{"id":235610,"date":"2026-02-13T12:40:06","date_gmt":"2026-02-13T11:40:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=235610"},"modified":"2026-02-13T14:21:58","modified_gmt":"2026-02-13T13:21:58","slug":"twitch-se-suma-a-la-tendencia-de-los-anuncios-de-pausa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235610","title":{"rendered":"Twitch se suma a la tendencia de los anuncios de pausa"},"content":{"rendered":"<p><strong>Con el objetivo de encontrar nuevas v\u00edas de monetizaci\u00f3n, la plataforma de streaming Twitch ha comenzado a probar los anuncios de pausa, las creatividades que aparecen en la pantalla cuando se para la reproducci\u00f3n y que se ha venido incorporando a las ofertas publicitarias de plataformas como Netflix y Amazon Prime Video.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado el equipo de soporte de Twitch en la red social X, a diferencia de los vistos en estas \u00faltimas plataformas, sus anuncios de pausa se mostrar\u00e1n debajo y a ambos lados del reproductor, y una vez que se vuelva a pulsar en el bot\u00f3n de reproducir, desaparecer\u00e1n. Esto, sin embargo, no ha sentado demasiado bien entre los usuarios de la plataforma, que han recordado en X que los espectadores rara vez usan el bot\u00f3n de pausa durante un streaming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este formato, que tambi\u00e9n est\u00e1 siendo testado en Youtube, parece tener buena acogida entre los usuarios, no obstante.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de una encuesta de Magna y DirecTV recogidos por eMarketer, <strong>un 67% de usuarios de la generaci\u00f3n Z y millenial; un 63% de la generaci\u00f3n X; y un 60% de baby boomers<\/strong> prefieren este tipo de anuncios a una pantalla en blanco. Mientras que en otro estudio Video Advertising Bureau se\u00f1ala que un 51% de espectadores realiza alguna acci\u00f3n despu\u00e9s de ver un anuncio de pausa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de los anuncios de pausa, en Twitch contin\u00faan probando los anuncios saltables como parte de la b\u00fasqueda de nuevas formas de monetizaci\u00f3n que ofrecer a los streamers de la plataforma. En esa b\u00fasqueda ya se han realizado pruebas de los anuncios mid-roll (en 2020, aunque retirados finalmente por las quejas de los streamers), los anuncios de live shopping y acuerdos publicitarios con los creadores.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prueba este formato, adem\u00e1s de los anuncios saltables, como parte de la b\u00fasqueda de nuevas v\u00edas de monetizaci\u00f3n para los streamers. <\/p>\n","protected":false},"author":29,"featured_media":235614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,6248],"class_list":["post-235610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-twitch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitch se suma a la tendencia de los anuncios de pausa - 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