{"id":235791,"date":"2026-02-17T10:55:22","date_gmt":"2026-02-17T09:55:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=235791"},"modified":"2026-02-17T17:06:11","modified_gmt":"2026-02-17T16:06:11","slug":"unilever-se-asocia-con-google-cloud-para-equipar-sus-marcas-con-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235791","title":{"rendered":"Unilever se asocia con Google Cloud para equipar sus marcas con IA"},"content":{"rendered":"<p><strong>La multinacional de Gran Consumo Unilever, propietaria de marcas como Dove, Vaseline y Hellmann\u2019s, ha anunciado la firma de una colaboraci\u00f3n de cinco a\u00f1os con Google Cloud, la divisi\u00f3n de cloud computing de Google, para acelerar su transformaci\u00f3n empresarial mediante el uso de inteligencia artificial (IA) avanzada.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han informado ambas compa\u00f1\u00edas, esta colaboraci\u00f3n impulsar\u00e1 el crecimiento de la cartera global de marcas de Unilever al usar tecnolog\u00edas como Vertex AI, la plataforma de IA empresarial de Google Cloud que posibilita desarrollar nuevas capacidades en el descubrimiento de marcas, medici\u00f3n y marketing aumentado por IA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto, aseguran, crear\u00e1 un nuevo modelo sobre c\u00f3mo se descubren y compran las marcas de productos de consumo masivo (CPG), a medida que el recorrido del consumidor se desplaza hacia experiencias m\u00e1s conversacionales y ag\u00e9nticas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDado que las marcas se descubren y eligen cada vez m\u00e1s en entornos modelados por la IA, debemos liderar este cambio\u201d, comenta <strong>Willem Uijen<\/strong>, <em>chief supply chain and operations officer<\/em> de <strong>Unilever<\/strong>. \u201cEsta colaboraci\u00f3n con Google Cloud establece un nuevo nivel en c\u00f3mo la tecnolog\u00eda puede potenciar el comercio y el crecimiento en la industria de bienes de consumo de alta rotaci\u00f3n, asegurando que Unilever sea \u00e1gil, est\u00e9 preparada para el futuro y equipada para desbloquear valor en todos los niveles de la compa\u00f1\u00eda\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAl asociarnos con Unilever mientras redise\u00f1a audazmente sus procesos de negocio, no solo estamos modernizando sistemas heredados; estamos desplegando nuestros modelos avanzados, como Gemini, para crear un sistema de inteligencia que razona, aprende y act\u00faa. Esto establecer\u00e1 un nuevo est\u00e1ndar de agilidad y compromiso con el consumidor en el sector de CPG\u201d, explica<strong> Tara Brady<\/strong>, presidente de <strong>Google Cloud para EMEA.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo contempla en concreto la migraci\u00f3n de la plataforma de datos de Unilever a Google Cloud, y la construcci\u00f3n de una columna vertebral digital basada en IA primero para generar demanda con mayor rapidez, convertir los datos en informaci\u00f3n estrat\u00e9gica y responder a los cambios del mercado con mayor agilidad. Esta base tambi\u00e9n respaldar\u00e1 el desarrollo de flujos de trabajo aut\u00e9nticos &#8211; estos son sistemas inteligentes capaces de ejecutar tareas complejas en todos los procesos de negocio de Unilever.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La migraci\u00f3n hacia Google Cloud le permitir\u00e1 usar herramientas como Vertex AI, que permite desarrollar nuevas capacidades en el descubrimiento de marcas, medici\u00f3n y marketing con IA. <\/p>\n","protected":false},"author":29,"featured_media":235793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,50],"class_list":["post-235791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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