{"id":236269,"date":"2026-02-24T11:35:47","date_gmt":"2026-02-24T10:35:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=236269"},"modified":"2026-02-24T16:59:40","modified_gmt":"2026-02-24T15:59:40","slug":"alicia-sampayo-nueva-head-of-digital-solutions-wpp-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236269","title":{"rendered":"Alicia Sampayo, nueva ‘head of digital solutions’ de WPP Media"},"content":{"rendered":"

WPP Media contin\u00faa reforzando su estructura en Espa\u00f1a con la incorporaci\u00f3n de Alicia Sampayo como head of digital solutions\u00a0<\/em>. Este nombramiento se suma a un movimiento\u00a0 que responde a la voluntad de simplificar estructuras y construir una propuesta m\u00e1s integrada, apoyada en datos, tecnolog\u00eda e inteligencia artificial como ejes vertebradores.<\/strong><\/p>\n

Sampayo se incorpora al grupo retomando as\u00ed su vinculaci\u00f3n con WPP Media tras su paso por compa\u00f1\u00edas como Publicis, WINK (Grupo Dentsu), Neo Ogilvy (WPP) y OMG<\/strong>, combinando experiencia en agencia con un marcado perfil tecnol\u00f3gico.<\/p>\n

Sampayo procede de Globant<\/strong>, donde ejerc\u00eda como head of growth<\/em> y lideraba estrategias de aceleraci\u00f3n digital asociadas a la IA, una experiencia alineada con la actual hoja de ruta de WPP Media. Desde su nuevo cargo, esta profesional tendr\u00e1 como misi\u00f3n impulsar la integraci\u00f3n de capacidades digitales avanzadas<\/strong>, desarrollando soluciones integrales que generen crecimiento e impacto real en el negocio de los clientes.<\/p>\n

Cristina Rey<\/a>, CEO de WPP Media Espa\u00f1a<\/strong> desde el 1 de febrero de este mismo a\u00f1o, subraya que \u00abincorporar talento con una trayectoria tan vinculada a la tecnolog\u00eda y los datos es fundamental para seguir generando impacto en el negocio de nuestros clientes. Alicia aporta una mirada muy alineada con los retos actuales del mercado\u201d.<\/strong><\/p>\n

Por su parte, Alicia Sampayo<\/strong> destaca el momento de transformaci\u00f3n que vive la compa\u00f1\u00eda: \u201cRegresar a WPP es un reto que afronto con m\u00e1xima ilusi\u00f3n. Quiero agradecer especialmente a Cristina Rey su confianza para liderar esta posici\u00f3n. Mi objetivo es impulsar la integraci\u00f3n de capacidades digitales para seguir aportando valor a los clientes<\/strong>, tanto a nivel global como local, en un momento clave para la evoluci\u00f3n de WPP Media\u201d.<\/p>\n

Cambios estructurales<\/h2>\n

Este nombramiento se enmarca en una etapa de redefinici\u00f3n estrat\u00e9gica para el negocio de WPP Media<\/strong>, que en 2025 culmin\u00f3 la transici\u00f3n de GroupM a WPP Media.<\/strong><\/a> En Espa\u00f1a, la transformaci\u00f3n tuvo reflejo directo en el equipo directivo con la llegada de\u00a0 Cristina Rey<\/strong> como CEO, la salida de Cristina Villarroya<\/a> y actualmente la incorporaci\u00f3n de perfiles con fuerte componente tecnol\u00f3gico como el de Sampayo.<\/p>\n

Todos estos cambios dibujan una nueva estructura m\u00e1s alineado con la visi\u00f3n global del grupo. El proceso no solo supone un cambio de marca, sino un replanteamiento profundo del modelo operativo y de liderazgo<\/strong> en el \u00e1rea de medios para WPP Media.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sampayo se incorpora al grupo retomando as\u00ed su vinculaci\u00f3n con WPP tras su paso por compa\u00f1\u00edas como Publicis, WINK (Grupo Dentsu), Neo Ogilvy (WPP) y OMG.<\/p>\n","protected":false},"author":10966,"featured_media":236272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-236269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"\nAlicia Sampayo, nueva 'head of digital solutions' de WPP Media<\/title>\n<meta name=\"description\" content=\"Sampayo se incorpora al grupo retomando su v\u00ednculo con WPP tras su paso por compa\u00f1\u00edas como Publicis, WINK (Grupo Dentsu) y Neo Ogilvy (WPP).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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