{"id":235987,"date":"2026-02-19T10:48:50","date_gmt":"2026-02-19T09:48:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=235987"},"modified":"2026-02-19T10:48:50","modified_gmt":"2026-02-19T09:48:50","slug":"newlink-lanza-iris-nuevo-indice-reputacional-basado-en-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235987","title":{"rendered":"Newlink lanza IRIS\u00ae, nuevo \u00edndice reputacional basado en inteligencia artificial"},"content":{"rendered":"<p>La consultora estrat\u00e9gica de comunicaci\u00f3n Newlink Spain ha presentado IRIS\u00ae (Integrated Reputation Index Solution), un nuevo \u00edndice de medici\u00f3n reputacional que incorpora inteligencia artificial y ha sido desarrollado en colaboraci\u00f3n con Kuantia Analytics. Esta soluci\u00f3n <strong>permite analizar la situaci\u00f3n reputacional de organizaciones y directivos mediante el tratamiento avanzado de grandes vol\u00famenes de datos procedentes de m\u00faltiples fuentes<\/strong>.<\/p>\n<p>Con el creciente protagonismo de la IA en la esfera digital, IRIS\u00ae surge como una herramienta capaz de detectar en tiempo real riesgos, tendencias y oportunidades reputacionales. Su objetivo es ofrecer una visi\u00f3n precisa y estrat\u00e9gica de la reputaci\u00f3n, facilitando as\u00ed la toma de decisiones basadas en datos.<\/p>\n<p>La herramienta <strong>se apoya en el Newlink Reputation Index, un sistema propio que eval\u00faa la reputaci\u00f3n en torno a seis drivers fundamentales: <em>Workplace<\/em>, <em>Behavior\/Compliance<\/em>, <em>Sustainability<\/em>, <em>Leadership<\/em>, <em>Performance<\/em> y <em>Products &amp; Services<\/em><\/strong>. Cada uno de estos ejes mide aspectos como el bienestar del empleado, la \u00e9tica empresarial, el impacto medioambiental, la calidad del liderazgo, los resultados financieros y la experiencia del cliente.<\/p>\n<p><strong>Santiago Esteban, vicepresident en el \u00e1rea de Reputation Management &amp; Public Affairs de Newlink<\/strong>, se\u00f1ala que \u201ccon el lanzamiento de IRIS\u00ae, reforzamos nuestra apuesta por la innovaci\u00f3n aplicada a la comunicaci\u00f3n y la reputaci\u00f3n. Nos permite medir, comprender y anticipar el estado reputacional con un enfoque m\u00e1s din\u00e1mico y robusto, aportando datos clave para desarrollar estrategias efectivas\u201d.<\/p>\n<p>Por su parte, <strong>Txema Cancio, socio director de Kuantia<\/strong>, destaca que IRIS\u00ae representa \u201cun punto de inflexi\u00f3n en el an\u00e1lisis reputacional\u201d, gracias a su l\u00f3gica de actualizaci\u00f3n continua, que permite tomar decisiones informadas en tiempo real.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La herramienta, desarrollada junto a Kuantia Analytics, permite analizar en tiempo real la reputaci\u00f3n de organizaciones y l\u00edderes a partir de seis indicadores clave.<\/p>\n","protected":false},"author":14,"featured_media":235989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077],"class_list":["post-235987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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