{"id":235538,"date":"2026-02-11T15:36:51","date_gmt":"2026-02-11T14:36:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=235538"},"modified":"2026-02-12T15:40:28","modified_gmt":"2026-02-12T14:40:28","slug":"coty-une-openai-desplegar-chatgpt-enterprise","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235538","title":{"rendered":"Coty se une a OpenAI para desplegar ChatGPT Enterprise"},"content":{"rendered":"<p data-start=\"82\" data-end=\"582\"><strong>Coty firma una alianza estrat\u00e9gica con OpenAI para integrar ChatGPT Enterprise en su operativa, con el objetivo de extender el uso de la inteligencia artificial en el conjunto del grupo de belleza.<\/strong><\/p>\n<p data-start=\"82\" data-end=\"582\">La compa\u00f1\u00eda comunic\u00f3 que, a partir de este acuerdo<strong>, sus empleados podr\u00e1n acceder a las capacidades de OpenAI para apoyar tareas diarias<\/strong>, actuando como un \u201cacelerador de eficiencia\u201d aplicado a la creatividad y al pensamiento estrat\u00e9gico, manteniendo el criterio humano como eje central.<strong>\u00a0La colaboraci\u00f3n permitir\u00e1 a Coty guiar a sus equipos en el uso responsable y efectivo de la IA<\/strong>, reforzando su apuesta por una innovaci\u00f3n intencional alineada con est\u00e1ndares de privacidad, calidad y rendimiento.<\/p>\n<p data-start=\"82\" data-end=\"582\">En este sentido,\u00a0<strong data-start=\"812\" data-end=\"830\">J\u00e9r\u00f4me Auvinet<\/strong>, responsable de Informaci\u00f3n, Innovaci\u00f3n Digital y Servicios de Negocio de\u00a0<strong>Coty<\/strong>, destac\u00f3 que el acuerdo permitir\u00e1 a los equipos utilizar las capacidades de IA empresarial de OpenAI de forma segura, ayud\u00e1ndoles a trabajar con mayor eficiencia y enfocarse en aportaciones de mayor valor.<\/p>\n<p data-start=\"82\" data-end=\"582\">Coty ya ha comenzado a implementar herramientas de inteligencia artificial y ha puesto en marcha un programa internacional de formaci\u00f3n (<em data-start=\"1340\" data-end=\"1352\">upskilling<\/em>) para capacitar a su plantilla en el uso de esta tecnolog\u00eda en sus tareas diarias.\u00a0<strong>El objetivo es que la IA act\u00fae como un apoyo transversal para mejorar procesos internos sin sustituir la experiencia humana<\/strong>, que seguir\u00e1 siendo clave en la toma de decisiones.<\/p>\n<p data-start=\"1677\" data-end=\"2154\"><strong>La alianza con Coty se enmarca en una estrategia m\u00e1s amplia de OpenAI<\/strong>, que en los \u00faltimos meses ha intensificado sus acuerdos con grandes compa\u00f1\u00edas de consumo y distribuci\u00f3n. La firma ha colaborado con empresas del sector para desarrollar productos impulsados por IA, programas de certificaci\u00f3n interna y nuevas experiencias de compra integradas en ChatGPT, con el objetivo de convertir su herramienta en un entorno cada vez m\u00e1s \u00fatil tanto para empresas como para consumidores.<\/p>\n<p data-start=\"2207\" data-end=\"2675\"><strong>La apuesta por ChatGPT Enterprise llega en un momento de cambios relevantes para Coty<\/strong>, que en los \u00faltimos meses ha llevado a cabo ajustes estrat\u00e9gicos y reorganizaciones internas. Entre ellos, destaca<strong>\u00a0la eliminaci\u00f3n de alrededor de 700 puestos de trabajo como parte de su plan de transformaci\u00f3n<\/strong>, as\u00ed como varias operaciones corporativas, incluyendo la venta de participaciones en marcas vinculadas a celebridades y la desinversi\u00f3n en la firma de cuidado capilar Wella.<\/p>\n<p data-start=\"2677\" data-end=\"2894\">En paralelo, Coty ha reforzado su estructura directiva con el nombramiento de\u00a0<strong data-start=\"2755\" data-end=\"2773\">Markus Strobel<\/strong>\u00a0como\u00a0<strong data-start=\"2779\" data-end=\"2795\">CEO interino<\/strong>\u00a0y presidente ejecutivo, sustituyendo a Sue Nabi tras cerca de cinco a\u00f1os al frente de la compa\u00f1\u00eda. En su \u00faltimo informe de resultados,\u00a0<strong>la compa\u00f1\u00eda report\u00f3 una ca\u00edda del 6% en ingresos netos hasta los 1.600 millones de d\u00f3lares<\/strong>, mientras que el beneficio neto descendi\u00f3 un 18% y el resultado operativo se redujo m\u00e1s de un 22%, en un contexto de presi\u00f3n sobre ventas y m\u00e1rgenes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda comunic\u00f3 que sus empleados podr\u00e1n acceder a las capacidades de OpenAI para apoyar tareas diarias.<\/p>\n","protected":false},"author":10966,"featured_media":235544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6620,6524,50],"class_list":["post-235538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-beauty","tag-ia","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This 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