{"id":236286,"date":"2026-02-24T12:29:30","date_gmt":"2026-02-24T11:29:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=236286"},"modified":"2026-02-24T12:29:30","modified_gmt":"2026-02-24T11:29:30","slug":"roberto-santos-asume-la-direccion-operativa-de-publicis-groupe-iberia-y-connected-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236286","title":{"rendered":"Roberto Santos asume la direcci\u00f3n operativa de Publicis Groupe Iberia y Connected Media"},"content":{"rendered":"<p>Publicis Groupe ha anunciado el nombramiento de Roberto Santos como <strong>nuevo <em>chief operating officer<\/em> (COO) de Publicis Groupe Iberia y CEO de Connected Media Iberia<\/strong> . Desde esta posici\u00f3n, <strong>seguir\u00e1 reportando a Marta Ruiz-Cuevas, CEO de Publicis Groupe Iberia<\/strong>.<\/p>\n<p>La compa\u00f1\u00eda enmarca este movimiento en un contexto de s\u00f3lido desempe\u00f1o de negocio y de avance en su proceso de transformaci\u00f3n estrat\u00e9gica, con el objetivo de reforzar su posicionamiento en el mercado.<\/p>\n<h3>Trayectoria ligada a la transformaci\u00f3n del grupo<\/h3>\n<p>El nombramiento <strong>reconoce una trayectoria de m\u00e1s de 25 a\u00f1os dentro de Publicis Groupe<\/strong> . Santos inici\u00f3 su carrera en Zenith, en la unidad digital Zenith Interactive Solutions, y <strong>a lo largo de estos a\u00f1os ha trabajado en la transformaci\u00f3n de cuentas internacionales como L\u2019Or\u00e9al o Toyota<\/strong>. En su etapa m\u00e1s reciente ha ejercido como <strong>CEO de PMX, contribuyendo a la evoluci\u00f3n de \u00e1reas clave de la organizaci\u00f3n y al desarrollo de soluciones para clientes<\/strong>.<\/p>\n<p>Como COO, liderar\u00e1 junto a Marta Ruiz-Cuevas la transformaci\u00f3n de la industria en Iberia, con <strong>el objetivo de posicionar a la compa\u00f1\u00eda como un socio \u00fanico para sus clientes<\/strong>. Entre sus prioridades figuran el impulso de la excelencia operativa y la adopci\u00f3n de la inteligencia artificial, poniendo al servicio de las marcas todas las capacidades del grupo .<\/p>\n<h3><strong>Evoluci\u00f3n del producto y apuesta por data y tecnolog\u00eda<\/strong><\/h3>\n<p>En su responsabilidad como CEO de Connected Media Iberia, <strong>Santos ser\u00e1 el encargado de la evoluci\u00f3n del producto de Publicis Groupe a partir de una soluci\u00f3n de identidad que permite identificar al consumidor en las actividades de medios, CRM, ecommerce e influencers<\/strong> .<\/p>\n<p>Este modelo se apoya en <strong>la inversi\u00f3n estrat\u00e9gica del grupo en datos y tecnolog\u00eda, que asciende a 14.000 millones de d\u00f3lares<\/strong>, con el objetivo de conectar capacidades y generar crecimiento adicional en el negocio de sus clientes .<\/p>\n<p>En palabras de Roberto Santos, asumir este nuevo reto \u201ces un orgullo y un privilegio\u201d tras 25 a\u00f1os en la compa\u00f1\u00eda. El directivo ha se\u00f1alado que su objetivo ser\u00e1 garantizar que la estrategia del grupo se ejecute de forma consistente y escalable, con una mirada transformadora y orientada a simplificar un entorno lleno de retos y oportunidades .<\/p>\n<p>Por su parte, <strong>Marta Ruiz-Cuevas ha destacado el papel de Santos como impulsor de la transformaci\u00f3n de Publicis Groupe<\/strong> y de su posicionamiento diferencial en el mercado, subrayando que su perfil es el adecuado para continuar desarrollando esta visi\u00f3n en un momento de cambio para la industria .<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El directivo, con m\u00e1s de 25 a\u00f1os en el grupo, reportar\u00e1 a Marta Ruiz-Cuevas y asumir\u00e1 la responsabilidad de impulsar la transformaci\u00f3n y la excelencia operativa en el mercado ib\u00e9rico.<\/p>\n","protected":false},"author":14,"featured_media":236287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-236286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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