{"id":236221,"date":"2026-02-23T15:12:01","date_gmt":"2026-02-23T14:12:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=236221"},"modified":"2026-02-23T15:52:01","modified_gmt":"2026-02-23T14:52:01","slug":"lo-bueno-dura-forever-campana-eurojackpot-once","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236221","title":{"rendered":"\u201cLo bueno dura forever\u00bb. La nueva campa\u00f1a de Eurojackpot de la ONCE"},"content":{"rendered":"<p data-start=\"80\" data-end=\"447\"><strong>\u201cDicen que lo bueno dura poco. O quiz\u00e1 no\u201d. Con ese gui\u00f1o a una de las frases m\u00e1s repetidas del imaginario popular, la ONCE lanza \u201cLo bueno dura forever\u201d, su nueva campa\u00f1a para Eurojackpot, el sorteo europeo que comercializa la organizaci\u00f3n y que promete llevar la idea de los \u201cbuenos momentos\u201d un paso m\u00e1s all\u00e1: alargarlos.<\/strong><\/p>\n<p data-start=\"449\" data-end=\"770\">La acci\u00f3n, desarrollada por <strong data-start=\"477\" data-end=\"493\">Ogilvy Spain<\/strong>, se apoya en un <em>insight<\/em> reconocible: existe un \u201creloj interno\u201d que nos recuerda que lo bueno se acaba pronto. El giro creativo llega cuando entra en escena un premio que, por su magnitud, cambia la l\u00f3gica del tiempo: <strong>cuando toca el Eurojackpot, lo bueno puede durar \u201cforever\u201d.<\/strong><\/p>\n<p data-start=\"826\" data-end=\"1257\"><strong>La campa\u00f1a construye su relato a partir de experiencias aspiracionales tratadas desde un tono cercano<\/strong>, invitando al espectador a imaginar un futuro donde esos momentos deseables \u2014viajes, planes, caprichos o tiempo de calidad\u2014 no son fugaces, sino que pueden sostenerse y repetirse. El eje creativo pone el foco en lo que posibilita el premio: no solo impacta la cifra, sino la sensaci\u00f3n de poder prolongar el disfrute en el tiempo.<\/p>\n<p data-start=\"1259\" data-end=\"1391\">Eurojackpot permite optar a botes de hasta 120 millones de euros con una apuesta de dos euros y celebra sorteos cada martes y viernes.<strong> \u201cLo bueno dura forever\u201d<\/strong> se despliega en un plan multicanal con piezas audiovisuales en distintas duraciones, cu\u00f1as de radio y adaptaciones gr\u00e1ficas y digitales. <strong>Las ejecuciones se centran en mostrar c\u00f3mo ganar Eurojackpot convertir\u00eda en realidad<\/strong> \u2014y durante m\u00e1s tiempo\u2014 situaciones deseables para la mayor\u00eda.<\/p>\n<p data-start=\"1752\" data-end=\"2134\" data-is-last-node=\"\" data-is-only-node=\"\">La campa\u00f1a se emite desde el 23 de febrero de 2026 y cuenta con un amplio equipo creativo y de producci\u00f3n. Con este lanzamiento,<strong> la ONCE contin\u00faa construyendo el territorio creativo de \u201cMillonario Forever\u201d<\/strong>, reforzando el componente aspiracional del sorteo europeo con una idea sencilla y directa: si lo extraordinario ocurre, lo bueno puede durar mucho m\u00e1s de lo que marca el reloj<\/p>\n<p><iframe loading=\"lazy\" title=\"La ONCE presenta \u201cLo bueno dura forever\u201d, su nueva campa\u00f1a para Eurojackpot\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NKh5W1jlr6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a construye su relato a partir de experiencias aspiracionales tratadas desde un tono cercano.<\/p>\n","protected":false},"author":10966,"featured_media":236224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-236221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cLo bueno dura forever&quot;. 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