{"id":235520,"date":"2026-02-12T14:44:42","date_gmt":"2026-02-12T13:44:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=235520"},"modified":"2026-02-12T15:17:41","modified_gmt":"2026-02-12T14:17:41","slug":"adc-une-mesa-negociacion-convenio-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235520","title":{"rendered":"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad"},"content":{"rendered":"

\u00a0La Asociaci\u00f3n de Consultoras de Comunicaci\u00f3n (ADC<\/a>), reconocida desde julio de 2025 como la patronal de las consultoras y agencias de comunicaci\u00f3n y relaciones p\u00fablicas en Espa\u00f1a, se incorpora a la mesa de negociaci\u00f3n del convenio de publicidad.<\/strong><\/p>\n

La renovaci\u00f3n se encuentra actualmente en proceso y llega tras el an\u00e1lisis realizado por la asociaci\u00f3n sobre los convenios colectivos<\/strong> que se aplican desde este 12 de febrero a las consultoras de comunicaci\u00f3n y que, seg\u00fan ADC, no recogen de forma adecuada la realidad ni la especificidad de la actividad que desarrolla el sector.<\/p>\n

Desde la asociaci\u00f3n subrayan que la titulaci\u00f3n de referencia vinculada a este \u00e1mbito es Publicidad y Relaciones P\u00fablicas<\/strong>, un argumento que refuerza, en su opini\u00f3n, la necesidad de que las consultoras de comunicaci\u00f3n est\u00e9n representadas en el marco donde se definen condiciones laborales y profesionales para la industria.<\/p>\n

Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE (Asociaci\u00f3n de Empresas de la Comunicaci\u00f3n)<\/strong>, AM (Asociaci\u00f3n de Agencias de Medios)<\/strong>, ACT (Asociaci\u00f3n de Agencias de Creatividad Transformadora).<\/strong>\u00a0En el espacio social participan los sindicatos UGT<\/strong> y CCOO<\/strong>.<\/p>\n

La participaci\u00f3n de ADC permitir\u00e1, seg\u00fan la entidad, contribuir de forma directa a la actualizaci\u00f3n del convenio, poniendo sobre la mesa cuestiones clave como la definici\u00f3n de los puestos de trabajo propios de las consultoras de comunicaci\u00f3n<\/strong> y otros aspectos ligados a la evoluci\u00f3n de la profesi\u00f3n<\/strong>. La asociaci\u00f3n considera que estos elementos son determinantes para que el marco laboral se ajuste a las funciones, perfiles y din\u00e1micas actuales del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE, AM y la ACT con la participaci\u00f3n de UGT y CCOO.<\/p>\n","protected":false},"author":10966,"featured_media":235522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6148,2464,2341],"class_list":["post-235520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-comunicacion","tag-comunicacion","tag-publicidad"],"acf":[],"yoast_head":"\nADC se une a la mesa de negociaci\u00f3n del convenio de publicidad<\/title>\n<meta name=\"description\" content=\"Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE, AM y la ACT con la participaci\u00f3n de UGT y CCOO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235520\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad\" \/>\n<meta property=\"og:description\" content=\"Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE, AM y la ACT con la participaci\u00f3n de UGT y CCOO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235520\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T13:44:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T14:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/AGENCIAS-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad\",\"datePublished\":\"2026-02-12T13:44:42+00:00\",\"dateModified\":\"2026-02-12T14:17:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520\"},\"wordCount\":298,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/AGENCIAS-1-1.jpg\",\"keywords\":[\"agencias de comunicaci\u00f3n\",\"comunicaci\u00f3n\",\"publicidad\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=235520\",\"name\":\"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/AGENCIAS-1-1.jpg\",\"datePublished\":\"2026-02-12T13:44:42+00:00\",\"dateModified\":\"2026-02-12T14:17:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE, AM y la ACT con la participaci\u00f3n de UGT y CCOO.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=235520\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/AGENCIAS-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/AGENCIAS-1-1.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La participaci\u00f3n de ADC permitir\u00e1, seg\u00fan la entidad, contribuir de forma directa a la actualizaci\u00f3n del convenio.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235520#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad","description":"Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE, AM y la ACT con la participaci\u00f3n de UGT y CCOO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=235520","og_locale":"es_ES","og_type":"article","og_title":"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad","og_description":"Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE, AM y la ACT con la participaci\u00f3n de UGT y CCOO.","og_url":"https:\/\/ipmark.com\/?p=235520","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-02-12T13:44:42+00:00","article_modified_time":"2026-02-12T14:17:41+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/AGENCIAS-1-1.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=235520#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=235520"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad","datePublished":"2026-02-12T13:44:42+00:00","dateModified":"2026-02-12T14:17:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=235520"},"wordCount":298,"image":{"@id":"https:\/\/ipmark.com\/?p=235520#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/AGENCIAS-1-1.jpg","keywords":["agencias de comunicaci\u00f3n","comunicaci\u00f3n","publicidad"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=235520","url":"https:\/\/ipmark.com\/?p=235520","name":"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=235520#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=235520#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/AGENCIAS-1-1.jpg","datePublished":"2026-02-12T13:44:42+00:00","dateModified":"2026-02-12T14:17:41+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Con la entrada de ADC, la representaci\u00f3n empresarial de la mesa queda integrada por La FEDE, AM y la ACT con la participaci\u00f3n de UGT y CCOO.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=235520#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=235520"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=235520#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/AGENCIAS-1-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/AGENCIAS-1-1.jpg","width":1140,"height":635,"caption":"La participaci\u00f3n de ADC permitir\u00e1, seg\u00fan la entidad, contribuir de forma directa a la actualizaci\u00f3n del convenio."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=235520#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"ADC se une a la mesa de negociaci\u00f3n del convenio de publicidad"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235520"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235520\/revisions"}],"predecessor-version":[{"id":235527,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235520\/revisions\/235527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/235522"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}