{"id":235491,"date":"2026-02-12T12:21:01","date_gmt":"2026-02-12T11:21:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=235491"},"modified":"2026-02-12T15:22:36","modified_gmt":"2026-02-12T14:22:36","slug":"francesc-boix-strategic-planner-ps21-barna","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235491","title":{"rendered":"Francesc Boix, nuevo ‘strategic planner’ de PS21 Barna"},"content":{"rendered":"

PS21 incorpora a Francesc Boix como strategic planner<\/em> en sus oficinas de Barcelona y de Aitana Pascual como strategic planner junior<\/em> en Madrid.\u00a0Ambas incorporaciones se suman al equipo de estrategia que dirige Sergio Garc\u00eda.<\/strong><\/p>\n

Boix inici\u00f3 su trayectoria profesional en Lateral Thinking<\/strong>, donde fue responsable de Skate Agora<\/strong>, un proyecto urbano y cultural que convirti\u00f3 Badalona en la \u00fanica skateplaza de Espa\u00f1a homologada para competiciones internacionales. Antes de su llegada a PS21, particip\u00f3 en proyectos como Reclaim Barna<\/strong>, la activaci\u00f3n con la que se present\u00f3 el nuevo posicionamiento de Nike Running<\/strong> en Espa\u00f1a, y en el homenaje de despedida del Camp Nou.<\/strong><\/p>\n

En PS21 Barna<\/strong>, Boix se incorpora al equipo de estrategia para trabajar en el desarrollo de estrategias creativas y de marca para \u0160koda, Cofidis, Moritz y Cacaolat<\/strong>, adem\u00e1s de apoyar proyectos de new business<\/em>.<\/p>\n

Por su parte, Aitana Pascual<\/strong>\u00a0se suma a la oficina de Madrid tras su paso por DAVID Madrid<\/strong>, donde trabaj\u00f3 para marcas como Burger King, Banco Santander, Netflix o Halls<\/strong>. En PS21, desarrollar\u00e1 labores de investigaci\u00f3n sociocultural<\/strong> y estrategias creativas<\/strong> para los principales clientes de la agencia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al mismo tiempo, Aitana Pascual asume el cargo de ‘strategic planner junior’ en Madrid y ambos se suman al equipo de estrategia liderado por Sergio Garc\u00eda.<\/p>\n","protected":false},"author":10966,"featured_media":235493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6590,6526],"class_list":["post-235491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-creativas","tag-nombramientos"],"acf":[],"yoast_head":"\nFrancesc Boix, nuevo 'strategic planner' de PS21 Barna<\/title>\n<meta name=\"description\" content=\"Al mismo tiempo, Aitana Pascual asume el cargo de 'strategic planner junior' en Madrid y ambos se suman al equipo de estrategia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235491\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Francesc Boix, nuevo 'strategic planner' de PS21 Barna\" \/>\n<meta property=\"og:description\" content=\"Al mismo tiempo, Aitana Pascual asume el cargo de 'strategic planner junior' en Madrid y ambos se suman al equipo de estrategia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235491\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T11:21:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T14:22:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Francesc-Boix-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Francesc Boix, nuevo ‘strategic planner’ de PS21 Barna\",\"datePublished\":\"2026-02-12T11:21:01+00:00\",\"dateModified\":\"2026-02-12T14:22:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491\"},\"wordCount\":198,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Francesc-Boix-.jpg\",\"keywords\":[\"agencias creativas\",\"nombramientos\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=235491\",\"name\":\"Francesc Boix, nuevo 'strategic planner' de PS21 Barna\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Francesc-Boix-.jpg\",\"datePublished\":\"2026-02-12T11:21:01+00:00\",\"dateModified\":\"2026-02-12T14:22:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Al mismo tiempo, Aitana Pascual asume el cargo de 'strategic planner junior' en Madrid y ambos se suman al equipo de estrategia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=235491\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Francesc-Boix-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Francesc-Boix-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"En PS21 Barna, Boix se incorpora al equipo de estrategia para trabajar en el desarrollo de estrategias creativas.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235491#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Francesc Boix, nuevo ‘strategic planner’ de PS21 Barna\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Francesc Boix, nuevo 'strategic planner' de PS21 Barna","description":"Al mismo tiempo, Aitana Pascual asume el cargo de 'strategic planner junior' en Madrid y ambos se suman al equipo de estrategia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=235491","og_locale":"es_ES","og_type":"article","og_title":"Francesc Boix, nuevo 'strategic planner' de PS21 Barna","og_description":"Al mismo tiempo, Aitana Pascual asume el cargo de 'strategic planner junior' en Madrid y ambos se suman al equipo de estrategia.","og_url":"https:\/\/ipmark.com\/?p=235491","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-02-12T11:21:01+00:00","article_modified_time":"2026-02-12T14:22:36+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Francesc-Boix-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=235491#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=235491"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Francesc Boix, nuevo ‘strategic planner’ de PS21 Barna","datePublished":"2026-02-12T11:21:01+00:00","dateModified":"2026-02-12T14:22:36+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=235491"},"wordCount":198,"image":{"@id":"https:\/\/ipmark.com\/?p=235491#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Francesc-Boix-.jpg","keywords":["agencias creativas","nombramientos"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=235491","url":"https:\/\/ipmark.com\/?p=235491","name":"Francesc Boix, nuevo 'strategic planner' de PS21 Barna","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=235491#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=235491#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Francesc-Boix-.jpg","datePublished":"2026-02-12T11:21:01+00:00","dateModified":"2026-02-12T14:22:36+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Al mismo tiempo, Aitana Pascual asume el cargo de 'strategic planner junior' en Madrid y ambos se suman al equipo de estrategia.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=235491#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=235491"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=235491#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Francesc-Boix-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Francesc-Boix-.jpg","width":1140,"height":635,"caption":"En PS21 Barna, Boix se incorpora al equipo de estrategia para trabajar en el desarrollo de estrategias creativas."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=235491#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Francesc Boix, nuevo ‘strategic planner’ de PS21 Barna"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235491"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235491\/revisions"}],"predecessor-version":[{"id":235531,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235491\/revisions\/235531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/235493"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}