{"id":236048,"date":"2026-02-17T15:55:52","date_gmt":"2026-02-17T14:55:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=236048"},"modified":"2026-02-19T17:06:13","modified_gmt":"2026-02-19T16:06:13","slug":"andreas-mindt-asumira-la-direccion-de-ciseno-del-grupo-volkswagen","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236048","title":{"rendered":"Andreas Mindt asumir\u00e1 la direcci\u00f3n de dise\u00f1o del Grupo Volkswagen"},"content":{"rendered":"<p data-start=\"91\" data-end=\"530\">El Grupo Volkswagen relevar\u00e1 su c\u00fapula creativa a partir del <strong data-start=\"152\" data-end=\"174\">1 de marzo de 2026<\/strong>. <strong data-start=\"176\" data-end=\"193\">Andreas Mindt<\/strong>, actual director de dise\u00f1o de la marca Volkswagen, a\u00f1adir\u00e1 a sus funciones la <strong data-start=\"272\" data-end=\"316\">direcci\u00f3n de dise\u00f1o del Grupo Volkswagen<\/strong>, en sustituci\u00f3n de <strong data-start=\"336\" data-end=\"353\">Michael Mauer<\/strong>, que dejar\u00e1 la compa\u00f1\u00eda en el marco de una <strong data-start=\"417\" data-end=\"444\">transici\u00f3n generacional<\/strong>.<\/p>\n<p data-start=\"91\" data-end=\"530\">Mauer ya hab\u00eda traspasado previamente sus responsabilidades en Porsche a su sucesor. El CEO del Grupo Volkswagen, <strong data-start=\"561\" data-end=\"577\">Oliver Blume<\/strong>, agradeci\u00f3 p\u00fablicamente la labor de Mauer y subray\u00f3 su impacto tanto en<strong> Porsche<\/strong> como en el conjunto del grupo. Seg\u00fan Blume, el directivo \u201cha establecido una filosof\u00eda de dise\u00f1o en todas las marcas\u201d que ha servido de gu\u00eda y ha reforzado el reconocimiento de cada una mediante \u201cidentidades de marca y de producto claramente definidas\u201d.<\/p>\n<p data-start=\"91\" data-end=\"530\">En la misma l\u00ednea,<strong> el consejero delegado defendi\u00f3 que, en los \u00faltimos a\u00f1os, el grupo ha priorizado perfeccionar su estrategia de dise\u00f1o con productos \u201cinconfundibles\u201d<\/strong> y consider\u00f3 que Mauer logr\u00f3 ese objetivo en poco tiempo, impulsando el ADN y el posicionamiento de las distintas ense\u00f1as.<\/p>\n<h2 data-start=\"1202\" data-end=\"1245\">Un relevo con ADN Volkswagen al frente<\/h2>\n<p data-start=\"1247\" data-end=\"1686\"><strong>Blume asegur\u00f3 que es el momento de \u201cpasar el testigo\u201d y se mostr\u00f3 dispuesto a trabajar m\u00e1s estrechamente con Mindt<\/strong>, a quien atribuy\u00f3 un papel clave en el refuerzo de la identidad visual de la marca Volkswagen. \u201cCon su trayectoria en la marca Volkswagen y su experiencia, ha tenido un impacto significativo en poco tiempo\u201d, afirm\u00f3 el CEO, destacando su contribuci\u00f3n a que los modelos vuelvan a ser \u201cclaramente reconocibles\u201d como Volkswagen.<\/p>\n<p data-start=\"1688\" data-end=\"2392\">\u00a0En su etapa en Volkswagen Mindt particip\u00f3, entre otros proyectos, en el dise\u00f1o de la primera generaci\u00f3n del <strong data-start=\"1920\" data-end=\"1930\">Tiguan<\/strong> y en el exterior del <strong data-start=\"1952\" data-end=\"1962\">Golf 7<\/strong>. Entre <strong data-start=\"1970\" data-end=\"1985\">2014 y 2021<\/strong>, lider\u00f3 la reorientaci\u00f3n del dise\u00f1o exterior de <strong data-start=\"2034\" data-end=\"2042\">Audi<\/strong>, trabajando en modelos que van del A1 al e-tron GT y del Q3 al Q8. Posteriormente, desde <strong data-start=\"2132\" data-end=\"2140\">2021<\/strong>, asumi\u00f3 la direcci\u00f3n de <strong data-start=\"2165\" data-end=\"2183\">Bentley Design<\/strong>, con el encargo de definir el nuevo lenguaje de dise\u00f1o de la marca, presentado el verano pasado con el <strong data-start=\"2287\" data-end=\"2304\">Bentley Batur<\/strong>. Desde <strong data-start=\"2312\" data-end=\"2331\">febrero de 2023<\/strong> ejerce como director de dise\u00f1o de Volkswagen Passenger Cars.<\/p>\n<p data-start=\"2459\" data-end=\"3029\">Por su parte, <strong data-start=\"2473\" data-end=\"2490\">Michael Mauer<\/strong> asumi\u00f3 en <strong data-start=\"2501\" data-end=\"2509\">2004<\/strong> la direcci\u00f3n de dise\u00f1o de Porsche, convirti\u00e9ndose en el cuarto responsable de esa \u00e1rea en la historia de la marca. Formado tambi\u00e9n en Pforzheim, se incorpor\u00f3 a Porsche tras pasar por Mercedes, Smart y Saab. Durante su mandato lider\u00f3 proyectos como la actualizaci\u00f3n del <strong data-start=\"2779\" data-end=\"2790\">Cayenne<\/strong>, el desarrollo del <strong data-start=\"2810\" data-end=\"2822\">Panamera<\/strong> y el <strong data-start=\"2828\" data-end=\"2842\">918 Spyder<\/strong>, y fue el encargado de trasladar el dise\u00f1o de Porsche a la era el\u00e9ctrica. Desde <strong data-start=\"2923\" data-end=\"2940\">enero de 2023<\/strong> compaginaba su rol como director de Dise\u00f1o del Grupo Volkswagen con su cargo en Porsche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mindt sustituye a Michael Mauer, que dejar\u00e1 la compa\u00f1\u00eda en el marco de una transici\u00f3n generacional.<\/p>\n","protected":false},"author":10966,"featured_media":167220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-236048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andreas Mindt, director de dise\u00f1o del Grupo Volkswagen<\/title>\n<meta name=\"description\" content=\"Mindt 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