{"id":235672,"date":"2026-02-16T10:56:19","date_gmt":"2026-02-16T09:56:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=235672"},"modified":"2026-02-16T10:56:19","modified_gmt":"2026-02-16T09:56:19","slug":"teads-alianza-con-google-tv-para-ampliar-su-inventario-ctv-a-mas-de-500-millones-de-dispositivos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235672","title":{"rendered":"Teads: alianza con Google TV para ampliar su inventario CTV a m\u00e1s de 500 millones de dispositivos"},"content":{"rendered":"<p>Gracias a esta colaboraci\u00f3n, <strong>Teads ampliar\u00e1 su inventario publicitario en la pantalla de inicio de CTV (HomeScreen<\/strong>), uno de los emplazamientos m\u00e1s destacados por su alto impacto visual y nivel de atenci\u00f3n.<\/p>\n<p>A trav\u00e9s de Google TV Masthead, los anunciantes podr\u00e1n acceder a una audiencia amplia y altamente implicada, con <strong>anuncios que se muestran como primera impresi\u00f3n visual en dispositivos Google TV\u2122 en los principales mercados globales, incluyendo Estados Unidos y Reino Unido<\/strong>.<\/p>\n<p>Google TV re\u00fane <strong>m\u00e1s de 400.000 pel\u00edculas, programas y otros contenidos procedentes de m\u00e1s de 10.000 aplicaciones en un \u00fanico espacio<\/strong>. Adem\u00e1s, incorpora perfiles y recomendaciones personalizadas que adaptan la experiencia a las preferencias del usuario, facilitando el descubrimiento de contenido y creando un momento especialmente valioso para captar la atenci\u00f3n desde la pantalla de inicio.<\/p>\n<p><strong>Simon Klein, vicepresidente senior de Estrategia Comercial CTV en Teads<\/strong>, ha se\u00f1alado que el objetivo de esta alianza es \u201cgenerar impacto\u201d para los clientes. \u201cGoogle TV ofrece un alcance excepcional y un inventario premium, y al combinarlo con las capacidades creativas y omnicanal de Teads, podemos ofrecer a las marcas un punto de entrada \u00fanico que no solo llega a los espectadores, sino que capta su atenci\u00f3n y garantiza un alto est\u00e1ndar de calidad\u201d, ha afirmado.<\/p>\n<p>Como parte de esta estrategia, <strong>Teads apoyar\u00e1 a las marcas con la innovaci\u00f3n creativa de Teads Studio, su equipo interno especializado en optimizar el storytelling en todas las pantallas<\/strong>. La compa\u00f1\u00eda destaca su papel pionero en formatos creativos 3D para la pantalla de inicio de CTV, transformando recursos de v\u00eddeo est\u00e1ndar en experiencias din\u00e1micas e interactivas orientadas a aumentar la atenci\u00f3n y el recuerdo.<\/p>\n<p>Entre los casos citados, <strong>Teads destaca la campa\u00f1a \u201cMotion for Life\u201d de Michelin, desarrollada junto a BETC y con la orientaci\u00f3n de Teads Studio<\/strong>. En ella se cre\u00f3 una ejecuci\u00f3n creativa en 3D aprovechando el impacto del HomeScreen, con resultados como un aumento del 7% en preferencia de marca, un 8% en percepci\u00f3n de seguridad y un 6% en consideraci\u00f3n de marca.<\/p>\n<p>Desde el lanzamiento de este formato en 2023, <strong>Teads ha activado m\u00e1s de 4.000 campa\u00f1as CTV HomeScreen<\/strong>. Seg\u00fan la compa\u00f1\u00eda, el inventario de HomeScreen alcanza ya m\u00e1s de 500 millones de dispositivos \u00fanicos, y marcas como Cartier, Nestl\u00e9 y Air France han confiado en estas soluciones a nivel global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teads, plataforma omnicanal orientada a resultados en la open web, ha anunciado un acuerdo estrat\u00e9gico con Google TV\u2122 para reforzar su presencia en entornos premium de televisi\u00f3n conectada (CTV).<\/p>\n","protected":false},"author":14,"featured_media":235673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-235672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teads: alianza con Google TV para ampliar su inventario CTV a m\u00e1s de 500 millones de dispositivos - 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