{"id":235995,"date":"2026-02-19T11:59:39","date_gmt":"2026-02-19T10:59:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=235995"},"modified":"2026-02-19T16:57:02","modified_gmt":"2026-02-19T15:57:02","slug":"taboola-elige-krishan-bhatia-nuevo-chief-business-officer","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235995","title":{"rendered":"Taboola elige a Krishan Bhatia como el nuevo ‘chief business officer’"},"content":{"rendered":"

Taboola anuncia la ampliaci\u00f3n de su equipo directivo con la incorporaci\u00f3n de Krishan Bhatia como nuevo c<\/em>hief business officer<\/em> \u00a0de la compa\u00f1\u00eda. Desde este cargo, Bhatia dirigir\u00e1 las ventas y alianzas globales con el objetivo de acelerar el crecimiento de ingresos en todo el cat\u00e1logo de productos.<\/strong><\/p>\n

Esto incluye la plataforma de publicidad de performance Realize<\/strong><\/a>, su red de acuerdos con publishers, soluciones de performance para CTV<\/strong> y propuestas vinculadas a IA generativa<\/strong>. El nuevo directivo se incorpora tras una trayectoria en compa\u00f1\u00edas como Amazon<\/strong> y NBCUniversal<\/strong>, donde ha liderado estrategias de crecimiento y expansi\u00f3n en negocio publicitario.<\/p>\n

M\u00e1s recientemente, Bhatia impuls\u00f3 el negocio global de publicidad en v\u00eddeo de Amazon<\/strong>, abarcando Prime Video, deportes en directo, Twitch<\/strong> y programadores externos, como vicepresidente global de Video Advertising and Partnerships<\/strong>. Previamente, fue presidente y chief business officer<\/em> de la divisi\u00f3n de publicidad y alianzas globales de NBCUniversal<\/strong>, supervisando las \u00e1reas de digital, streaming y publicidad avanzada.<\/p>\n

\u201cKrishan se une a Taboola en un momento crucial de nuestro camino\u201d, se\u00f1ala Adam Singolda, CEO de Taboola<\/strong>, destacando el avance de la compa\u00f1\u00eda en la redefinici\u00f3n de la publicidad de performance dentro y fuera de la open web, as\u00ed como el impulso de Realize entre anunciantes que buscan crecimiento escalable m\u00e1s all\u00e1 de search y social, y el papel de DeeperDive<\/strong> acercando la IA generativa a los publishers.<\/p>\n

Singolda tambi\u00e9n subraya la experiencia de Bhatia en la construcci\u00f3n y escalado de grandes negocios publicitarios, adem\u00e1s del momento de fortaleza de la compa\u00f1\u00eda, que ha superado los 2.000 millones de d\u00f3lares en ingresos<\/strong> bajo el liderazgo de Eldad Maniv<\/strong>, presidente y COO. \u201cEstoy encantado de dar la bienvenida a Krishan Bhatia como nuestro primer chief business officer<\/em>, y por todo lo que aportar\u00e1 mientras hacemos crecer la compa\u00f1\u00eda y llevamos nuestra estrategia comercial al siguiente nivel\u201d<\/strong>, a\u00f1ade.<\/p>\n

Por su parte, Krishan Bhatia<\/strong> define su llegada como una incorporaci\u00f3n en una etapa clave: \u201cTaboola tiene una visi\u00f3n de futuro audaz, basada en la escala global y la tecnolog\u00eda innovadora<\/strong> para convertirse en un referente de la publicidad de resultados y del \u00e9xito de los publishers\u201d. El directivo apunta a logros recientes como la introducci\u00f3n de Realize<\/strong> y el lanzamiento de DeeperDive<\/strong>, adem\u00e1s del ritmo de innovaci\u00f3n en IA generativa, como se\u00f1ales de la evoluci\u00f3n que demanda el mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Desde este cargo, Bhatia dirigir\u00e1 las ventas y alianzas globales con el objetivo de acelerar el crecimiento de ingresos en todo el cat\u00e1logo de productos.<\/p>\n","protected":false},"author":10966,"featured_media":235997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6526,50],"class_list":["post-235995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-nombramientos","tag-tecnologia"],"acf":[],"yoast_head":"\nTaboola elige a Krishan Bhatia como su 'chief business officer'<\/title>\n<meta name=\"description\" content=\"Bhatia dirigir\u00e1 las ventas y alianzas globales con el objetivo de acelerar el crecimiento de ingresos en todo el cat\u00e1logo de productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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