{"id":235837,"date":"2026-02-17T14:32:25","date_gmt":"2026-02-17T13:32:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=235837"},"modified":"2026-02-17T16:57:42","modified_gmt":"2026-02-17T15:57:42","slug":"webedia-lanza-webedia-brand-solutions","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235837","title":{"rendered":"Webedia une media, social e influencia en Webedia Brand Solutions"},"content":{"rendered":"<p><strong>Grupo Webedia, empresa editora de cabeceras digitales como Xataka, Directo al Paladar, Trendencias o Espinof, ha anunciado la creaci\u00f3n de Webedia Brand Solutions, su nueva divisi\u00f3n comercial transversal dise\u00f1ada para comercializar de forma integrada sus tres grandes activos: media, social e influencia.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La nueva divisi\u00f3n, en concreto, comercializar\u00e1 los medios digitales de verticales de entretenimiento; social video dirigido a las comunidades m\u00e1s fuertes y cualificadas en torno a pasiones como tecnolog\u00eda, gaming, cine, motor o lifestyle; y un equipo de influencers capaces de amplificar y construir narrativa con credibilidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestro objetivo es ofrecer al mercado una propuesta dif\u00edcilmente comparable: alcance masivo con credibilidad editorial, potencia creativa, talento prescriptor y excelencia en el delivery. Integramos estrategia, creatividad y producci\u00f3n para acompa\u00f1ar a las marcas en todo el funnel, desde el awareness hasta la conversi\u00f3n y la construcci\u00f3n de comunidad\u201d, ha explicado <strong>Javier Matallana<\/strong>, director de <strong>Webedia Brand Solutions.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La integraci\u00f3n de la comercializaci\u00f3n de estas tres grandes \u00e1reas incluye el lanzamiento de dos nuevas soluciones. Por un lado, Content to IA, que permite a las marcas posicionarse en entornos de IA para reforzar su visibilidad y relevancia en los nuevos sistemas de descubrimiento y recomendaci\u00f3n basados en IA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y por otro, VideoStars, que facilita la presencia de marca en Youtube a trav\u00e9s de canales propios, autores e IPs de v\u00eddeo de Webedia, incluyendo integraciones premium y formatos de alto impacto en eventos de m\u00e1xima audiencia.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva divisi\u00f3n comercial del grupo editora de Xataka, Directo al Paladar o Trendencias comercializar\u00e1 de forma integrada medios digitales, social video e influencers.<\/p>\n","protected":false},"author":29,"featured_media":235841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[383,76,148],"class_list":["post-235837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-influencers","tag-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webedia lanza Webedia Brand Solutions<\/title>\n<meta name=\"description\" content=\"La nueva divisi\u00f3n de Webedia comercializar\u00e1 de forma integrada medios digitales, social video e influencers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235837\" 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