{"id":236470,"date":"2026-02-24T16:16:46","date_gmt":"2026-02-24T15:16:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=236470"},"modified":"2026-02-25T16:25:06","modified_gmt":"2026-02-25T15:25:06","slug":"smuu-cosmetics-acelera-crecimiento-cuatro-nuevas-referencias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236470","title":{"rendered":"SMUU Cosmetics acelera su crecimiento con cuatro nuevas referencias"},"content":{"rendered":"<p data-start=\"113\" data-end=\"566\"><strong>SMUU Cosmetics, la joven firma valenciana de cosm\u00e9tica biocompatible anuncia el lanzamiento de cuatro nuevas referencias a lo largo de este a\u00f1o con el objetivo de ampliar su cat\u00e1logo y acelerar su crecimiento. <\/strong><\/p>\n<p data-start=\"113\" data-end=\"566\">La compa\u00f1\u00eda, liderada por el matrimonio formado por<strong> Pablo Albors y Nohem\u00ed Molinos<\/strong>, estima que este impulso le permitir\u00e1 <strong data-start=\"474\" data-end=\"510\">triplicar la facturaci\u00f3n de 2025<\/strong> y situarse en 2026 cerca del <strong data-start=\"540\" data-end=\"565\">medio mill\u00f3n de euros<\/strong>. Nacida como una marca <strong data-start=\"590\" data-end=\"606\">100% digital<\/strong>, SMUU comercializa actualmente sus productos exclusivamente a trav\u00e9s de su web.<\/p>\n<p data-start=\"113\" data-end=\"566\">No obstante, Pablo Albors asegura que la empresa trabaja para <strong data-start=\"749\" data-end=\"805\">cerrar un acuerdo de distribuci\u00f3n con el gran retail<\/strong> a medio plazo, una v\u00eda que ya est\u00e1n negociando con distintas plataformas. En paralelo, no descartan abrir <strong data-start=\"912\" data-end=\"938\">puntos f\u00edsicos propios<\/strong> en el largo plazo. Para apoyar esta fase de consolidaci\u00f3n, la compa\u00f1\u00eda prev\u00e9 adem\u00e1s <strong data-start=\"1023\" data-end=\"1082\">cerrar una ronda de financiaci\u00f3n en el cuarto trimestre<\/strong> del a\u00f1o.<\/p>\n<p data-start=\"1093\" data-end=\"1779\">La marca empez\u00f3 a vender sus cosm\u00e9ticos a finales de 2024 y, seg\u00fan la empresa, <strong data-start=\"1172\" data-end=\"1198\">un millar de espa\u00f1oles<\/strong> ya los utiliza a diario.<strong> Sus productos se apoyan en biotecnolog\u00eda y evidencia cient\u00edfica<\/strong>, con una propuesta que, en palabras de sus fundadores, busca diferenciarse del discurso habitual del sector.<\/p>\n<p data-start=\"1093\" data-end=\"1779\"><strong>\u201cLos productos de SMUU Cosmetics est\u00e1n enfocados en el cuidado de la piel a futuro<\/strong>, no en resultados r\u00e1pidos, ef\u00edmeros y falsos. Somos opuestos al resto de marcas cosm\u00e9ticas del mercado porque no seguimos el discurso hegem\u00f3nico de prometer una piel joven para siempre, sino que apostamos por cuidar del microbioma de la piel para mantenerla sana y lograr resultados\u201d, se\u00f1ala Albors.<\/p>\n<p data-start=\"1781\" data-end=\"2137\">Esa filosof\u00eda de <strong data-start=\"1798\" data-end=\"1825\">honestidad y well-aging<\/strong> ha sido, seg\u00fan el cofundador, una de las principales barreras para hacerse un hueco en un mercado \u201csaturado y competitivo\u201d. Aun as\u00ed, la compa\u00f1\u00eda conf\u00eda en su propuesta y en su potencial de crecimiento: afirma que <strong data-start=\"2039\" data-end=\"2090\">el 60% de quienes prueban sus productos repiten<\/strong>, impulsado por la efectividad de las f\u00f3rmulas.<\/p>\n<p data-start=\"2139\" data-end=\"2562\"><strong>El origen del proyecto, explica Albors, nace de la experiencia personal tras a\u00f1os de probar productos que les provocaban \u201cpicor, rojeces, frustraci\u00f3n, cansancio y rabia\u201d.<\/strong> \u201cEntendimos que el problema no era nuestra piel. De aqu\u00ed naci\u00f3 la filosof\u00eda de SMUU Cosmetics y, bas\u00e1ndonos en los conocimientos de la biotecnolog\u00eda, empezamos a investigar para desarrollar cosm\u00e9ticos efectivos, pero respetuosos con la piel\u201d, concluye.<\/p>\n<p data-start=\"2564\" data-end=\"2888\" data-is-last-node=\"\" data-is-only-node=\"\">Actualmente, SMUU Cosmetics cuenta con cuatro productos en su cat\u00e1logo: la hidratante <strong data-start=\"2650\" data-end=\"2661\">Cascais<\/strong>, la mascarilla exfoliante <strong data-start=\"2688\" data-end=\"2696\">Yuma<\/strong>, la mascarilla hidratante <strong data-start=\"2723\" data-end=\"2732\">Milos<\/strong>\u00a0y el s\u00e9rum en spray <strong data-start=\"2753\" data-end=\"2762\">Arl\u00e9s<\/strong>, todos ellos bajo una apuesta por la cosm\u00e9tica biocompatible centrada en el cuidado del microbioma y el bienestar de la piel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca valenciana lanza la crema Cascais, la mascarilla 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