{"id":236291,"date":"2026-02-24T13:50:48","date_gmt":"2026-02-24T12:50:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=236291"},"modified":"2026-02-24T17:53:05","modified_gmt":"2026-02-24T16:53:05","slug":"alkemy-iberia-incorpora-a-arancha-criado","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236291","title":{"rendered":"Alkemy Iberia incorpora a Arancha Criado como &#8216;new business director&#8217;"},"content":{"rendered":"<p><strong>Alkemy Iberia refuerza su \u00e1rea comercial con la incorporaci\u00f3n de Arancha Criado como<em> new business director<\/em>. Con m\u00e1s de 20 a\u00f1os de experiencia en el sector, asumir\u00e1 la responsabilidad de definir y liderar la estrategia comercial de la consultora de tecnolog\u00eda y marketing digital, con foco en la captaci\u00f3n de grandes cuentas corporativas.<\/strong><\/p>\n<p>Desde su nuevo rol, Criado impulsar\u00e1 la puesta en marcha de relaciones comerciales con clientes estrat\u00e9gicos y liderar\u00e1 el ciclo <em>end-to-end<\/em>, desde la identificaci\u00f3n de oportunidades hasta la negociaci\u00f3n y cierre. La directiva liderar\u00e1 las propuestas comerciales y coordinar\u00e1 equipos de estrategia, data, tech y media.<\/p>\n<p>Licenciada en Gesti\u00f3n Comercial y Marketing por ESIC Business School, inici\u00f3 su carrera en <strong>Globomedia-Supernovelty<\/strong>, donde estuvo al frente de acciones de <em>product placement<\/em> en series como<em> Los Serrano<\/em> y <em>A\u00edda<\/em>. Posteriormente ha desarrollado su trayectoria en compa\u00f1\u00edas como <strong>Adlink, Wuolah y Jakala<\/strong> y, desde el lado anunciante, en <strong>LG.<\/strong><\/p>\n<p><strong>Ra\u00fal de la Cruz<\/strong>, <em>new business managing director<\/em> y responsable de Alkemy Nova en Espa\u00f1a, ha destacado que la incorporaci\u00f3n \u201crefuerza nuestro compromiso por atraer talento con visi\u00f3n integral del ecosistema digital\u201d y contribuir\u00e1 a seguir ofreciendo \u201csoluciones innovadoras y de excelencia\u201d a los clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liderar\u00e1 la estrategia comercial y el ciclo end-to-end, desde la captaci\u00f3n de oportunidades hasta la negociaci\u00f3n y cierre con grandes clientes.<\/p>\n","protected":false},"author":30,"featured_media":236292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6494,6523],"class_list":["post-236291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia","tag-nombramiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alkemy Iberia incorpora a Arancha Criado como &#039;new business director&#039;<\/title>\n<meta name=\"description\" content=\"Alkemy Iberia refuerza su \u00e1rea comercial con la incorporaci\u00f3n de Arancha Criado como new business director.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=236291\" 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