{"id":235745,"date":"2026-02-13T16:42:53","date_gmt":"2026-02-13T15:42:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=235745"},"modified":"2026-02-16T16:51:20","modified_gmt":"2026-02-16T15:51:20","slug":"replica-comunicacion-liderara-estrategia-pr-volare","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235745","title":{"rendered":"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:7328c8f9-da55-4449-8e0b-6b2ab69da6bc-40\" data-testid=\"conversation-turn-40\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b28ed349-ad64-4ac4-8f2b-50afd4db084a\" data-message-model-slug=\"gpt-5-2-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"393\" data-end=\"831\"><strong>Replica Comunicaci\u00f3n se convierte en la agencia responsable de la estrategia de comunicaci\u00f3n de Volare, una nueva plataforma digital que aspira a transformar la forma de inspirarse, dise\u00f1ar y reservar viajes. <\/strong><\/p>\n<p data-start=\"393\" data-end=\"831\">El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida, habitualmente m\u00e1s complejos y menos eficientes. Volare plantea una experiencia \u201cdesde el primer clic\u201d basada en <strong data-start=\"897\" data-end=\"937\">itinerarios cuidadosamente dise\u00f1ados<\/strong>, <strong data-start=\"939\" data-end=\"966\">experiencias aut\u00e9nticas<\/strong>, <strong data-start=\"968\" data-end=\"998\">hoteles de cinco estrellas<\/strong> y <strong data-start=\"1001\" data-end=\"1019\">gu\u00edas privados<\/strong>, con una estructura tecnol\u00f3gica orientada a la claridad y la transparencia.<\/p>\n<p data-start=\"393\" data-end=\"831\"><strong>La plataforma se presenta como un \u201ccuaderno de bit\u00e1cora contempor\u00e1neo\u201d<\/strong> en el que conviven inspiraci\u00f3n, emoci\u00f3n y una operativa \u00e1gil para que el viaje comience mucho antes de hacer la maleta. Detr\u00e1s de la iniciativa est\u00e1 <strong data-start=\"1317\" data-end=\"1336\">Jes\u00fas Rodr\u00edguez<\/strong>, emprendedor con m\u00e1s de dos d\u00e9cadas de trayectoria en el sector tur\u00edstico, que impulsa Volare con la ambici\u00f3n de \u201cno vender destinos, sino crear recuerdos que perduren\u201d.<\/p>\n<p data-start=\"393\" data-end=\"831\">\u201cVolare nace con una ambici\u00f3n innovadora dentro de los viajes de lujo y, desde el primer momento, la comunicaci\u00f3n deb\u00eda estar a esa misma altura. <strong>En R\u00e9plica hemos encontrado un partner con una especializaci\u00f3n clara en el sector premium<\/strong>, una trayectoria reconocida y las relaciones necesarias para construir el posicionamiento de la marca desde su lanzamiento\u201d, se\u00f1ala el CEO y fundador.<\/p>\n<p data-start=\"1895\" data-end=\"2356\"><strong>Replica<\/strong> asumir\u00e1 la estrategia de <strong data-start=\"1928\" data-end=\"1962\">PR y posicionamiento en medios<\/strong>, as\u00ed como la construcci\u00f3n del relato de marca en un entorno cada vez m\u00e1s saturado de mensajes. <strong>\u201cVolare conecta con una nueva sensibilidad: personas que valoran viajar bien, sin complicarse<\/strong>, con criterio y con alma. Nos sentimos muy alineados con su manera de entender el lujo desde la sencillez, la emoci\u00f3n y el respeto por el destino\u201d, afirma <strong data-start=\"2307\" data-end=\"2326\">Emilio Saliquet<\/strong>, CEO de <strong>Replica Comunicaci\u00f3n.<\/strong><\/p>\n<p data-start=\"2358\" data-end=\"2719\">El lanzamiento de la plataforma est\u00e1 previsto para <strong data-start=\"2409\" data-end=\"2418\">marzo<\/strong> y contar\u00e1 con un <strong data-start=\"2436\" data-end=\"2475\">evento de presentaci\u00f3n en primavera<\/strong>, adem\u00e1s de activaciones f\u00edsicas con las que la marca buscar\u00e1 trasladar su universo al mundo real. Con esta apuesta, <strong>Volare se posiciona en la tendencia de un lujo m\u00e1s funcional:<\/strong> viajar con excelencia, pero tambi\u00e9n con sentido y sin fricciones.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida.<\/p>\n","protected":false},"author":10966,"featured_media":235750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-235745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare<\/title>\n<meta name=\"description\" content=\"El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235745\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare\" \/>\n<meta property=\"og:description\" content=\"El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235745\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T15:42:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T15:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Volare-IP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare\",\"datePublished\":\"2026-02-13T15:42:53+00:00\",\"dateModified\":\"2026-02-16T15:51:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745\"},\"wordCount\":395,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Volare-IP.jpg\",\"keywords\":[\"agencias\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=235745\",\"name\":\"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Volare-IP.jpg\",\"datePublished\":\"2026-02-13T15:42:53+00:00\",\"dateModified\":\"2026-02-16T15:51:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=235745\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Volare-IP.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Volare-IP.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Replica asumir\u00e1 la estrategia de PR y posicionamiento en medios, as\u00ed como la construcci\u00f3n del relato de marca.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235745#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare","description":"El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=235745","og_locale":"es_ES","og_type":"article","og_title":"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare","og_description":"El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida.","og_url":"https:\/\/ipmark.com\/?p=235745","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-02-13T15:42:53+00:00","article_modified_time":"2026-02-16T15:51:20+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Volare-IP.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=235745#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=235745"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare","datePublished":"2026-02-13T15:42:53+00:00","dateModified":"2026-02-16T15:51:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=235745"},"wordCount":395,"image":{"@id":"https:\/\/ipmark.com\/?p=235745#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Volare-IP.jpg","keywords":["agencias"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=235745","url":"https:\/\/ipmark.com\/?p=235745","name":"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=235745#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=235745#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Volare-IP.jpg","datePublished":"2026-02-13T15:42:53+00:00","dateModified":"2026-02-16T15:51:20+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El proyecto llega con un enfoque premium y una premisa clara: cerrar la brecha entre los viajes estandarizados y los itinerarios a medida.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=235745#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=235745"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=235745#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Volare-IP.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Volare-IP.jpg","width":1140,"height":635,"caption":"Replica asumir\u00e1 la estrategia de PR y posicionamiento en medios, as\u00ed como la construcci\u00f3n del relato de marca."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=235745#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Replica Comunicaci\u00f3n liderar\u00e1 la estrategia de PR de Volare"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235745"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235745\/revisions"}],"predecessor-version":[{"id":235751,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235745\/revisions\/235751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/235750"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}