados publicitarios maduros: \u201cSeedtag ha demostrado que puede transformar el status quo con una trayectoria de varios a\u00f1os de r\u00e1pido crecimiento. <strong>Estoy convencido de que podemos acelerar ese dinamismo alineando nuestra marca<\/strong> y la comunicaci\u00f3n global para generar todav\u00eda m\u00e1s valor para nuestros clientes. Tenemos una oportunidad \u00fanica de liderar la categor\u00eda de IA como partner principal para aquellas marcas que valoran tanto la innovaci\u00f3n como la confianza del consumidor\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McCarthy aterriza en la compa\u00f1\u00eda tras su etapa como &#8216;chief marketing officer&#8217; en Criteo y haber sido parte de Nielsen, Samsung y eBay, entre otras.<\/p>\n","protected":false},"author":10966,"featured_media":236754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6524,6526],"class_list":["post-236751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ia","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brendan McCarthy, &#039;chief marketing &amp; 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