{"id":236006,"date":"2026-02-19T14:24:42","date_gmt":"2026-02-19T13:24:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=236006"},"modified":"2026-02-19T14:24:42","modified_gmt":"2026-02-19T13:24:42","slug":"banco-mediolanum-coge-base-jose-manuel-calderon-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=236006","title":{"rendered":"Banco Mediolanum estrena su nueva campa\u00f1a al lado de Jos\u00e9 Manuel Calder\u00f3n"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:6d86cfff-ce90-4a4c-b545-8b4c16cf177b-3\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ffb51651-fab0-4873-9864-8fc69bcf0cb0\" data-message-model-slug=\"gpt-5-2-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"320\" data-end=\"804\"><strong>Banco Mediolanum, entidad espa\u00f1ola especializada en asesoramiento financiero, estrena nueva campa\u00f1a de comunicaci\u00f3n titulada \u201cCuando la base es la familia\u201d. Esta publicidad coincide con la semana de celebraci\u00f3n de la Copa del Rey de baloncesto,\u00a0 que se llevar\u00e1 a cabo entre el 19 y 22 de febrero en Valencia.<\/strong><\/p>\n<p data-start=\"320\" data-end=\"804\">La iniciativa est\u00e1 protagonizada por <strong data-start=\"668\" data-end=\"692\">Jos\u00e9 Manuel Calder\u00f3n<\/strong> y se inspira en el modelo de relaci\u00f3n del banco con sus clientes a lo largo de las distintas etapas de su vida. El exjugador, considerado uno de los referentes del baloncesto espa\u00f1ol, disput\u00f3 <strong data-start=\"886\" data-end=\"913\">14 temporadas en la NBA<\/strong> y fue <strong data-start=\"920\" data-end=\"974\">campe\u00f3n del Mundo, de Europa y medallista ol\u00edmpico<\/strong> con la generaci\u00f3n de la selecci\u00f3n conocida como <strong data-start=\"1023\" data-end=\"1039\">\u201cLa Familia\u201d<\/strong>. A<\/p>\n<p data-start=\"320\" data-end=\"804\">De esta forma, <strong>Jos\u00e9 Manuel Calder\u00f3n<\/strong> presta su imagen a una campa\u00f1a que juega con un doble sentido: la figura del <strong data-start=\"1125\" data-end=\"1133\">base<\/strong> en el baloncesto y la <strong data-start=\"1156\" data-end=\"1184\">familia como base s\u00f3lida<\/strong> sobre la que se apoyan las decisiones importantes.\u00a0 La campa\u00f1a se centra en una comparativa. Del mismo modo que el base \u201clee\u201d el partido, dirige al equipo, el <strong data-start=\"1363\" data-end=\"1380\">Family Banker<\/strong> \u2014el asesor financiero de la entidad\u2014 acompa\u00f1a a las familias en sus decisiones con criterio, estrategia a largo plazo y tranquilidad<strong data-start=\"1464\" data-end=\"1517\">, <\/strong>especialmente en \u00e1mbitos como <strong data-start=\"1549\" data-end=\"1587\">inversi\u00f3n, jubilaci\u00f3n o protecci\u00f3n<\/strong>.<\/p>\n<p data-start=\"1629\" data-end=\"2011\">La campa\u00f1a se activar\u00e1 durante la semana de la Copa del Rey como parte del <strong data-start=\"1704\" data-end=\"1753\">patrocinio de Banco Mediolanum de la Liga acb<\/strong>. El plan incluye <strong data-start=\"1771\" data-end=\"1784\">dos spots<\/strong> y <strong data-start=\"1787\" data-end=\"1810\">cinco piezas breves<\/strong> (bautizadas como <strong data-start=\"1828\" data-end=\"1845\">\u201cMVP Lessons\u201d<\/strong>) que se publicar\u00e1n de forma progresiva. En todas ellas, la entidad busca llevar conceptos del baloncesto al terreno financiero \u201cde forma clara, did\u00e1ctica y cercana\u201d.<\/p>\n<p data-start=\"2013\" data-end=\"2408\">Desde Banco Mediolanum se\u00f1alan que la campa\u00f1a refleja la idea de que <strong data-start=\"2082\" data-end=\"2134\">\u201ctodo gran proyecto comienza por una buena base\u201d<\/strong>, y subrayan la importancia de contar con <strong data-start=\"2176\" data-end=\"2226\">cimientos personales, familiares y financieros<\/strong> para construir el futuro con seguridad.<\/p>\n<p data-start=\"2013\" data-end=\"2408\">En ese enfoque, aseguran, sus <strong data-start=\"2297\" data-end=\"2315\">Family Bankers<\/strong> son quienes materializan esa base mediante <strong data-start=\"2359\" data-end=\"2407\">cercan\u00eda, escucha y compromiso a largo plazo<\/strong>. La entidad tambi\u00e9n destaca la elecci\u00f3n de Calder\u00f3n como un s\u00edmbolo que trasciende lo deportivo: su trayectoria representa valores como <strong data-start=\"2545\" data-end=\"2599\">constancia, disciplina, visi\u00f3n y trabajo en equipo<\/strong>, que el banco vincula a la planificaci\u00f3n financiera.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El plan incluye dos spots y cinco piezas breves (bautizadas como \u201cMVP Lessons\u201d) que se publicar\u00e1n de forma progresiva.<\/p>\n","protected":false},"author":10966,"featured_media":236020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-236006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banco Mediolanum estrena campa\u00f1a con Jos\u00e9 Manuel Calder\u00f3n<\/title>\n<meta name=\"description\" content=\"El plan incluye dos spots y cinco piezas breves (bautizadas como \u201cMVP Lessons\u201d) que se publicar\u00e1n de forma progresiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=236006\" 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