{"id":235918,"date":"2026-02-18T13:22:13","date_gmt":"2026-02-18T12:22:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=235918"},"modified":"2026-02-18T13:22:37","modified_gmt":"2026-02-18T12:22:37","slug":"paradores-construye-otro-mundo-en-su-nueva-nueva-propuesta-visual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235918","title":{"rendered":"Paradores construye \u00abotro mundo\u00bb en su nueva nueva propuesta visual"},"content":{"rendered":"<p>Paradores ha cerrado su campa\u00f1a de marca 2025 con <strong>una propuesta visual que recorre las cuatro estaciones del a\u00f1o bajo el concepto \u201cParadores es otro mundo\u201d<\/strong>. La acci\u00f3n, desarrollada por la agencia <strong>Darwin &amp; Verne e ilustrada por \u00d3scar Llorens<\/strong>, se articula como un ejercicio de <em>worldbuilding <\/em>en el que <strong>cada pieza gr\u00e1fica se convierte en un universo aut\u00f3nomo que representa la singularidad de la experiencia Paradores<\/strong>.<\/p>\n<p>La campa\u00f1a se aleja de los c\u00f3digos visuales convencionales y apuesta por el craft como lenguaje creativo. <strong>Frente a la homogeneizaci\u00f3n est\u00e9tica \u2014acentuada por la proliferaci\u00f3n de im\u00e1genes generadas por inteligencia artificial\u2014, la marca opta por una ejecuci\u00f3n manual, cargada de personalidad, criterio y detalle gr\u00e1fico<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-235922 size-large\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-1024x683.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-300x200.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-768x512.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-100x67.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-953x635.jpg 953w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-310x207.jpg 310w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-24x16.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-36x24.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-48x32.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas-600x400.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/Paradores_2026_piezas.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Cada una de las gr\u00e1ficas representa una estaci\u00f3n del a\u00f1o y presenta el <em>claim<\/em> \u201cEs otro mundo\u201d integrado en el entorno de forma natural: podado en unos setos en primavera, convertido en castillo de arena en verano, grabado en madera en oto\u00f1o y moldeado en nieve durante el invierno.<\/p>\n<p>A trav\u00e9s de estas piezas, se construye <strong>un universo visual que recurre a elementos del surrealismo \u2014gravedad cero, escalas imposibles, escenas il\u00f3gicas\u2014 para expresar lo intangible: esa sensaci\u00f3n \u00fanica que, seg\u00fan la marca, define una estancia en Paradores<\/strong>. \u201cLa ilustraci\u00f3n no se entiende como adorno, sino como recurso de comunicaci\u00f3n\u201d, apuntan desde la agencia, aludiendo a su funci\u00f3n narrativa y diferenciadora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darwin &#038; Verne y \u00d3scar Llorens firman una campa\u00f1a ilustrada que reinterpreta la experiencia Paradores desde el craft y el surrealismo controlado.<\/p>\n","protected":false},"author":14,"featured_media":235921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114,6597],"class_list":["post-235918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad","tag-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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