{"id":235715,"date":"2026-02-16T14:15:39","date_gmt":"2026-02-16T13:15:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=235715"},"modified":"2026-02-16T14:17:58","modified_gmt":"2026-02-16T13:17:58","slug":"tiktok-shop-un-escaparate-en-crecimiento-para-productos-gastronomicos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235715","title":{"rendered":"TikTok Shop. Un escaparate en crecimiento para productos gastron\u00f3micos"},"content":{"rendered":"<p><strong>Tras su aterrizaje en Espa\u00f1a en diciembre de 2024, TikTok Shop no ha parado de crecer al punto de convertirse en uno de los principales escaparates de varios sectores. Aqu\u00ed juegan un papel fundamental los productos gastron\u00f3micos, los mismos que logran un 1,8% de cuota de mercado dentro de la plataforma.<\/strong><\/p>\n<p>Entendido ya como un trampol\u00edn del sector de la alimentaci\u00f3n, un estudio reciente de NielsenIQ determina que los productos gastron\u00f3micos espa\u00f1oles est\u00e1n teniendo un despegue notable en TikTok Shop. En este apartado, <strong>m\u00e1s de 25.000 botellas de aceite de oliva se comercializaron por esta plataforma en el \u00faltimo trimestre de 2025<\/strong> y el 54% de las ventas se registraron en pa\u00edses de la Uni\u00f3n Europea como Alemania, Italia, Irlanda y Francia.<\/p>\n<p>En este mismo periplo, <strong>TikTok Shop logr\u00f3 vender m\u00e1s de 7.500 productos de denominaci\u00f3n \u00abib\u00e9rica\u00bb<\/strong>, hecho que equivale a la venta de un art\u00edculo cada 15 minutos. Adem\u00e1s, tal y como indican desde NielsenIQ, cerca de 6.000 personas en Espa\u00f1a eligieron este social commerce para comprar embutidos ib\u00e9ricos antes de la campa\u00f1a de Navidad ocasionando un pico de ventas en fechas del Black Friday.<\/p>\n<p>Por su parte, un estudio independiente de Public First determina que <strong>TikTok contribuy\u00f3\u00a0al<\/strong><br \/>\n<strong>crecimiento internacional de m\u00e1s de 6,5 millones de empresas de la UE<\/strong>, generando 2.000 millones de euros en ventas internacionales para las empresas comunitarias y aproximadamente 400 millones de euros en ahorros de productividad gracias a una comercializaci\u00f3n m\u00e1s eficiente.<\/p>\n<p>No obstante, <strong>el informe de NielsenIQ afirma que el 80% de las empresas que hacen uso de TikTok Shop reportan un aumento en sus ventas e ingresos.<\/strong> En este sentido, una de cada cinco empresas declara haberse quedado sin stock debido al impulso de este social commerce. Uno de los casos de \u00e9xito es la marca Nico Jamones, empresa familiar con m\u00e1s de 60 a\u00f1os que conect\u00f3 con su p\u00fablico a trav\u00e9s de esta red social y consigui\u00f3 que la plataforma represente el 33% de sus ventas online como si de una tienda online se tratase.<\/p>\n<p><strong>Isabel Rodr\u00edguez<\/strong>, <em>marketing manager<\/em> de Nico Jamones, afirma:<strong> \u00abTikTok Shop nos permite competir en un entorno donde el contenido, el producto y la experiencia de compra conviven de forma natural<\/strong>, conectar de manera aut\u00e9ntica con nuestra comunidad y dar visibilidad a la amplitud de nuestro cat\u00e1logo, desde el jam\u00f3n hasta nuestros packs exclusivos, tanto a nivel nacional como en mercados internacionales [&#8230;]\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan NielsenIQ,\u00a0el 80% de las empresas que usan este social commerce reportan aumento de ventas en sus marcas y una de cada cinco se qued\u00f3 sin stock.<\/p>\n","protected":false},"author":10966,"featured_media":235719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,147,6492,6654],"class_list":["post-235715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce","tag-redes-sociales","tag-social-commerce","tag-tiktok-shop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Shop. 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