{"id":235691,"date":"2026-02-16T12:15:14","date_gmt":"2026-02-16T11:15:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=235691"},"modified":"2026-02-16T17:04:58","modified_gmt":"2026-02-16T16:04:58","slug":"blablacar-estrena-nueva-identidad-de-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235691","title":{"rendered":"BlaBlaCar estrena nueva identidad de marca"},"content":{"rendered":"<p data-start=\"331\" data-end=\"713\"><strong>BlaBlaCar presenta una nueva identidad de marca con la que busca convertirse en la aplicaci\u00f3n de referencia para todos los viajes compartidos, unificando en una misma experiencia coche compartido, autob\u00fas y tren. <\/strong><\/p>\n<p data-start=\"331\" data-end=\"713\">La renovaci\u00f3n llega ocho a\u00f1os despu\u00e9s de su \u00faltima actualizaci\u00f3n. \u201cNuestra marca ten\u00eda que evolucionar para reflejar lo que somos hoy: <strong>una plataforma de viajes global\u201d<\/strong>, explica<strong> Caroline Wilsford<\/strong>, directora de marketing de <strong>BlaBlaCar<\/strong>, quien subraya la necesidad de una identidad \u00fanica y consistente en todos sus mercados, sin perder su misi\u00f3n de hacer accesible el viaje para todo el mundo.<\/p>\n<p data-start=\"1183\" data-end=\"1478\">El redise\u00f1o mantiene y refuerza el s\u00edmbolo de las comillas, asociado a la conversaci\u00f3n y a las <strong>dos \u201cB\u201d de BlaBla, como eje del valor comunitario.<\/strong> Este elemento evoluciona para representar una experiencia de viaje m\u00e1s fluida, capaz de conectar cualquier punto A con un punto B sin interrupciones.<\/p>\n<h3 data-start=\"1480\" data-end=\"1536\">Nuevo color, m\u00e1s accesibilidad y tipograf\u00eda renovada<\/h3>\n<p data-start=\"1538\" data-end=\"1889\">Uno de los cambios m\u00e1s visibles es la apuesta por un nuevo color principal, el <strong data-start=\"1617\" data-end=\"1630\">True Blue<\/strong>, con el que <strong>BlaBlaCar busca una imagen m\u00e1s moderna y reconocible.<\/strong> La compa\u00f1\u00eda tambi\u00e9n ha incrementado el contraste visual para mejorar la legibilidad, incluyendo a personas con discapacidad visual, adelant\u00e1ndose a futuros est\u00e1ndares de accesibilidad digital.<\/p>\n<p data-start=\"1891\" data-end=\"2200\">Adem\u00e1s,<strong> incorpora una nueva tipograf\u00eda, GT Eesti, pensada para ganar claridad en entornos digitales.<\/strong> En paralelo, abandona sus personajes ilustrados \u2014clave en etapas iniciales para explicar el carpooling\u2014 y apuesta por un estilo visual m\u00e1s cercano y emocional, enfocado en transmitir la experiencia de viajar.<\/p>\n<h3 data-start=\"1891\" data-end=\"2200\">Nueva era y crecimiento en cifras<\/h3>\n<p data-start=\"2245\" data-end=\"2702\">La implementaci\u00f3n de la nueva identidad comienza desde su sitio web, aplicaciones m\u00f3viles y el conjunto de sus canales de comunicaci\u00f3n. <strong>BlaBlaCar cuenta con m\u00e1s de 29 millones de usuarios \u00fanicos activos al a\u00f1o y opera en 21 mercados.<\/strong> En Espa\u00f1a, la plataforma suma 1,6 millones de usuarios \u00fanicos y estima que su red contribuye a ahorrar 2,5 millones de toneladas de CO\u2082 anuales, adem\u00e1s de haber facilitado 120 millones de conexiones en el \u00faltimo a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La renovaci\u00f3n llega ocho a\u00f1os despu\u00e9s de su \u00faltima actualizaci\u00f3n y uno de los cambios m\u00e1s visibles es su nuevo color principal, el True Blue.<\/p>\n","protected":false},"author":10966,"featured_media":235692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-235691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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