{"id":235508,"date":"2026-02-12T14:26:14","date_gmt":"2026-02-12T13:26:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=235508"},"modified":"2026-02-12T15:19:09","modified_gmt":"2026-02-12T14:19:09","slug":"juegaterapia-convierte-las-pequenas-cosas-himno-semana-cancer-infantil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235508","title":{"rendered":"Juegaterapia convierte &#8216;las peque\u00f1as cosas&#8217; en un himno"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"d52be7b4-b101-4f64-a67f-fb169bf4a55b\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7a9b3ab0-d8be-4adf-acfb-17a3ef6a89af\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"95\" data-end=\"580\"><strong>Con motivo de la Semana Internacional del C\u00e1ncer Infantil, la Fundaci\u00f3n Juegaterapia lanza su nueva campa\u00f1a anual bajo el lema \u201cLa felicidad de las peque\u00f1as cosas\u201d, una iniciativa que pone el foco en el bienestar emocional de los ni\u00f1os y ni\u00f1as en tratamiento oncol\u00f3gico y de sus familias. <\/strong><\/p>\n<p data-start=\"95\" data-end=\"580\">La entidad, que trabaja desde 2010 para mejorar la vida de los menores hospitalizados, reivindica que incluso en medio de la enfermedad la felicidad no desaparece, sino que se transforma. As\u00ed es como tras su campa\u00f1a de 2025 titulada \u00abNuestro amor les hace m\u00e1s fuertes\u00bb, <strong>Juegaterapia refuerza la importancia de seguir la investigaci\u00f3n para luchar contra una enfermedad que padecen 400.000 ni\u00f1os y adolescentes<\/strong> de entre 0 y 19 a\u00f1os.<\/p>\n<p data-start=\"1058\" data-end=\"1489\">De esta forma, la Fundaci\u00f3n presenta un <strong data-start=\"1125\" data-end=\"1138\">videoclip<\/strong> protagonizado por <strong data-start=\"1157\" data-end=\"1281\">Carla, Ilian, Bruno, Iker, Miguel, Sof\u00eda, Lola, Greta, Aar\u00f3n, \u00c1lvaro, Lucas, Jes\u00fas, Mateo, Anas, Jardiell, Paula y Diego<\/strong>, ni\u00f1os y ni\u00f1as en tratamiento oncol\u00f3gico y amigos, que interpretan una adaptaci\u00f3n del conocido tema <strong data-start=\"1382\" data-end=\"1397\">\u201cFelicidad\u201d<\/strong>. Para apoyar la causa, los artistas<strong> Romina y Al Bano<\/strong> cedieron los derechos de la canci\u00f3n.<\/p>\n<p data-start=\"1058\" data-end=\"1489\"><strong>La campa\u00f1a pone el acento en gestos cotidianos que, en situaciones normales, pueden pasar desapercibidos<\/strong>, pero que para un ni\u00f1o o ni\u00f1a con c\u00e1ncer representan grandes victorias: una sonrisa, volver al colegio, comerse un helado, pasear al perro o simplemente sentir el sol en la cara. Peque\u00f1os momentos que se convierten en aut\u00e9nticas fuentes de esperanza.<\/p>\n<p data-start=\"1848\" data-end=\"2141\" data-is-last-node=\"\" data-is-only-node=\"\">Con este mensaje, <strong>Juegaterapia pretende acompa\u00f1ar durante todo el a\u00f1o a los pacientes y sus familias<\/strong>, recordando que la lucha contra el c\u00e1ncer infantil no solo se libra en el terreno m\u00e9dico, sino tambi\u00e9n en el emocional, donde la alegr\u00eda y la ilusi\u00f3n pueden ser parte esencial del tratamiento.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"La Felicidad De Las Peque\u00f1as Cosas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xrpWIFbDq5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa que pone el foco en el bienestar emocional de los ni\u00f1os y ni\u00f1as en tratamiento oncol\u00f3gico y de sus familias.<\/p>\n","protected":false},"author":10966,"featured_media":235516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,6067],"class_list":["post-235508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juegaterapia convierte \u201clas peque\u00f1as cosas\u201d en un himno<\/title>\n<meta name=\"description\" content=\"La iniciativa que pone el foco en el bienestar emocional de los ni\u00f1os y ni\u00f1as en tratamiento oncol\u00f3gico y de sus familias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235508\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juegaterapia convierte \u201clas peque\u00f1as cosas\u201d en un himno\" \/>\n<meta property=\"og:description\" content=\"La iniciativa que pone el foco en el bienestar emocional de los ni\u00f1os y ni\u00f1as en tratamiento oncol\u00f3gico y de sus familias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235508\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T13:26:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T14:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Juegaterapia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235508#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235508\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Juegaterapia convierte &#8216;las peque\u00f1as cosas&#8217; 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