{"id":235912,"date":"2026-02-18T12:45:10","date_gmt":"2026-02-18T11:45:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=235912"},"modified":"2026-02-18T16:30:14","modified_gmt":"2026-02-18T15:30:14","slug":"just-eat-takeaway-com-entrega-su-cuenta-creativa-global-a-vccp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235912","title":{"rendered":"Just Eat Takeaway.com entrega su cuenta creativa global a VCCP"},"content":{"rendered":"<p><strong>La firma especializada en delivery Just Eat Takeaway.com ha anunciado la adjudicaci\u00f3n de su cuenta creativa global a VCCP, asign\u00e1ndole adem\u00e1s la categor\u00eda de agencia creativa global de referencia.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La asignaci\u00f3n se produce como resultado de un concurso en el que han participado cuatro agencias. El anunciante ha elegido a VCCP por su capacidad para identificar insights del consumidor y transformarlos en una identidad de marca clara, coherente y definida, y a su modelo integrado que re\u00fane creatividad, medios, producci\u00f3n e inteligencia artificial (IA).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto permite, recuerdan desde la agencia, construir plataformas de marca duraderas que aportan valor a largo plazo a los negocios de sus clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNos impresion\u00f3 la claridad estrat\u00e9gica de VCCP y la audacia de su visi\u00f3n creativa. Lo m\u00e1s importante es que han demostrado un gran entendimiento de nuestra categor\u00eda y de los motivos por los que nuestros clientes utilizan nuestro servicio. El \u00e9xito de nuestra plataforma de marca \u2018Did Somebody Say\u2019, altamente eficaz, seguir\u00e1 siendo clave para nuestro futuro\u201d, ha se\u00f1alado <strong>Ralph Rijks,<\/strong> director de marketing de <strong>Just Eat Takeaway.com.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestro modelo integrado est\u00e1 dise\u00f1ado para rendir al m\u00e1ximo a la escala y complejidad de una marca global de primer nivel, combinando creatividad, datos e inteligencia artificial para generar un impacto real en el negocio. Tenemos muchas ganas de empezar y de contribuir al pr\u00f3ximo cap\u00edtulo de su crecimiento global\u201d, ha indicado por su parte <strong>Steph Brimacombe<\/strong>, CEO de<strong> VCCP<\/strong> para EMEA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La primera campa\u00f1a desarrollada por VCCP est\u00e1 prevista para su lanzamiento a finales de 2026.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VCCP se convierte en la agencia creativa global de referencia para la firma holandesa. Lanzar\u00e1 su primera campa\u00f1a a finales de este a\u00f1o. <\/p>\n","protected":false},"author":29,"featured_media":235917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,2226],"class_list":["post-235912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just Eat Takeaway.com entrega su cuenta creativa global a VCCP - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"VCCP se convierte en la agencia creativa global de referencia para la firma holandesa. 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