{"id":236414,"date":"2026-02-26T09:00:03","date_gmt":"2026-02-26T08:00:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=236414"},"modified":"2026-02-25T13:35:22","modified_gmt":"2026-02-25T12:35:22","slug":"adidas-y-kings-league-extienden-su-alianza-global-2028","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236414","title":{"rendered":"Adidas y Kings League extienden su alianza global hasta 2028"},"content":{"rendered":"<p><strong>Adidas y Kings League han ampliado y renovado su acuerdo comercial global, consolidando a la firma deportiva como Socio T\u00e9cnico Oficial de la competici\u00f3n hasta junio de 2028. En esta nueva fase, la marca de moda seguir\u00e1 suministrando a equipos, jugadores y staff equipamiento t\u00e9cnico con dise\u00f1os alineados con la identidad de la liga, adem\u00e1s de mantener el bal\u00f3n oficial y otros elementos t\u00e9cnicos.<\/strong><\/p>\n<p>El acuerdo abarca todas las competiciones locales de<strong> Kings League y de la Queens League (femenina)<\/strong> en Espa\u00f1a, M\u00e9xico, Brasil, Italia, Francia, Alemania y la regi\u00f3n MENA, as\u00ed como sus dos torneos anuales: Kings World Cup Nations y Kings World Cup Clubs. Las compa\u00f1\u00edas tambi\u00e9n trabajar\u00e1n conjuntamente en activaciones, productos premium y experiencias inmersivas dirigidas a la comunidad de seguidores.<\/p>\n<p>Sam Handy, GM de adidas Football, ha subrayado el atractivo del formato para nuevas audiencias: \u201cKings League y Queens League han ofrecido a audiencias j\u00f3venes y diversas una nueva forma de conectar con el f\u00fatbol\u201d, y ha enmarcado la renovaci\u00f3n en la ambici\u00f3n de adidas de \u201c<strong>hacer crecer la cultura del f\u00fatbol m\u00e1s all\u00e1 del terreno de juego<\/strong>\u201d y estar presente all\u00ed donde surgen nuevas formas de interacci\u00f3n.<\/p>\n<p>La colaboraci\u00f3n entre ambas marcas se inici\u00f3 en 2023, cuando adidas se convirti\u00f3 en uno de los primeros socios estrat\u00e9gicos de la propiedad. Desde entonces, Kings League ha evolucionado hasta operar en siete mercados, con <strong>un lanzamiento previsto en Estados Unidos para 2026.<\/strong><\/p>\n<p>En t\u00e9rminos de comunidad, Kings League se posiciona como fen\u00f3meno digital entre audiencias j\u00f3venes: desde su lanzamiento en noviembre de 2022, <strong>declara haber alcanzado 36 millones de seguidores en redes sociales,<\/strong> con m\u00e1s de 26.000 millones de impresiones y m\u00e1s de 1.000 millones de interacciones, y con m\u00e1s del 80% de su base social por debajo de los 34 a\u00f1os.<\/p>\n<p>La nueva etapa de la colaboraci\u00f3n ya ha arrancado con la<strong> Kings World Cup Nations 2026 celebrada en Brasil,<\/strong> disputada en S\u00e3o Paulo del 3 al 17 de enero, y cuya final reuni\u00f3 a m\u00e1s de 40.000 aficionados en el Allianz Parque.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El acuerdo abarca Kings League y Queens League en Europa, Latinoam\u00e9rica y MENA, con nuevas activaciones y experiencias para fans.<\/p>\n","protected":false},"author":30,"featured_media":236415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6430],"tags":[2226,2227],"class_list":["post-236414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-deportivo","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas y Kings League extienden su alianza global hasta 2028<\/title>\n<meta name=\"description\" content=\"Adidas y Kings League han ampliado y renovado su acuerdo comercial global, hasta junio de 2028.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=236414\" 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