{"id":235991,"date":"2026-02-19T11:43:12","date_gmt":"2026-02-19T10:43:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=235991"},"modified":"2026-02-19T11:45:48","modified_gmt":"2026-02-19T10:45:48","slug":"making-science-crece-un-36-en-2025-y-afianza-su-apuesta-por-la-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235991","title":{"rendered":"Making Science crece un 36% en 2025 y afianza su apuesta por la IA"},"content":{"rendered":"<p>Making Science, compa\u00f1\u00eda global especializada en aceleraci\u00f3n digital impulsada por inteligencia artificial, <strong>ha cerrado el ejercicio 2025 con unos ingresos de 373,5 millones de euros, lo que representa un crecimiento del 36,3% respecto al a\u00f1o anterior<\/strong>. El margen bruto tambi\u00e9n ha experimentado un incremento, situ\u00e1ndose en 74,8 millones de euros, un 5% m\u00e1s que en 2024.<\/p>\n<p>Uno de los hitos m\u00e1s relevantes del a\u00f1o ha sido <strong>la consolidaci\u00f3n del negocio internacional, que ya supone casi el 60% del <em>core business<\/em>, con 216 millones de euros frente a los 147 millones registrados en Espa\u00f1a<\/strong>. En este sentido, la compa\u00f1\u00eda ha fortalecido su <strong>presencia en mercados clave como Reino Unido, Alemania, Pa\u00edses Bajos y Estados Unidos, pa\u00eds en el que ha obtenido un margen bruto de 2,6 millones de euros y un EBITDA de 593.000 euros<\/strong>.<\/p>\n<p>El EBITDA recurrente se ha mantenido pr\u00e1cticamente estable, con 14 millones de euros, frente a los 14,3 millones de 2024. La empresa, que opera en 18 mercados y mantiene presencia adicional en otros 10 pa\u00edses mediante partnerships, ha abierto nuevas sociedades en Argentina, Brasil y Pa\u00edses Bajos, y ha iniciado operaciones en Om\u00e1n.<\/p>\n<h3>Reordenaci\u00f3n estrat\u00e9gica del negocio<\/h3>\n<p>En l\u00ednea con su estrategia de concentraci\u00f3n en unidades de alto crecimiento, <strong>en diciembre de 2025 Making Science complet\u00f3 la venta de su divisi\u00f3n de Cloud y Ciberseguridad en Espa\u00f1a a Lutech S.p.A. por 26 millones de euros, generando una plusval\u00eda neta de 25,7 millones<\/strong>. Estos fondos se destinar\u00e1n a fortalecer \u00e1reas clave como el marketing digital y las tecnolog\u00edas basadas en IA.<\/p>\n<p>Asimismo, <strong>la compa\u00f1\u00eda adquiri\u00f3 el 30% restante de Agua3 Growth Engines, consolidando el 100% de esta firma propietaria de la plataforma ad-machina<\/strong>, que opera en 20 pa\u00edses.<\/p>\n<p>Durante el ejercicio, Making Science ha reforzado su posicionamiento como referente en transformaci\u00f3n digital mediante IA. Ha sido la primera empresa espa\u00f1ola en implementar Google Agentspace, con m\u00e1s de 800 usuarios involucrados en su adopci\u00f3n. Tambi\u00e9n ha ampliado las capacidades de su divisi\u00f3n tecnol\u00f3gica RAISING, cuyas soluciones ad-machina, Gauss AI y Trust Generative AI han sido galardonadas en los Google Marketing Partner Awards Espa\u00f1a.<\/p>\n<p>Otro paso relevante ha sido <strong>la creaci\u00f3n de Raising Technology AI en Estados Unidos<\/strong>, enfocada al desarrollo de soluciones avanzadas de inteligencia artificial, as\u00ed como el lanzamiento de AWAKE, un AI Venture Studio concebido para detectar oportunidades de negocio y lanzar startups tecnol\u00f3gicas con un encaje probado en el mercado.<\/p>\n<p>De cara a 2026, Making Science prev\u00e9 mantener su trayectoria de crecimiento rentable, consolidando su liderazgo en soluciones basadas en inteligencia artificial y acelerando su expansi\u00f3n internacional, especialmente en Estados Unidos, Europa del Norte y Latinoam\u00e9rica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda alcanza los 373,5 millones de euros de facturaci\u00f3n, con un negocio internacional que ya supera al nacional.<\/p>\n","protected":false},"author":14,"featured_media":235996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2077,76],"class_list":["post-235991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-inteligencia-artificial","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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