{"id":236171,"date":"2026-02-23T11:25:15","date_gmt":"2026-02-23T10:25:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=236171"},"modified":"2026-02-23T15:53:11","modified_gmt":"2026-02-23T14:53:11","slug":"boehringer-ingelheim-entrega-su-cuenta-creativa-a-dentsu-creative","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236171","title":{"rendered":"Boehringer Ingelheim entrega su cuenta a Dentsu Creative"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda farmac\u00e9utica Boehringer Ingelheim ha seleccionado a Dentsu Creative como nuevo partner estrat\u00e9gico y creativo para la divisi\u00f3n Human Pharma en Espa\u00f1a, tras un proceso de selecci\u00f3n en el que han participado las compa\u00f1\u00edas holding del sector publicitario.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La agencia creativa del grupo Dentsu se encargar\u00e1 de coordinar los equipos de creatividad, medical, innovaci\u00f3n, relaciones p\u00fablicas y comunicaci\u00f3n, eventos, insight y medici\u00f3n, y se desarrollar\u00e1 en coordinaci\u00f3n con el equipo global de Dentsu Health y la divisi\u00f3n CXM, de la mano de Omega CRM.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn Boehringer Ingelheim trabajamos para que cada acci\u00f3n aporte valor real al paciente. Por eso necesitamos una estrategia integrada, rigurosa y creativa, que conecte mejor con sus necesidades y con las de los profesionales sanitarios. Esta colaboraci\u00f3n nos impulsa a seguir avanzando de forma innovadora y orientada al valor\u201d, ha se\u00f1alado<strong> Sonia Saurina<\/strong>, responsable de marketing de la franquicia CRM de <strong>Boehringer Ingelheim.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNos hace especial ilusi\u00f3n trabajar para Boehringer\u201d, ha declarado <strong>Marta Guti\u00e9rrez<\/strong>, CEO de<strong> Dentsu Creative Espa\u00f1a<\/strong>. \u201cSe trata de un cliente estrat\u00e9gico para nosotros, no solo por el sector, sino porque nos permite ofrecer nuestra oferta One Dentsu, en la que todas las disciplinas y pr\u00e1cticas est\u00e1n plenamente integradas, aportando siempre lo mejor de las ideas en un entorno tan regulado como el m\u00e9dico-farmac\u00e9utico\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La colaboraci\u00f3n entre ambas empresas ha comenzado en el mes de enero, informan.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia creativa del grupo Dentsu trabajar\u00e1 para la divisi\u00f3n Human Pharma en Espa\u00f1a, en coordinaci\u00f3n con el equipo global de Dentsu Health y la divisi\u00f3n CXM con Omega CRM. <\/p>\n","protected":false},"author":29,"featured_media":236176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,2226],"class_list":["post-236171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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