{"id":235499,"date":"2026-02-12T13:02:08","date_gmt":"2026-02-12T12:02:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=235499"},"modified":"2026-02-12T15:24:24","modified_gmt":"2026-02-12T14:24:24","slug":"splio-presenta-un-nuevo-crm-impulsado-con-ia-predictiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235499","title":{"rendered":"Splio presenta un nuevo CRM impulsado con IA predictiva"},"content":{"rendered":"<p><strong>Convencido de que el futuro de la relaci\u00f3n con el cliente pasa por integrar la inteligencia artificial (IA) predictiva en el CRM, Splio ha anunciado el lanzamiento de su CRM AI-First impulsado por Tinyclues AI, que permite a las marcas orquestar y personalizar sus comunicaciones a gran escala en todos sus canales, ya sea email, SMS, RCS o WhatsApp, entre otros.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Para la firma francesa, la predicci\u00f3n se ha convertido en el pilar del CRM moderno, la \u00fanica forma de responder al cambio de escala en la relaci\u00f3n con el cliente. A su juicio, a medida que los canales se multiplican y los recorridos se fragmentan, la personalizaci\u00f3n deja de poder apoyarse en reglas intuitivas o acciones manuales y pasa a requerir anticipaci\u00f3n para seguir siendo relevante para el cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, conforme el comercio transite hacia uno basado en agentes de IA, un CRM capaz de predecir \u201cse convertir\u00e1 en un requisito imprescindible para garantizar la relevancia de las conversaciones y alimentar a los futuros agentes de las marcas. Para impulsar la retenci\u00f3n y el crecimiento, estos agentes deber\u00e1n apoyarse en una inteligencia de cliente capaz de anticipar comportamientos y contextualizar cada interacci\u00f3n\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte de esta visi\u00f3n, la compa\u00f1\u00eda<strong> ha incorporado Tinyclues AI en sus productos de CRM, marketing automation y fidelizaci\u00f3n<\/strong>. Dise\u00f1ado inicialmente para generar audiencias predictivas a partir del cat\u00e1logo de productos, el motor evoluciona hacia uno centrado en el cliente, capaz de partir de las intenciones individuales con el objetivo de definir los recorridos m\u00e1s relevantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de <strong>CRM AI-First con Tinyclues AI<\/strong>, la firma tambi\u00e9n ha presentado \u2018<strong>Ask my CRM\u2019,<\/strong> un agente de IA que aporta insights a los equipos de marketing para detectar oportunidades y recomendaciones contextualizadas a partir de los propios datos de cada marca. Entre sus funciones, diagnostica ca\u00eddas de rendimiento, identifica nuevas oportunidades de campa\u00f1a y genera entregables listos para usar, como informes o planes de acci\u00f3n, a partir de los datos de cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2023 Splio adquiri\u00f3 Tinyclues con el objetivo de anticiparse a la evoluci\u00f3n del CRM. Hoy, un 30% de su facturaci\u00f3n procede ya de sus soluciones de IA. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Marcas como Air France, Fnac Darty, SNCF Connect, Samsung, o ETAM, Maisons du Monde, Mademoiselle bio o Cyrillus en el sector retail conf\u00edan a diario en Tinyclues AI para gestionar su relaci\u00f3n con los cliente, informan.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanza adem\u00e1s \u2018Ask my CRM\u2019, un agente de IA que ofrece recomendaciones a los equipos de marketing en base a los datos de cliente. <\/p>\n","protected":false},"author":29,"featured_media":235501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[598,50],"class_list":["post-235499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-experiencia-de-cliente","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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