{"id":236311,"date":"2026-02-24T15:16:31","date_gmt":"2026-02-24T14:16:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=236311"},"modified":"2026-02-24T17:51:41","modified_gmt":"2026-02-24T16:51:41","slug":"kfc-entra-en-la-merienda-con-nocilla-y-recupera-a-la-pepi-su-merendilla","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236311","title":{"rendered":"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d"},"content":{"rendered":"<p data-start=\"290\" data-end=\"757\"><strong>KFC se asoma a un nuevo territorio de consumo: la merienda. La cadena anuncia el lanzamiento del men\u00fa Merendilla, una propuesta creada en colaboraci\u00f3n con Nocilla que busca conquistar el tramo de tarde con un gui\u00f1o directo a la nostalgia y al humor de Internet. <\/strong><\/p>\n<p data-start=\"290\" data-end=\"757\">La idea y el desarrollo creativo del proyecto fueron concebidos por <strong data-start=\"662\" data-end=\"677\">PS21 y MeMe<\/strong>, agencias de Jungle, encargadas de dar forma al concepto y ejecutar la campa\u00f1a. Para presentar el lanzamiento, KFC ha decidido recuperar uno de los fen\u00f3menos virales m\u00e1s reconocibles en Espa\u00f1a: <strong data-start=\"873\" data-end=\"884\">La Pepi<\/strong> y su m\u00edtico \u201c<strong data-start=\"898\" data-end=\"927\">Nocilla, \u00a1qu\u00e9 merendilla!<\/strong>\u201d.<\/p>\n<p data-start=\"290\" data-end=\"757\">El v\u00eddeo original, publicado en 2019, se grab\u00f3 de forma espont\u00e1nea en una playa de C\u00e1diz y capturaba con naturalidad uno de los rituales m\u00e1s t\u00edpicos del verano: una merienda con un s\u00e1ndwich de <strong>Nocilla<\/strong>. <strong>Ese tono aut\u00e9ntico convirti\u00f3 el clip en un \u00e9xito viral<\/strong> que, con el tiempo, ha quedado instalado como un cl\u00e1sico de la cultura digital espa\u00f1ola.<\/p>\n<p data-start=\"1277\" data-end=\"1697\">Ahora, a\u00f1os despu\u00e9s, <strong data-start=\"1298\" data-end=\"1361\">KFC y Nocilla se al\u00edan para rendir homenaje a aquel momento<\/strong>, devolviendo a escena a su protagonista original. La marca ya ha activado la colaboraci\u00f3n con un <strong data-start=\"1459\" data-end=\"1492\">nuevo v\u00eddeo en redes sociales<\/strong> protagonizado por <strong>La Pepi<\/strong>, que revive su c\u00e1ntico con una reinterpretaci\u00f3n \u201ca la manera KFC\u201d, buscando conectar con quienes crecieron con esa referencia viral y reactivar su recuerdo en clave publicitaria.<\/p>\n<p data-start=\"1699\" data-end=\"2113\" data-is-last-node=\"\" data-is-only-node=\"\">En lo gastron\u00f3mico, el <strong data-start=\"1722\" data-end=\"1741\">Men\u00fa Merendilla<\/strong> incluye un <strong data-start=\"1753\" data-end=\"1799\">s\u00e1ndwich en pan brioche relleno de Nocilla<\/strong> y un <strong data-start=\"1805\" data-end=\"1823\">zumo de frutas<\/strong>. El producto <strong data-start=\"1837\" data-end=\"1899\">ya est\u00e1 disponible en todos los restaurantes KFC de Espa\u00f1a<\/strong> y se vender\u00e1 <strong data-start=\"1913\" data-end=\"1936\">por tiempo limitado<\/strong>, en un movimiento con el que la cadena ampl\u00eda ocasiones de consumo y se suma a la tendencia de colaboraciones entre marcas apoyadas en c\u00f3digos de entretenimiento y cultura pop.<\/p>\n<p><iframe loading=\"lazy\" title=\"La Pepi y la maldici\u00f3n de la Nocilla\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/AttSqFIeE0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En lo gastron\u00f3mico, el Men\u00fa Merendilla incluye un s\u00e1ndwich en pan brioche relleno de Nocilla y un zumo de frutas.<\/p>\n","protected":false},"author":10966,"featured_media":236313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6569,2226],"class_list":["post-236311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-alimentacion","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d<\/title>\n<meta name=\"description\" content=\"En lo gastron\u00f3mico, el Men\u00fa Merendilla incluye un s\u00e1ndwich en pan brioche relleno de Nocilla y un zumo de frutas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=236311\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d\" \/>\n<meta property=\"og:description\" content=\"En lo gastron\u00f3mico, el Men\u00fa Merendilla incluye un s\u00e1ndwich en pan brioche relleno de Nocilla y un zumo de frutas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=236311\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T14:16:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T16:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Menu-merendilla.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d\",\"datePublished\":\"2026-02-24T14:16:31+00:00\",\"dateModified\":\"2026-02-24T16:51:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311\"},\"wordCount\":338,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Menu-merendilla.jpg\",\"keywords\":[\"alimentaci\u00f3n\",\"marcas\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=236311\",\"name\":\"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Menu-merendilla.jpg\",\"datePublished\":\"2026-02-24T14:16:31+00:00\",\"dateModified\":\"2026-02-24T16:51:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"En lo gastron\u00f3mico, el Men\u00fa Merendilla incluye un s\u00e1ndwich en pan brioche relleno de Nocilla y un zumo de frutas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=236311\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Menu-merendilla.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Menu-merendilla.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Para presentar esta propuesta, la marca recupera uno de los memes m\u00e1s virales de Espa\u00f1a: La Pepi y su ic\u00f3nica canci\u00f3n \u201cNocilla, \u00a1qu\u00e9 merendilla!\u201d.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=236311#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d","description":"En lo gastron\u00f3mico, el Men\u00fa Merendilla incluye un s\u00e1ndwich en pan brioche relleno de Nocilla y un zumo de frutas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=236311","og_locale":"es_ES","og_type":"article","og_title":"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d","og_description":"En lo gastron\u00f3mico, el Men\u00fa Merendilla incluye un s\u00e1ndwich en pan brioche relleno de Nocilla y un zumo de frutas.","og_url":"https:\/\/ipmark.com\/?p=236311","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-02-24T14:16:31+00:00","article_modified_time":"2026-02-24T16:51:41+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Menu-merendilla.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=236311#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=236311"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d","datePublished":"2026-02-24T14:16:31+00:00","dateModified":"2026-02-24T16:51:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=236311"},"wordCount":338,"image":{"@id":"https:\/\/ipmark.com\/?p=236311#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Menu-merendilla.jpg","keywords":["alimentaci\u00f3n","marcas"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=236311","url":"https:\/\/ipmark.com\/?p=236311","name":"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=236311#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=236311#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Menu-merendilla.jpg","datePublished":"2026-02-24T14:16:31+00:00","dateModified":"2026-02-24T16:51:41+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"En lo gastron\u00f3mico, el Men\u00fa Merendilla incluye un s\u00e1ndwich en pan brioche relleno de Nocilla y un zumo de frutas.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=236311#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=236311"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=236311#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Menu-merendilla.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Menu-merendilla.jpg","width":1140,"height":635,"caption":"Para presentar esta propuesta, la marca recupera uno de los memes m\u00e1s virales de Espa\u00f1a: La Pepi y su ic\u00f3nica canci\u00f3n \u201cNocilla, \u00a1qu\u00e9 merendilla!\u201d."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=236311#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"KFC entra en la merienda con Nocilla y recupera a \u201cLa Pepi\u201d"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/236311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236311"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/236311\/revisions"}],"predecessor-version":[{"id":236347,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/236311\/revisions\/236347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/236313"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}