{"id":235904,"date":"2026-02-18T12:13:12","date_gmt":"2026-02-18T11:13:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=235904"},"modified":"2026-02-18T16:33:20","modified_gmt":"2026-02-18T15:33:20","slug":"macarena-chozas-nueva-directora-servicios-cliente-burns","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235904","title":{"rendered":"Macarena Chozas, nueva directora de servicios al cliente de Burns"},"content":{"rendered":"<p data-start=\"113\" data-end=\"535\"><strong>Burns refuerza su estructura directiva con la incorporaci\u00f3n de Macarena Chozas como directora de servicios al cliente. El movimiento responde a la necesidad de acompa\u00f1ar a las marcas, as\u00ed como desarrollar proyectos creativos cada vez m\u00e1s complejos y a escala global.<\/strong><\/p>\n<p data-start=\"537\" data-end=\"1037\">La trayectoria profesional de Chozas se desarroll\u00f3 entre <strong data-start=\"886\" data-end=\"908\">Barcelona y Madrid<\/strong> en agencias del sector como <strong data-start=\"945\" data-end=\"955\">McCann<\/strong>, <strong data-start=\"957\" data-end=\"970\">DoubleYou<\/strong>, <strong data-start=\"972\" data-end=\"1018\">Shackleton (posteriormente Accenture Song)<\/strong> y <strong data-start=\"1021\" data-end=\"1036\">M+C Saatchi<\/strong>. A lo largo de su carrera, Macarena Chozas trabaj\u00f3 para<strong> Aldi\u00a0Supermercados<\/strong>, donde lider\u00f3 el lanzamiento y la entrada de la marca en el mercado publicitario.<\/p>\n<p data-start=\"537\" data-end=\"1037\">Adem\u00e1s, <strong>Macarena Chozas<\/strong> fue parte de proyectos para <strong data-start=\"1294\" data-end=\"1409\">Bayer, Affinity, Nespresso, Maxibon, Jaguar Land Rover, Hospital Sant Joan de D\u00e9u, Codere, Better Balance, Aena<\/strong> o <strong data-start=\"1412\" data-end=\"1461\">Loter\u00edas y Apuestas del Estado (Euromillones)<\/strong>, entre otros.<\/p>\n<p data-start=\"1477\" data-end=\"2190\"><strong>\u201cEstamos en una etapa de crecimiento y transformaci\u00f3n que nos exige reforzar \u00e1reas clave de la agencia.<\/strong> La llegada de Macarena responde a la necesidad de seguir elevando nuestro modelo de relaci\u00f3n con los clientes con una visi\u00f3n de servicio muy s\u00f3lida y una capacidad clara para gestionar proyectos de alcance global\u201d, explica <strong data-start=\"1994\" data-end=\"2013\">Carla Alexander<\/strong>, <em>managing director<\/em> de <strong>Burns.<\/strong><\/p>\n<p data-start=\"2192\" data-end=\"2614\">En la misma l\u00ednea, <strong data-start=\"2211\" data-end=\"2227\">Raquel Ser\u00f3n<\/strong>, <em>managing director<\/em> de <strong>Burns<\/strong>, subraya el perfil h\u00edbrido de la nueva directora: \u201c<strong>Macarena entiende muy bien el equilibrio entre negocio, creatividad y gesti\u00f3n.<\/strong> Su incorporaci\u00f3n nos permite seguir construyendo una agencia preparada para clientes que necesitan un partner capaz de responder con solvencia en un entorno global, sin perder la cercan\u00eda ni la forma de trabajar que nos define\u201d.<\/p>\n<p data-start=\"2616\" data-end=\"3107\">Desde su nuevo rol, <strong>Macarena Chozas<\/strong>\u00a0 declara que \u201cBurns es una agencia con una ambici\u00f3n muy clara, que apuesta por la creatividad valiente y por hacer las cosas de forma diferente. Es un momento apasionante para la agencia y<strong> me ilusiona sumarme para seguir construyendo proyectos creativos s\u00f3lidos y con ambici\u00f3n<\/strong>, cuidando tanto a los clientes como a los equipos internos\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su trayectoria profesional se desarroll\u00f3 en agencias como McCann, DoubleYou, Shackleton (posteriormente Accenture Song) y M+C Saatchi.<\/p>\n","protected":false},"author":10966,"featured_media":235905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-235904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macarena Chozas, nueva directora de 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