{"id":235999,"date":"2026-02-19T13:13:45","date_gmt":"2026-02-19T12:13:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=235999"},"modified":"2026-02-19T16:56:18","modified_gmt":"2026-02-19T15:56:18","slug":"gran-melia-confia-estrategia-social-media-samy","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235999","title":{"rendered":"Gran Meli\u00e1 conf\u00eda su estrategia Social Media a SAMY"},"content":{"rendered":"<p><strong>\u00a0SAMY se convierte en la nueva agencia creativa de Social Media e Influencer Marketing para Gran Meli\u00e1, la marca insignia dentro de la categor\u00eda Luxury de Meli\u00e1 Hotels International.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"> La colaboraci\u00f3n tiene como objetivo fortalecer el posicionamiento global de la marca como referencia del lujo espa\u00f1ol con esencia mediterr\u00e1nea en el entorno social y cultural contempor\u00e1neo. <\/span><span style=\"font-weight: 400;\"><strong>El trabajo conjunto estar\u00e1 enfocado en redefinir la estrategia y la narrativa de Gran Meli\u00e1 en un contexto social-first<\/strong>, desarrollando un territorio creativo coherente con sus valores de elegancia, cultura y sofisticaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, <strong>SAMY elevar\u00e1 el storytelling de la marca<\/strong> a partir de experiencias que conecten con audiencias globales desde la inspiraci\u00f3n hasta la conversi\u00f3n. <\/span><span style=\"font-weight: 400;\">\u201c[&#8230;] Contar con un partner estrat\u00e9gico que entienda ese ecosistema nos permite reforzar el posicionamiento global de Gran Meli\u00e1 y asegurar que nuestra narrativa digital est\u00e9 alineada con la experiencia de lujo que ofrecemos\u201d, se\u00f1ala <\/span><b>Alba Bustamante, <\/b><em>g<\/em><em>lobal brands marketing director<\/em>Luxury Brands de <strong>Meli\u00e1 Hotels International.<\/strong><\/p>\n<p><strong>La colaboraci\u00f3n responde a la evoluci\u00f3n del sector <i>hospitality<\/i><\/strong><span style=\"font-weight: 400;\">, donde el descubrimiento y la percepci\u00f3n de marca se construyen cada vez m\u00e1s en plataformas sociales, y donde el contenido, la comunidad y la recomendaci\u00f3n cultural desempe\u00f1an un rol decisivo en la elecci\u00f3n del consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c[&#8230;] Estamos felices de acompa\u00f1ar a Gran Meli\u00e1 en el dise\u00f1o de un posicionamiento de origen social que traslade su propuesta al territorio cultural donde hoy se construye la relevancia. <strong>Nuestro foco estar\u00e1 en crear narrativas consistentes, experiencias amplificables y colaboraciones con creadores<\/strong> que conviertan cada punto de contacto en una oportunidad de conexi\u00f3n y diferenciaci\u00f3n\u201d, a\u00f1ade <\/span><b>Leire Romera<\/b>, <em>head of social<\/em> Iberia de <b>SAMY<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La colaboraci\u00f3n responde a la evoluci\u00f3n del sector &#8216;hospitality&#8217;, donde la percepci\u00f3n de marca se construyen m\u00e1s en plataformas sociales.<\/p>\n","protected":false},"author":10966,"featured_media":236002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6180,2226,148],"class_list":["post-235999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-influencer-marketing","tag-marcas","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gran Meli\u00e1 conf\u00eda su estrategia Social Media a SAMY<\/title>\n<meta name=\"description\" content=\"La colaboraci\u00f3n responde a la evoluci\u00f3n del sector &#039;hospitality&#039;, donde la percepci\u00f3n de marca se construyen 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