{"id":235817,"date":"2026-02-17T12:57:08","date_gmt":"2026-02-17T11:57:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=235817"},"modified":"2026-02-17T17:12:38","modified_gmt":"2026-02-17T16:12:38","slug":"jose-antonio-cabornero-y-manuel-castro-con-nuevos-cargos-en-prisa-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235817","title":{"rendered":"Jose Antonio Cabornero y Manuel Castro, con nuevos cargos en Prisa Media"},"content":{"rendered":"<p><strong>Prisa Media reestructura parte de su equipo directivo con los nombramientos de Jos\u00e9 Antonio Cabornero como nuevo director general comercial para Espa\u00f1a, y de Manuel Castro, como nuevo director general de negocio digital.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La divisi\u00f3n del Grupo Prisa promociona al que era hasta ahora director de la red de emisoras de la Cadena SER durante los \u00faltimos cuatro a\u00f1os. Cabornero lleva m\u00e1s de 25 a\u00f1os en el grupo, desde que se incorpor\u00f3 como jefe de emisoras musicales en Valladolid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDespu\u00e9s de un largo y exhaustivo proceso interno y externo, hemos tenido la suerte de que el mejor candidato para esta etapa estuviera ya dentro del grupo. Jose Antonio, con su indudable experiencia, su pasi\u00f3n por los medios y su capacidad de gestionar equipos e ilusionar al cliente, va a consolidar nuestra posici\u00f3n e impulsar el cumplimiento de nuestro plan comercial para los pr\u00f3ximos a\u00f1os\u201d, ha se\u00f1alado <strong>Pilar Gil<\/strong>, CEO de <strong>Prisa Media.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <strong>Manuel Castro<\/strong> asume la direcci\u00f3n general del negocio digital de Prisa Media, que compaginar\u00e1 con su actual cargo de responsable de monetizaci\u00f3n y publicidad digital, que depender\u00e1 ahora de Cabornero. Reportar\u00e1 a la consejera delegada en el negocio digital a nivel global, y seguir\u00e1 impulsando la Oficina de Transformaci\u00f3n de la compa\u00f1\u00eda, en l\u00ednea con el plan estrat\u00e9gico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una experiencia de 20 a\u00f1os trabajando en medios de comunicaci\u00f3n, Castro lleg\u00f3 a Prisa en 2012 y era hasta ahora director del \u00e1rea de negocio digital y miembro de la junta directiva de IAB Spain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prisa Media presentar\u00e1 en las pr\u00f3ximas semanas su nuevo plan estrat\u00e9gico, que implementa lo anunciado por Gil en mayo basado en periodismo y entretenimiento, audiencias y anunciantes, transformaci\u00f3n y compromiso.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jose Antonio Cabornero ha sido nombrado director general comercial de la divisi\u00f3n de Grupo Prisa, mientras que Manuel Castro es el nuevo director general de negocio digital. <\/p>\n","protected":false},"author":29,"featured_media":235819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6138,6526],"class_list":["post-235817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-grupo-prisa","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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