{"id":235803,"date":"2026-02-17T12:32:33","date_gmt":"2026-02-17T11:32:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=235803"},"modified":"2026-02-17T17:13:20","modified_gmt":"2026-02-17T16:13:20","slug":"lily-collins-embajadora-global-de-zalando","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235803","title":{"rendered":"Lily Collins, primera embajadora global de Zalando"},"content":{"rendered":"<p><strong>Zalando ha nombrado a la actriz y productora Lily Collins como su primera embajadora global de marca, con el objetivo de reforzar su posicionamiento como plataforma de inspiraci\u00f3n y estilo en Europa.<\/strong><\/p>\n<p>Esta colaboraci\u00f3n forma parte del posicionamiento de marca de Zalando, bajo el concepto, <strong>\u2018\u00bfQu\u00e9 me pongo?\u2019<\/strong>, creado en 2024. Con Lily Collins como imagen principal, la compa\u00f1\u00eda contin\u00faa avanzando en su misi\u00f3n de empoderar a <strong>m\u00e1s de 53 millones de clientes en 27 mercados europeos<\/strong>, ayud\u00e1ndoles a sentirse seguros y motivados en sus elecciones de moda.<\/p>\n<p>La elecci\u00f3n de Collins responde a <strong>su proyecci\u00f3n internacional y a su v\u00ednculo con el continente.<\/strong> La actriz y productora, conocida por su papel protagonista en la serie <strong><em>Emily in Paris<\/em><\/strong> y por interpretaciones nominadas a los Globos de Oro, ha vivido y trabajado en distintos puntos de Europa \u2014de Italia al West End londinense\u2014 y su estilo, seg\u00fan la compa\u00f1\u00eda, combina la alta moda con looks m\u00e1s cotidianos, con la individualidad como hilo conductor.<\/p>\n<p>M\u00e1s all\u00e1 de su faceta interpretativa, Zalando subraya la coherencia de la embajadora con valores de marca como la<strong> autenticidad y la autoexpresi\u00f3n<\/strong>, que Collins tambi\u00e9n ha trasladado a su faceta como autora del bestseller internacional Unfiltered.<\/p>\n<p>La colaboraci\u00f3n arrancar\u00e1 el 9 de marzo con el lanzamiento de la<strong> campa\u00f1a Primavera\/Verano 2026<\/strong>, en la que Collins ofrecer\u00e1 su propia interpretaci\u00f3n de \u201c\u00bfQu\u00e9 me pongo?\u201d. Zalando prev\u00e9 dos grandes campa\u00f1as a lo largo del a\u00f1o, adem\u00e1s de contenido editorial de estilo de vida dentro de su plataforma y la participaci\u00f3n en eventos clave del mundo de la moda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La actriz protagonizar\u00e1 en 2026 la estrategia \u201c\u00bfQu\u00e9 me pongo?\u201d, con la que la plataforma busca inspirar a 53 millones de clientes en 27 mercados europeos.<\/p>\n","protected":false},"author":30,"featured_media":235811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,2227],"class_list":["post-235803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lily Collins, primera embajadora global de Zalando<\/title>\n<meta name=\"description\" content=\"La actriz protagonizar\u00e1 en 2026 la estrategia \u201c\u00bfQu\u00e9 me pongo?\u201d, con la que la plataforma busca inspirar a 53 millones de clientes en 27 mercados europeos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235803\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lily Collins, primera embajadora global de Zalando\" \/>\n<meta property=\"og:description\" content=\"La actriz protagonizar\u00e1 en 2026 la estrategia \u201c\u00bfQu\u00e9 me pongo?\u201d, con la que la plataforma busca inspirar a 53 millones de clientes en 27 mercados europeos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235803\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-17T11:32:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T16:13:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Lily Collins, primera embajadora global de Zalando\",\"datePublished\":\"2026-02-17T11:32:33+00:00\",\"dateModified\":\"2026-02-17T16:13:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803\"},\"wordCount\":286,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg\",\"keywords\":[\"marcas\",\"marketing\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=235803\",\"name\":\"Lily Collins, primera embajadora global de Zalando\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg\",\"datePublished\":\"2026-02-17T11:32:33+00:00\",\"dateModified\":\"2026-02-17T16:13:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La actriz protagonizar\u00e1 en 2026 la estrategia \u201c\u00bfQu\u00e9 me pongo?\u201d, con la que la plataforma busca inspirar a 53 millones de clientes en 27 mercados europeos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=235803\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235803#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lily Collins, primera embajadora global de Zalando\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lily Collins, primera embajadora global de Zalando","description":"La actriz protagonizar\u00e1 en 2026 la estrategia \u201c\u00bfQu\u00e9 me pongo?\u201d, con la que la plataforma busca inspirar a 53 millones de clientes en 27 mercados europeos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=235803","og_locale":"es_ES","og_type":"article","og_title":"Lily Collins, primera embajadora global de Zalando","og_description":"La actriz protagonizar\u00e1 en 2026 la estrategia \u201c\u00bfQu\u00e9 me pongo?\u201d, con la que la plataforma busca inspirar a 53 millones de clientes en 27 mercados europeos.","og_url":"https:\/\/ipmark.com\/?p=235803","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-02-17T11:32:33+00:00","article_modified_time":"2026-02-17T16:13:20+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=235803#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=235803"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Lily Collins, primera embajadora global de Zalando","datePublished":"2026-02-17T11:32:33+00:00","dateModified":"2026-02-17T16:13:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=235803"},"wordCount":286,"image":{"@id":"https:\/\/ipmark.com\/?p=235803#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg","keywords":["marcas","marketing"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=235803","url":"https:\/\/ipmark.com\/?p=235803","name":"Lily Collins, primera embajadora global de Zalando","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=235803#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=235803#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg","datePublished":"2026-02-17T11:32:33+00:00","dateModified":"2026-02-17T16:13:20+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La actriz protagonizar\u00e1 en 2026 la estrategia \u201c\u00bfQu\u00e9 me pongo?\u201d, con la que la plataforma busca inspirar a 53 millones de clientes en 27 mercados europeos.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=235803#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=235803"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=235803#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Lily-Collins-primera-embajadora-global-de-Zalando.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=235803#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Lily Collins, primera embajadora global de Zalando"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235803"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235803\/revisions"}],"predecessor-version":[{"id":235871,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235803\/revisions\/235871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/235811"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}