{"id":236047,"date":"2026-02-19T16:07:21","date_gmt":"2026-02-19T15:07:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=236047"},"modified":"2026-02-19T16:44:41","modified_gmt":"2026-02-19T15:44:41","slug":"amazon-lidl-y-carrefour-marcas-con-mayor-cuota-de-atencion-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236047","title":{"rendered":"Amazon, Lidl y Carrefour, marcas con mayor cuota de atenci\u00f3n digital"},"content":{"rendered":"<p><strong>Amazon, Lidl, Carrefour, Druni y El Corte Ingl\u00e9s encabezan el ranking del informe DAI Footprint 2025 como las marcas con mayor cuota de atenci\u00f3n digital (DAI) en Espa\u00f1a, seg\u00fan el estudio presentado por la Asociaci\u00f3n de Marketing de Espa\u00f1a y Epsilon Technologies.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda estadounidense consigue la<strong> mayor cuota de atenci\u00f3n digital (6,68%)<\/strong> de las 392 marcas analizadas entre enero y diciembre de 2025 a trav\u00e9s de la monitorizaci\u00f3n de m\u00e1s de 1.400 perfiles digitales en diferentes plataformas y ecosistemas (RRSS, influencers, tr\u00e1fico web y app, social listening, b\u00fasqueda y PR).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le siguen <strong>Lidl<\/strong>, con una cuota del <strong>5,32%<\/strong>; <strong>Carrefour<\/strong>, con<strong> 4,18%<\/strong>; <strong>Druni<\/strong>, con un<strong> 3,13%<\/strong> y <strong>El Corte Ingl\u00e9s<\/strong>, con <strong>3,05%<\/strong>. El <\/span><i><span style=\"font-weight: 400;\">Top 10<\/span><\/i><span style=\"font-weight: 400;\"> se completa con <strong>KFC (2,98%)<\/strong>, <strong>AliExpress (2,52%)<\/strong>, <strong>BBVA (2,31%), Primor (2,21%) y CaixaBank (2,15%)<\/strong>, con una distribuci\u00f3n de atenci\u00f3n digital que confirma el peso del retail, la restauraci\u00f3n y la banca en el ecosistema digital espa\u00f1ol.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los mayores avances en posiciones los firman Coca-Cola (+62), Burger King (+23) y Starbucks (+19), mientras que las ca\u00eddas m\u00e1s acusadas en ese mismo tramo corresponden a ING (-9), Zara (-7) y Banco Sabadell (-7).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe sit\u00faa el volumen del ecosistema digital espa\u00f1ol por encima de<strong> 116.000 millones de puntos de contacto digitales (CDTPs) en 2025, lo que supone un +28,49% interanual<\/strong>. En esa evoluci\u00f3n, <\/span><i><span style=\"font-weight: 400;\">paid media<\/span><\/i><span style=\"font-weight: 400;\"> se posiciona como palanca principal de impacto. Crecen tambi\u00e9n las visualizaciones (cerca del 48%) y destaca el empuje del canal externo, con aumentos del 77% en influencers y usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por sectores, el estudio se\u00f1ala que <strong>retail y banca concentran gran parte de la atenci\u00f3n digital apoy\u00e1ndose sobre todo en web y search,<\/strong> mientras que<strong> alimentaci\u00f3n, cosm\u00e9tica y seguros<\/strong> encuentran en social media un eje clave para captar y sostener esa atenci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De cara a los pr\u00f3ximos meses, el informe identifica como tendencias el avance del contenido audiovisual, el crecimiento del papel de influencers y creadores como amplificadores, la consolidaci\u00f3n de las apps como canal de relaci\u00f3n y el uso creciente de la inteligencia artificial como v\u00eda para generar tr\u00e1fico y visibilidad, junto con un paso del <\/span><i><span style=\"font-weight: 400;\">Always-On<\/span><\/i><span style=\"font-weight: 400;\"> a activaciones m\u00e1s puntuales bajo din\u00e1micas Always-Drop.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2025, se contabilizaron 116.000 millones de puntos de contacto digitales, un 28,49% m\u00e1s que en el a\u00f1o anterior. <\/p>\n","protected":false},"author":29,"featured_media":236052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76,148],"class_list":["post-236047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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