{"id":236165,"date":"2026-02-23T11:21:23","date_gmt":"2026-02-23T10:21:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=236165"},"modified":"2026-02-23T16:32:24","modified_gmt":"2026-02-23T15:32:24","slug":"ernest-la-remedios-cesar-porcelli-paula-parrilla","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236165","title":{"rendered":"Ernest y su productora, La Remedios, refuerzan equipo"},"content":{"rendered":"<p><strong>Ernest y su productora La Remedios Atypical Content refuerzan su equipo con la incorporaci\u00f3n de C\u00e9sar Porcelli como director de producci\u00f3n audiovisual y la promoci\u00f3n de Paula Parrilla a directora de marcas en la agencia. La doble decisi\u00f3n busca fortalecer el \u00e1rea de producci\u00f3n y consolidar una estructura de cuentas \u201ccada vez m\u00e1s estrat\u00e9gica\u201d, en l\u00ednea con la apuesta del grupo por una producci\u00f3n inteligente y una gesti\u00f3n de marca m\u00e1s orientada a negocio.\u00a0<\/strong><\/p>\n<p><strong>Porcelli<\/strong> se incorpora para liderar la <strong>producci\u00f3n audiovisual<\/strong> con un perfil que combina experiencia en grandes rodajes, dominio t\u00e9cnico y capacidad de ejecuci\u00f3n, adem\u00e1s de una sensibilidad espec\u00edfica hacia la integraci\u00f3n de inteligencia artificial generativa en los procesos de producci\u00f3n.<\/p>\n<p>El nuevo director llega procedente de <strong>AVA<\/strong> y anteriormente ha trabajado en <strong>Grace y A-Productions<\/strong>, donde ha participado en producciones publicitarias de alto nivel y en el desarrollo de contenidos en m\u00faltiples formatos, incluidos videoclips y proyectos de digital content. Su aterrizaje refuerza el posicionamiento de Ernest en torno a una producci\u00f3n m\u00e1s flexible, eficiente y adaptada a los nuevos formatos creativos.<\/p>\n<p>El refuerzo se produce tambi\u00e9n en el \u00e1mbito de las marcas. <strong>Paula Parrilla<\/strong> <strong>asume la direcci\u00f3n de uno de los equipos de la agencia<\/strong> tras formar parte del departamento desde mayo de 2023, etapa en la que ha desempe\u00f1ado un papel destacado tanto en<em> new business<\/em> como en el liderazgo de proyectos estrat\u00e9gicos.<\/p>\n<p>Licenciada en Publicidad y Relaciones P\u00fablicas, inici\u00f3 su carrera en 2018 en <strong>Grey Group Spain<\/strong>, trabajando para marcas como <strong>Domino\u2019s Pizza, Renault Jurado, T\u00f3mbola e Iberdrola<\/strong>. Posteriormente, lider\u00f3 la estrategia de Social Media e Influencer Marketing de <strong>Pompeii Brand<\/strong> en Espa\u00f1a y Portugal, antes de incorporarse a <strong>M&amp;C Saatchi Spain<\/strong>. Con este nombramiento, Ernest apunta a una estructura de cuentas m\u00e1s estrat\u00e9gica, enfocada al crecimiento org\u00e1nico y a la captaci\u00f3n de nuevo negocio.<\/p>\n<p>La Remedios Atypical Content es la productora audiovisual y de eventos <strong>fundada en enero de 2024 por Pablo Alzugaray, Nacho Guill\u00f3 y Abelardo Bethencourt<\/strong>, con el objetivo de desarrollar contenidos y experiencias disruptivas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e9sar Porcelli se incorpora como director de producci\u00f3n audiovisual y Paula Parrilla asciende a directora de marcas en Ernest.<\/p>\n","protected":false},"author":30,"featured_media":236167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,6526],"class_list":["post-236165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ernest y su productora La Remedios refuerzan sus equipos<\/title>\n<meta name=\"description\" content=\"C\u00e9sar Porcelli se incorpora como director de producci\u00f3n audiovisual y Paula Parrilla asciende a directora de marcas en Ernest, reforzando producci\u00f3n y estrategia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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