{"id":235983,"date":"2026-02-19T10:20:14","date_gmt":"2026-02-19T09:20:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=235983"},"modified":"2026-02-19T10:20:14","modified_gmt":"2026-02-19T09:20:14","slug":"after-estructura-su-modelo-con-la-nueva-area-creative-operations","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235983","title":{"rendered":"After estructura su modelo con la nueva \u00e1rea Creative Operations"},"content":{"rendered":"<p>La nueva unidad, <strong>liderada por \u00c0lex Moneva desde mediados de 2025<\/strong>, responde a una necesidad creciente en el mercado: construir ideas s\u00f3lidas, escalables y coherentes que conecten con los objetivos de negocio de las marcas. <strong>\u201cCreative Operations no es una capa de gesti\u00f3n adicional, sino parte de la estrategia. Una idea que no puede ejecutarse con excelencia ni apoyarse en inteligencia aplicada, no es una soluci\u00f3n real para el negocio del cliente\u201d<\/strong>, explica \u00c0lex Moneva, experto en dise\u00f1o de modelos operativos y transformaci\u00f3n organizativa en entornos creativos.<\/p>\n<p>El nuevo enfoque de After implica <strong>dise\u00f1ar marcos que permitan generar sistemas de contenido consistentes, adaptables y medibles, que respondan a la evoluci\u00f3n constante de los territorios, plataformas y audiencias<\/strong>. \u201cLas campa\u00f1as ya no son piezas aisladas, sino ecosistemas vivos que requieren coordinaci\u00f3n, visi\u00f3n transversal y una estructura que sostenga la ambici\u00f3n creativa sin fricci\u00f3n\u201d, a\u00f1ade Moneva.<\/p>\n<h3>La eficiencia como motor creativo<\/h3>\n<p>La incorporaci\u00f3n de Creative Operations se alinea con una visi\u00f3n donde la eficiencia se entiende como una palanca creativa. Al reducir fricciones, ordenar flujos y dise\u00f1ar sistemas claros, After busca liberar talento y concentrarlo en la generaci\u00f3n de ideas relevantes. <strong>\u201cEl mercado cambia m\u00e1s r\u00e1pido que nunca. Necesitamos creatividad con arquitectura detr\u00e1s\u201d, se\u00f1ala Anna Roca, directora general de la agencia<\/strong>.<\/p>\n<p>After se define como una agencia estrat\u00e9gico-creativa, especializada en branded content y con un enfoque integral que transforma los retos de negocio en soluciones tangibles a trav\u00e9s de creatividad, estrategia, datos y un servicio diferencial. Fundada en 2007 por <strong>Marc Ros y Risto Mejide<\/strong>, cuenta con sedes en Barcelona, Madrid y Valencia. Su integraci\u00f3n reciente en el grupo D\u00e8kuple ha fortalecido su acceso a tecnolog\u00eda puntera y estudios de mercado europeos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After incorpora el \u00e1rea de Creative Operations como parte esencial de su modelo, con el objetivo de construir ecosistemas creativos escalables y relevantes en m\u00faltiples plataformas.<\/p>\n","protected":false},"author":14,"featured_media":235984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[673,2114],"class_list":["post-235983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-branded-content","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>After estructura su modelo con la nueva \u00e1rea Creative Operations - 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