{"id":236229,"date":"2026-02-23T15:52:31","date_gmt":"2026-02-23T14:52:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=236229"},"modified":"2026-02-23T16:29:42","modified_gmt":"2026-02-23T15:29:42","slug":"cabify-activa-meidin-madrid-nueva-plataforma-creativa-estrategica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236229","title":{"rendered":"Cabify activa \u201cMeidin Madrid\u201d, su plataforma creativa y estrat\u00e9gica"},"content":{"rendered":"<p data-start=\"129\" data-end=\"581\"><strong>En Madrid, hablar no es solo comunicarse: es pertenecer. \u201cSol es Sol, sin la puerta\u201d, puedes ser \u201cde la Prospe\u201d, quedar en \u201cla Dosde\u201d o pedir un \u201cCabi\u201d y entenderte sin m\u00e1s explicaciones. Con esa idea como punto de partida, Cabify presenta \u201cMeidin Madrid\u201d, su nueva plataforma creativa y estrat\u00e9gica.<\/strong><\/p>\n<p data-start=\"129\" data-end=\"581\">De esta forma, la compa\u00f1\u00eda busca reforzar su origen madrile\u00f1o a trav\u00e9s de los c\u00f3digos del lenguaje y la personalidad propia de la ciudad. La iniciativa nace con un doble objetivo: <strong data-start=\"625\" data-end=\"665\">reafirmar su v\u00ednculo real con Madrid<\/strong> y, al mismo tiempo, <strong data-start=\"686\" data-end=\"703\">diferenciarse<\/strong> en un mercado de movilidad dominado por plataformas globales que tienden a parecerse cada vez m\u00e1s entre s\u00ed.<\/p>\n<p data-start=\"889\" data-end=\"1269\">La clave del concepto est\u00e1 en una observaci\u00f3n cultural: en Madrid, <strong data-start=\"956\" data-end=\"1013\">la forma de hablar funciona como un c\u00f3digo compartido<\/strong>. Cabify lo traduce en posicionamiento con un giro ling\u00fc\u00edstico \u2014de <em data-start=\"1080\" data-end=\"1089\">made in<\/em> a <strong data-start=\"1092\" data-end=\"1104\">\u201cmeidin\u201d<\/strong>\u2014 que condensa orgullo de origen y una manera de expresarlo muy local. As\u00ed, el lenguaje se convierte en herramienta creativa y en columna vertebral del storytelling.<\/p>\n<p data-start=\"1336\" data-end=\"1811\">La presentaci\u00f3n de la plataforma se articula alrededor de un <strong data-start=\"1397\" data-end=\"1435\">spot producido por Plaza by Little<\/strong>, que recorre <strong data-start=\"1449\" data-end=\"1480\">localizaciones reconocibles<\/strong> para los madrile\u00f1os con el objetivo de subrayar la conexi\u00f3n de Cabify con la ciudad. La pieza re\u00fane adem\u00e1s a perfiles muy distintos \u2014pero ic\u00f3nicos\u2014 del imaginario madrile\u00f1o, como <strong data-start=\"1660\" data-end=\"1677\">Carmen Lomana<\/strong>, <strong data-start=\"1679\" data-end=\"1698\">Samantha Hudson<\/strong> o <strong data-start=\"1701\" data-end=\"1728\">Carlos Peguer y Mariang<\/strong> (La Pija y La Quinqui), reforzando la idea de diversidad y de c\u00f3digos compartidos.<\/p>\n<h2>Una campa\u00f1a 360<\/h2>\n<p data-start=\"1869\" data-end=\"2266\">La agencia <strong data-start=\"1880\" data-end=\"1893\">Jellyfish<\/strong> firma la conceptualizaci\u00f3n de la plataforma, su desarrollo y la estrategia creativa, construyendo un territorio <strong data-start=\"2006\" data-end=\"2019\">escalable<\/strong> basado en cultura, lenguaje y c\u00f3digos locales. La primera oleada llega con un plan de medios que combina <strong data-start=\"2125\" data-end=\"2137\">exterior<\/strong>, <strong data-start=\"2139\" data-end=\"2159\">display y social<\/strong>, <strong data-start=\"2161\" data-end=\"2185\">televisi\u00f3n conectada<\/strong>, <strong data-start=\"2187\" data-end=\"2195\">cine<\/strong>, formatos de publicidad tradicional y <strong data-start=\"2234\" data-end=\"2253\">canales propios<\/strong> de la marca.<\/p>\n<p data-start=\"2268\" data-end=\"2812\">El lanzamiento se apoya en un dato que marca el reto de comunicaci\u00f3n: <strong data-start=\"2338\" data-end=\"2423\">solo el 24% de los ciudadanos encuestados sabe que Cabify es una empresa espa\u00f1ola<\/strong>. Sin embargo, <strong data-start=\"2438\" data-end=\"2453\">m\u00e1s del 60%<\/strong> afirma que esa caracter\u00edstica ser\u00eda relevante o muy relevante a la hora de elegirla para desplazarse. En este sentido, <strong>\u201cMeidin Madrid\u201d<\/strong> no habla \u00fanicamente de identidad: tambi\u00e9n pone el foco en <strong data-start=\"2647\" data-end=\"2657\">empleo<\/strong>, <strong data-start=\"2659\" data-end=\"2679\">tecnolog\u00eda local<\/strong> e <strong data-start=\"2682\" data-end=\"2716\">innovaci\u00f3n con sello madrile\u00f1o<\/strong>, factores asociados al impacto en la econom\u00eda local y especialmente valorados por los usuarios.<\/p>\n<p><iframe loading=\"lazy\" title=\"Cabify x Meidin Madrid\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PqNpdDWxYXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Jellyfish firma la conceptualizaci\u00f3n de la plataforma, su desarrollo y la estrategia creativa, construyendo un territorio escalable.<\/p>\n","protected":false},"author":10966,"featured_media":236236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225,2341],"class_list":["post-236229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cabify activa \u201cMeidin Madrid\u201d, su plataforma creativa y estrat\u00e9gica<\/title>\n<meta name=\"description\" content=\"La agencia Jellyfish firma el concepto de la plataforma, su desarrollo y la estrategia creativa, construyendo un territorio escalable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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