{"id":235684,"date":"2026-02-13T14:30:58","date_gmt":"2026-02-13T13:30:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=235684"},"modified":"2026-02-16T11:34:06","modified_gmt":"2026-02-16T10:34:06","slug":"cristina-villarroya-abandona-wpp-media-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235684","title":{"rendered":"Cristina Villarroya abandona WPP Media Spain"},"content":{"rendered":"<p>Con una trayectoria de m\u00e1s de 25 a\u00f1os en la industria del marketing, los medios y la comunicaci\u00f3n, Villarroya ha ocupado posiciones de liderazgo en agencias multinacionales, grandes anunciantes y proyectos de transformaci\u00f3n digital. Desde septiembre de 2025 ejerc\u00eda como <strong>client managing director<\/strong> en WPP Media Spain, cargo al que accedi\u00f3 tras <strong>liderar durante m\u00e1s de un a\u00f1o y medio Wavemaker Spain como<\/strong> <em><strong>managing director<\/strong><\/em>, donde consolid\u00f3 las capacidades de medios y aceler\u00f3 el enfoque digital de la agencia.<\/p>\n<p>Previamente, desempe\u00f1\u00f3<strong> distintos cargos de responsabilidad en BBVA durante casi una d\u00e9cada<\/strong>. Entre 2017 y 2024 fue <strong>digital &amp; media strategy director<\/strong>, liderando la transformaci\u00f3n digital de la marca en medios y marketing. Antes, como <em>digital marketing leader<\/em>, impuls\u00f3 iniciativas centradas en innovaci\u00f3n, automatizaci\u00f3n y optimizaci\u00f3n de la experiencia digital del cliente.<\/p>\n<p>Su carrera en agencias comenz\u00f3 mucho antes, con una etapa destacada en Havas Media, donde fue <em>client services director<\/em> entre 2013 y 2015.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cristina Villarroya ha concluido su etapa como &#8216;client managing director &#8216;en WPP Media Spain, en el marco del proceso de reorganizaci\u00f3n de marcas impulsado por el grupo en Espa\u00f1a. Su salida coincide con la reciente integraci\u00f3n de agencias bajo la nueva denominaci\u00f3n global WPP Media, orientada a simplificar estructuras y consolidar capacidades estrat\u00e9gicas.<\/p>\n","protected":false},"author":14,"featured_media":235686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-235684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cristina Villarroya abandona WPP Media Spain - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235684\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristina Villarroya abandona WPP Media Spain - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Cristina Villarroya ha concluido su etapa como &#039;client managing director &#039;en WPP Media Spain, en el marco del proceso de reorganizaci\u00f3n de marcas impulsado por el grupo en Espa\u00f1a. Su salida coincide con la reciente integraci\u00f3n de agencias bajo la nueva denominaci\u00f3n global WPP Media, orientada a simplificar estructuras y consolidar capacidades estrat\u00e9gicas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235684\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T13:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T10:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Cristina-Villarroya.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235684#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235684\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Cristina Villarroya abandona WPP Media Spain\",\"datePublished\":\"2026-02-13T13:30:58+00:00\",\"dateModified\":\"2026-02-16T10:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235684\"},\"wordCount\":167,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235684#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Cristina-Villarroya.jpg\",\"keywords\":[\"agencias de medios\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235684\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=235684\",\"name\":\"Cristina Villarroya abandona WPP Media Spain - 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