{"id":236193,"date":"2026-02-24T06:00:29","date_gmt":"2026-02-24T05:00:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=236193"},"modified":"2026-02-24T14:39:40","modified_gmt":"2026-02-24T13:39:40","slug":"santalucia-lanza-help-una-campana-que-conecta-emocion-y-tecnologia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236193","title":{"rendered":"Santaluc\u00eda lanza \u201cHelp!\u201d, una campa\u00f1a que conecta emoci\u00f3n y tecnolog\u00eda"},"content":{"rendered":"<p>El estreno de la pieza tuvo lugar el 23 de febrero a las 21:00 horas, mediante <strong>una emisi\u00f3n totalmente sincronizada en televisi\u00f3n lineal, CTV, v\u00eddeo online, redes sociales y radio<\/strong>, en lo que constituye la primera activaci\u00f3n de este tipo en Espa\u00f1a.<\/p>\n<p>La campa\u00f1a gira en torno a <strong>la historia de Alfonso y Manuel, dos amigos que se apoyan mutuamente en diferentes momentos de su vida<\/strong>. Un relato audiovisual que representa la ayuda como una acci\u00f3n rec\u00edproca y humana, acompa\u00f1ado por una versi\u00f3n en espa\u00f1ol del cl\u00e1sico de The Beatles \u201cHelp!\u201d, interpretada por Lia Kali.<\/p>\n<p>\u201cIncluso en un mundo cada vez m\u00e1s acelerado, hay algo que permanece inalterable: la necesidad de estar ah\u00ed los unos para los otros\u201d, ha se\u00f1alado <strong>Laia Prunera, directora de marketing de Santaluc\u00eda<\/strong>. La iniciativa se enmarca en <strong>la plataforma de comunicaci\u00f3n \u201cUna vida contigo\u201d, lanzada en 2024<\/strong>, que refleja el compromiso de la compa\u00f1\u00eda con el acompa\u00f1amiento constante a las personas.<\/p>\n<p>La pieza ha sido dirigida por Pep Bosch y refuerza el estilo emocional y cercano que caracteriza a la marca. <strong>La planificaci\u00f3n de medios, liderada por maicca, se ha basado en el modelo Holistic Cast, que combina entornos bajo demanda (como Netflix, Prime Video o Disney+) con televisi\u00f3n tradicional y digital<\/strong>, en un ecosistema pensado para maximizar la eficiencia y la conexi\u00f3n emocional.<\/p>\n<p>Adem\u00e1s del estreno sincronizado, l<strong>a campa\u00f1a se amplificar\u00e1 con secuencias creativas en YouTube, colaboraciones con creadores digitales y un uso avanzado de datos y segmentaci\u00f3n<\/strong>, con el fin de adaptar el mensaje al contexto de cada usuario.<\/p>\n<p>Con esta acci\u00f3n, Santaluc\u00eda busca consolidar una estrategia publicitaria que combina emoci\u00f3n y tecnolog\u00eda, <strong>transformando cada punto de contacto con el usuario en parte del relato de marca<\/strong>. La compa\u00f1\u00eda refuerza as\u00ed su posicionamiento como una aseguradora que no solo protege, sino que tambi\u00e9n acompa\u00f1a, comprende y se adapta a los nuevos h\u00e1bitos de consumo y comunicaci\u00f3n.<\/p>\n<p>Esta visi\u00f3n se refleja tanto en la narrativa de la campa\u00f1a como en el uso innovador de los medios empleados, que buscan impactar de forma significativa sin resultar intrusivos. <strong>Santaluc\u00eda<\/strong>, aseguradora con m\u00e1s de 100 a\u00f1os de historia, cerr\u00f3 2023 con unos ingresos consolidados de 4.468 millones de euros y una cartera de m\u00e1s de 7,4 millones de asegurados.<strong> Presente tambi\u00e9n en Portugal y Latinoam\u00e9rica, ocupa el primer puesto en los rankings de Decesos y Asistencia<\/strong>, seg\u00fan datos de ICEA.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santaluc\u00eda ha lanzado su nueva campa\u00f1a de publicidad \u201cHelp!\u201d, una propuesta emocional que pone en el centro la importancia de ayudarse unos a otros. La acci\u00f3n ha sido desarrollada por la agencia creativa ov_, producida por Roma y con estrategia de medios a cargo de maicca.<\/p>\n","protected":false},"author":14,"featured_media":236305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-236193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santaluc\u00eda lanza \u201cHelp!\u201d y conecta emoci\u00f3n y tecnolog\u00eda<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a gira en torno a la historia de Alfonso y Manuel, dos amigos que se apoyan mutuamente en diferentes momentos de su vida.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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