{"id":235907,"date":"2026-02-18T12:36:54","date_gmt":"2026-02-18T11:36:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=235907"},"modified":"2026-02-18T16:36:10","modified_gmt":"2026-02-18T15:36:10","slug":"tango-nombra-a-diego-lauton-como-su-director-creativo-ejecutivo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235907","title":{"rendered":"Tango incorpora a Diego Lauton como director creativo ejecutivo"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:a91d8ece-e996-46d4-ad07-d57ead72eee9-4\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b755194e-f55a-4636-8d4e-2915eb284534\" data-message-model-slug=\"gpt-5-2-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"130\" data-end=\"511\"><strong>Tango refuerza su estructura creativa con la incorporaci\u00f3n de Diego Lauton como director creativo ejecutivo. \u00a0Se trata de un fichaje estrat\u00e9gico con el que la agencia busca consolidar su posicionamiento en creatividad de alto nivel, elevando la excelencia en el <em data-start=\"405\" data-end=\"412\">craft<\/em> y el pensamiento estrat\u00e9gico.<\/strong><\/p>\n<p data-start=\"513\" data-end=\"969\">Con m\u00e1s de 15 a\u00f1os de trayectoria internacional, el creativo brasile\u00f1o desarroll\u00f3 su carrera en agencias como <strong data-start=\"691\" data-end=\"711\">Ogilvy Amsterdam<\/strong>, <strong data-start=\"713\" data-end=\"722\">Havas<\/strong>, <strong data-start=\"724\" data-end=\"736\">OgilvyES<\/strong>, <strong data-start=\"738\" data-end=\"751\">AlmapBBDO<\/strong> y <strong data-start=\"754\" data-end=\"773\">Africa Creative<\/strong>. A lo largo de este recorrido, Diego Lauton llev\u00f3 a cabo proyectos creativos integrales para marcas internacionales, con campa\u00f1as <strong data-start=\"889\" data-end=\"897\">360\u00ba<\/strong> y un foco sostenido en <strong data-start=\"921\" data-end=\"968\">estrategia, innovaci\u00f3n y ejecuci\u00f3n creativa<\/strong>.<\/p>\n<p data-start=\"971\" data-end=\"1369\">Su perfil ha sido reconocido en festivales nacionales e internacionales como <strong data-start=\"1048\" data-end=\"1104\">Cannes Lions, D&amp;AD, One Show, Eurobest, El Sol, CdeC<\/strong> y <strong data-start=\"1107\" data-end=\"1117\">El Ojo<\/strong>, entre otros. Desde la agencia subrayan que su combinaci\u00f3n de visi\u00f3n estrat\u00e9gica y sensibilidad por el detalle en la ejecuci\u00f3n ser\u00e1 clave para seguir construyendo ideas relevantes, consistentes y eficaces en diferentes mercados y contextos culturales.<\/p>\n<p data-start=\"1371\" data-end=\"1704\">Adem\u00e1s de su experiencia en agencias, Lauton compagina su actividad profesional con la <strong data-start=\"1458\" data-end=\"1489\">docencia en Miami Ad School<\/strong>, una faceta que refuerza su conexi\u00f3n con el talento emergente y su actualizaci\u00f3n constante en nuevas formas de pensamiento creativo, algo especialmente valorado en un momento de transformaci\u00f3n acelerada del sector.<\/p>\n<p data-start=\"1706\" data-end=\"1981\">En su nuevo rol<strong>, Diego Lauton<\/strong> asumir\u00e1 el liderazgo creativo con el objetivo de <strong data-start=\"1785\" data-end=\"1826\">potenciar la cultura creativa interna<\/strong>, reforzar el trabajo colaborativo con los equipos de estrategia y cuentas, y seguir construyendo marcas relevantes con soluciones orientadas a resultados.<\/p>\n<p data-start=\"1983\" data-end=\"2391\" data-is-last-node=\"\" data-is-only-node=\"\">Este nombramiento se enmarca en una etapa de crecimiento y consolidaci\u00f3n para Tango, que contin\u00faa fortaleciendo su propuesta de valor mediante perfiles con experiencia internacional y orientaci\u00f3n a la excelencia creativa. La agencia forma parte del <strong data-start=\"2232\" data-end=\"2249\">Colectivo &amp;c.<\/strong>, junto a <strong data-start=\"2259\" data-end=\"2307\">&amp;Ros\u00e0s, Yellow Brick Road, Pro_Agency y Mel\u00e9<\/strong>, y apunta a seguir creciendo apoy\u00e1ndose en el talento como motor de diferenciaci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lauton tendr\u00e1 el objetivo de potenciar la cultura creativa interna, reforzar el trabajo colaborativo con los equipos de estrategia y cuentas, as\u00ed como construir marcas relevantes.<\/p>\n","protected":false},"author":10966,"featured_media":235909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-235907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tango nombra a Diego Lauton su director creativo ejecutivo<\/title>\n<meta name=\"description\" content=\"Lauton tendr\u00e1 el objetivo de potenciar la cultura creativa interna, reforzar el trabajo colaborativo con los equipos de estrategia y cuentas, as\u00ed como construir marcas relevantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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