{"id":235721,"date":"2026-02-16T14:49:30","date_gmt":"2026-02-16T13:49:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=235721"},"modified":"2026-02-16T14:49:30","modified_gmt":"2026-02-16T13:49:30","slug":"tiktok-se-incorpora-a-la-easa-para-avanzar-en-autorregulacion-publicitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235721","title":{"rendered":"TikTok se incorpora a la EASA para avanzar en autorregulaci\u00f3n publicitaria"},"content":{"rendered":"<p>La compa\u00f1\u00eda formaliza as\u00ed un compromiso que, seg\u00fan indican desde la propia plataforma, ya ven\u00eda materializ\u00e1ndose desde hace a\u00f1os <strong>a trav\u00e9s de iniciativas conjuntas con los distintos entes reguladores<\/strong>. La incorporaci\u00f3n a la EASA busca consolidar ese esfuerzo y avanzar en la mejora de los est\u00e1ndares publicitarios a nivel internacional.<\/p>\n<p>Seg\u00fan datos de la asociaci\u00f3n Credos, en Reino Unido <strong>la confianza del p\u00fablico en la publicidad ha aumentado significativamente en los \u00faltimos a\u00f1os, alcanzando un 40 % en 2025 frente al 31 % de 2021<\/strong>, un crecimiento que se atribuye en parte a una mayor visibilidad del sistema de autorregulaci\u00f3n del sector.<\/p>\n<p>En l\u00ednea con este compromiso, TikTok contin\u00faa invirtiendo en soluciones que refuercen la seguridad y la confianza en su plataforma. <strong>La Suite de Seguridad de TikTok ofrece herramientas para que las marcas puedan gestionar con mayor control y transparencia sus campa\u00f1as<\/strong>. Entre las novedades recientes se encuentran controles de exclusi\u00f3n m\u00e1s amplios y un manual espec\u00edfico sobre seguridad y adecuaci\u00f3n de marca.<\/p>\n<p>La plataforma tambi\u00e9n incluye <strong>funciones de divulgaci\u00f3n comercial como etiquetas de colaboraci\u00f3n pagada y formatos de contenido de marca<\/strong>. Estas herramientas buscan garantizar que los usuarios puedan identificar con claridad los mensajes publicitarios.<\/p>\n<h3>Contribuci\u00f3n econ\u00f3mica<\/h3>\n<p>M\u00e1s all\u00e1 del \u00e1mbito regulador, TikTok tambi\u00e9n destaca su contribuci\u00f3n al crecimiento econ\u00f3mico en Europa. Seg\u00fan un estudio de Public First, <strong>la publicidad en TikTok gener\u00f3 un impacto econ\u00f3mico de 31.000 millones de euros en la UE en 2025. De esa cifra, 3.000 millones corresponden a Espa\u00f1a.<\/strong> En el caso de las peque\u00f1as y medianas empresas, el impacto total asciende a 13.000 millones de euros.<\/p>\n<p>\u201cUnirnos a la EASA es un hito importante que refuerza nuestra voluntad de apoyar la publicidad responsable\u201d, ha se\u00f1alado <strong>Thomas Wlazik, director general de Soluciones Globales de Negocio de TikTok para Europa<\/strong>. \u201cEsperamos trabajar con nuestros socios y el resto del sector para generar una mayor confianza en la industria publicitaria\u201d.<\/p>\n<p>Desde la EASA tambi\u00e9n han valorado positivamente la incorporaci\u00f3n de TikTok. <strong>Ludovic Basset, director general del organismo, ha subrayado que la adhesi\u00f3n \u201crefuerza el compromiso com\u00fan por mantener altos est\u00e1ndares de transparencia y protecci\u00f3n del consumidor en el ecosistema digital europeo\u201d<\/strong>. Orla Twomey, presidenta de la EASA, ha a\u00f1adido que la presencia de TikTok \u201cejemplifica el liderazgo necesario para fomentar un entorno publicitario basado en la confianza y la integridad\u201d.<\/p>\n<p>Entre las entidades que colaboran con la EASA se encuentran la ASA (Reino Unido), la ARPP (Francia), la DWR (Alemania), la IAP (Italia) y AUTOCONTROL (Espa\u00f1a), entre otras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok se ha unido como miembro digital a la Alianza Europea de Normas de Publicidad (EASA, por sus siglas en ingl\u00e9s), reforzando as\u00ed su apuesta por una publicidad m\u00e1s transparente y responsable. Con esta adhesi\u00f3n, la plataforma de v\u00eddeos cortos colaborar\u00e1 con las 28 organizaciones de autorregulaci\u00f3n publicitaria que forman parte del organismo europeo.<\/p>\n","protected":false},"author":14,"featured_media":235723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[147],"class_list":["post-235721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok se incorpora a la EASA para avanzar en autorregulaci\u00f3n publicitaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235721\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok se incorpora a la EASA para avanzar en autorregulaci\u00f3n publicitaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"TikTok se ha unido como miembro digital a la Alianza Europea de Normas de Publicidad (EASA, por sus siglas en ingl\u00e9s), reforzando as\u00ed su apuesta por una publicidad m\u00e1s transparente y responsable. 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