{"id":235804,"date":"2026-02-17T12:23:32","date_gmt":"2026-02-17T11:23:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=235804"},"modified":"2026-02-17T17:05:00","modified_gmt":"2026-02-17T16:05:00","slug":"publiespana-comercializara-la-publicidad-de-los-canales-de-warner-bros-discovery","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235804","title":{"rendered":"Publiespa\u00f1a comercializar\u00e1 la publicidad de los canales de Warner Bros. Discovery"},"content":{"rendered":"<p><strong>La filial comercial de Mediaset Espa\u00f1a, Publiespa\u00f1a, ha anunciado la firma de un acuerdo con Warner Bros. Discovery que establece la comercializaci\u00f3n por parte de la primera del inventario publicitario de los canales Discovery Channel, Eurosport 1, Eurosport 2, Warner TV, TCM y DMAX, el canal de Veo Televisi\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta nueva oferta comercial estar\u00e1 disponible a partir del 1 de junio y permitir\u00e1 a agencias y anunciantes acceder a un conjunto de canales de pago y en abierto con contenidos que abarcan g\u00e9neros como el entretenimiento factual, el documental, el docu-reality, el deporte, el lifestyle, las series y el cine comercial, cl\u00e1sico y de autor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La gesti\u00f3n comercial de los canales de Warner Bros. Discovery y DMAX se apoyar\u00e1 en los est\u00e1ndares propios de los \u2018broadcasters\u2019, con especial foco en la transparencia, medici\u00f3n homologada y seguridad de marco. \u201cDe este modo, Publiespa\u00f1a contin\u00faa apostando por un modelo publicitario que aporta certidumbre y valor tanto a anunciantes como a agencias de medios\u201d, apostillan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este acuerdo se enmarca en la estrategia de crecimiento y diversificaci\u00f3n de la filial de Mediaset Espa\u00f1a, orientada a fortalecer la oferta comercial del grupo y a seguir desarrollando soluciones publicitarias eficaces, responsables y alineadas con las necesidades del mercado, recuerdan.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partir del 1 de julio sumar\u00e1 a su oferta comercial el inventario de Discovery Channel, Eurosport 1, Eurosport 2, Warner TV, TCM y DMAX, el canal de Veo Televisi\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":235809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341,194],"class_list":["post-235804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publiespa\u00f1a comercializar\u00e1 la publicidad de los canales de Warner Bros. 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